Ashita Taneja_Resume.pdf

Ashita Taneja_Resume.pdf

@jameswoz
@jameswoz
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3 months ago 261
Category: Tech

Ashita Taneja_Resume.pdf

@jameswoz3 months ago

ANEJ

A

A T

Product Designer and Illustrator

ASHIT

Education

MA in Psychology,

(2021-2023)

Indira Gandhi National Open University

B.Com

(2018-2021)

Shaheed Bhagat Singh College, University of Delhi

Graphic Designing,

(2019-2020)

Caba Innovative

Key Positions

President,

Commerce Association

Led and managed a student body of over 1200 across six departments, fostering a sense of community.

Joint Secretary,

The Placement Cell

Successfully secured participation from 30 + companies, expanding recruitment opportunities.

Sk i ll s and T oo l s

  • User R esearc
  • Information Architectur
  • W ireframe
  • Prototypin
  • Persona Creatio
  • Card sortin
  • J ourney M apping
  • Testin
  • R esponsive Design
  • Storyboardin
  • Design Syste
  • User F lo w
  • U X Audit
  • U X W ritin
  • Design Thin k in
  • V isual Design

TOOL S

  • D esi g n : F igma, Adobe Suit
  • C o ll a b o r ation : Slac k , M ir
  • P r oducti v ity : M icrosoft Office, Notio
  • P r o j ect M ana g e m ent : Trello, J ira

H o bb ies

  • R eading Self H elp Boo k
  • Arts & Craf
  • Photography
  • Content Creation

AT W or k s.com

tane j a.ashita @ gmail.com

+

91 80 76 8 5 0 4 3 7

Lin k edIn

Be Behance

M edium

Instagram

W o rk E xp e r ience

F reelance Prod u ct Designer & I ll u strator

  • F in T ec h I nno v ation : Designed & prototyped UIs for a Y Combinator-pitched F inTech product
  • D esi g n S yste m Cr eation : Built a comprehensive design system for the E mber, ensuring consistent and scalable UI development
  • UX R esea r c h & U se r E xp e r ience (UX) C o p y w r itin g: Conducted user research and analysis to refine U X copy w riting, to reduce bounce rate
  • UX A udit & B r and O p ti m i z ation : Performed a U X audit & implemented improvements, leading to measurable conversion rate gains
  • As an illustrator, created graphics and custo m i z a bl e i ll ust r ations, bringing visual concepts to life.

Senior Acco u nt Ex ec u ti v e, Socio w ash

( J uly 2022J une 2023)

  • 360° M a rk etin g L eade r s h i p: Led & executed integrated mar k eting campaigns for TinderU, H ero Cycles, Primeboo k & more driving brand gro w th & client retention
  • Developed a co mpr e h ensi v e G TM st r ate g y that resulted in a successful mar k et build-up and a 1 5 % increase in discovery
  • E xecuted social media ca mp ai g ns as p e r r e q ui r e m ents, resulting in 2 5 % increase in brand satisfaction rate
  • S t r ate g i z ed and secu r ed the social media management mandate for Anytime F itness, demonstrating client ac q uisition expertise.

A u dit Analyst, K P M G India

( J une 2021 to November 2021)

  • Assessed the effectiveness of internal control procedures at Pine Labs, ensuring ad h e r ence to r e g u l ato r y standa r ds
  • Analy z ed financial data, procedures, and reports to identify potential ris k s and ensure accu r ate docu m entation.

I nte r ns h i p s

Prod u ct Designer, W oovl y

(2023)

Graphic Designer, Bloody Donut s

(2021)

Designer , India Against Covid(IAC )

(2021)

P r o j ects

  • F rom scratch -W oo vl y ' s Cr eato r L andin g Pa g e -Case Stud
  • Ed -tec h pl at f o rm for color vision deficient students -Case Stud
  • C a r ee r C ounse ll in g & R ec r uit m ent -Brand Page for M apOut -Case Stud
  • W oo vl y R e v a mp -Des k top & M obile -M edium Lin
  • UX R esea r c h -Organi z ational Psychology Bac k ed -Chec k H er
  • R ashmirathi -M ahabharata C once p t A r t -Part 1 & Part
  • W e b site r e v a mp for Shar k Tan k featured @ alittleextra -Chec k H ere

(Present)

ASHITA TANEJA
Product Designer and Illustrator
Education
MA in Psychology, (2021-2023)
Indira G…
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