Insights from Apple Inc. 10-K Filing

Insights from Apple Inc. 10-K Filing

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Insights from Apple Inc. 10-K Filing

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
☒…
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Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Sec…
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Apple Inc.
Form 10-K
For the Fiscal Year Ended September 28, 2024
TABLE OF CONTENTS
Page
Part …
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This Annual Report on Form 10-K (“Form 10-K”) contains forward-looking statements, within the meani…
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Services
Advertising
The Company’s advertising services include third-party licensing arrangement…
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The Company’s ability to compete successfully depends heavily on ensuring the continuing and timely…
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Business Seasonality and Product Introductions
The Company has historically experienced higher net…
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Available Information
The Company’s Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, C…
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The Company’s business can be impacted by political events, trade and other international disputes,…
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Global markets for the Company’s products and services are highly competitive and subject to rapid …
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The Company depends on component and product manufacturing and logistical services provided by outs…
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The Company’s products and services may be affected from time to time by design and manufacturing d…
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The Company’s future performance depends in part on support from third-party software developers.
…
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The Company’s success depends largely on the talents and efforts of its team members, the continued…
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The Company experiences malicious attacks and other attempts to gain unauthorized access to its sys…
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Legal and Regulatory Compliance Risks
The Company’s business, results of operations and financial …
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Regulatory changes and other actions that materially adversely affect the Company’s business may be…
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There can be no assurance the Company’s business will not be materially adversely affected, individ…
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The Company’s financial performance is subject to risks associated with changes in the value of the…
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The Company is also subject to the examination of its tax returns and other tax matters by the U.S.…
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Item 2. Properties
The Company’s headquarters is located in Cupertino, California. As of September…
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PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purc…
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Company Stock Performance
The following graph shows a comparison of five-year cumulative total sha…
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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
The …
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Segment Operating Performance
The following table shows net sales by reportable segment for 2024, …
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Products and Services Performance
The following table shows net sales by category for 2024, 2023 a…
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Gross Margin
Products and Services gross margin and gross margin percentage for 2024, 2023 and 202…
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Provision for Income Taxes
Provision for income taxes, effective tax rate and statutory federal in…
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State Aid Decision Tax Payable
As of September 28, 2024, the Company had an obligation to pay €14.…
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Item 7A. Quantitative and Qualitative Disclosures About Market Risk
The Company is exposed to econ…
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Item 8. Financial Statements and Supplementary Data
Index to Consolidated Financial Statements Pag…
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Apple Inc.
CONSOLIDATED STATEMENTS OF OPERATIONS
(In millions, except number of shares, which are…
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Apple Inc.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(In millions)
Years ended
September …
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Apple Inc.
CONSOLIDATED BALANCE SHEETS
(In millions, except number of shares, which are reflected…
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Apple Inc.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY
(In millions, except per-share amounts…
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Apple Inc.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In millions)
Years ended
September 28,
2024
…
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Apple Inc.
Notes to Consolidated Financial Statements
Note 1 – Summary of Significant Accounting …
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Note 2 – Revenue
The Company recognizes revenue at the amount to which it expects to be entitled w…
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The Company’s proportion of net sales by disaggregated revenue source was generally consistent for …
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2023
Adjusted
Cost
Unrealized
Gains
Unrealized
Losses
Fair
Value
Cash and
Cash
Equivalen…
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To protect the Company’s foreign currency–denominated term debt or marketable securities from fluct…
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Note 5 – Property, Plant and Equipment
The following table shows the Company’s gross property, pla…
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The Company and Ireland appealed the State Aid Decision to the General Court of the Court of Justic…
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Deferred Tax Assets and Liabilities
As of September  28, 2024 and September  30, 2023, the signifi…
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Note 8 – Leases
The Company has lease arrangements for certain equipment and facilities, including…
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Note 9 – Debt
Commercial Paper
The Company issues unsecured short-term promissory notes pursuant …
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As of September 28, 2024 and September 30, 2023, the fair value of the Company’s Notes, based on Le…
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Restricted Stock Units
A summary of the Company’s RSU activity and related information for 2024, 2…
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Contingencies
The Company is subject to various legal proceedings and claims that have arisen in t…
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The following table shows information by reportable segment for 2024, 2023 and 2022 (in millions):
…
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Report of Independent Registered Public Accounting Firm
To the Shareholders and the Board of Direc…
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How We Addressed the
Matter in Our Audit
We tested controls relating to the evaluation of uncerta…
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Report of Independent Registered Public Accounting Firm
To the Shareholders and the Board of Direc…
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Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
None.…
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Item 9B. Other Information
Insider Trading Arrangements
On August 27, 2024, Deirdre O’Brien, the …
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PART IV
Item 15. Exhibit and Financial Statement Schedules
(a) Documents filed as part of this re…
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4.10 Officer’s Certificate of the Registrant, dated as of February 23, 2016, including 
forms of g…
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4.28 Officer’s Certificate of the Registrant, dated as of May 10, 2023, including forms 
of global…
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101** Inline XBRL Document Set for the consolidated financial statements and 
accompanying notes i…
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SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1…
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DESCRIPTION OF THE REGISTRANT’S SECURITIES
REGISTERED PURSUANT TO SECTION 12 OF THE
SECURITIES EX…
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Any shareholders’ meeting may be adjourned from time to time by the vote of a majority of the share…
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DESCRIPTION OF DEBT SECURITIES
The following description of the Notes is a summary and does not pu…
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The 3.050% 2029 Notes
We issued £750,000,000 aggregate principal amount of the 3.050% 2029 Notes o…
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the European Monetary Union that have adopted the euro as their currency or for the settlement of t…
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(2) to any holder that is not the sole beneficial owner of the Notes, or a portion of the Notes, or…
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announced or becomes effective on or after the date of the applicable prospectus supplement, we bec…
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makers in, German government bonds selected by us, determine to be appropriate for determining the …
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If we consolidate or merge with or into any other person or sell, transfer, lease or convey all or …
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(6) any other event of default provided with respect to debt securities of such series occurs.
“Ba…
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the conduct of such person’s own affairs. Subject to such provisions, the trustee will be under no …
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• to add one or more guarantees, and in the case of the 2018 Indenture, co-obligors, for the benefi…
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Discharge, Defeasance and Covenant Defeasance
We may discharge certain obligations to holders of t…
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Book-Entry and Settlement
The Notes were issued in book-entry form and are represented by global n…
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APPLE INC.
2022 EMPLOYEE STOCK PLAN
RESTRICTED STOCK UNIT AWARD AGREEMENT
NOTICE OF GRANT
Name:…
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APPLE INC.
2022 EMPLOYEE STOCK PLAN
RESTRICTED STOCK UNIT AWARD AGREEMENT
TERMS AND CONDITIONS O…
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5. Dividend and Voting Rights.
(a) Limitations on Rights Associated with RSUs. The Participant sha…
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the Vesting Commencement Date) and the Severance Date, and the denominator of which shall be the 
…
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11. Responsibility for Taxes. The Participant acknowledges that, regardless of any action 
the Com…
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solely for the purpose of paying the Tax-Related Items. The Company may refuse to issue or deliver …
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not materially and adversely affect the interests of the Participant hereunder, but no such waiver …
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APPLE INC.
2022 EMPLOYEE STOCK PLAN
RESTRICTED STOCK UNIT AWARD AGREEMENT
PERFORMANCE AWARD
NOT…
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APPLE INC.
2022 EMPLOYEE STOCK PLAN
RESTRICTED STOCK UNIT AWARD AGREEMENT
TERMS AND CONDITIONS O…
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5. Dividend and Voting Rights.
(a) Limitations on Rights Associated with RSUs. The Participant sha…
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(determined as set forth below). Any RSUs (as well as the related Dividend Equivalent Rights) that …
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issued in respect of the Award. No such adjustment shall be made with respect to any ordinary cash …
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to the Company or Employer. If the obligation for Tax-Related Items is satisfied by withholding a n…
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16. Entire Agreement. This Award Agreement and the Plan together constitute the entire 
agreement …
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PERFORMANCE AWARD
EXHIBIT A
PERFORMANCE VESTING REQUIREMENTS
The RSUs (and related Dividend Equi…
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traded on a national securities exchange on the last trading day of the Performance 
Period. In th…
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APPLE INC.
2022 EMPLOYEE STOCK PLAN
RESTRICTED STOCK UNIT AWARD AGREEMENT
NOTICE OF GRANT
Name:…
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APPLE INC.
2022 EMPLOYEE STOCK PLAN
RESTRICTED STOCK UNIT AWARD AGREEMENT
TERMS AND CONDITIONS O…
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5. Dividend and Voting Rights.
(a) Limitations on Rights Associated with RSUs. The Participant sha…
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with the schedule set forth in the Grant Notice and Section 8(d)), without regard to the Participan…
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(c) during the Employment Period or at any time thereafter, the Participant has 
committed or enga…
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(e) any other method of withholding determined by the Company to be permitted 
under the Plan and,…
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received, but if the Participant is no longer an employee of the Company, shall be deemed to have b…
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23. Imposition of Other Requirements. The Company reserves the right to impose other 
requirements…
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APPLE INC.
2022 EMPLOYEE STOCK PLAN
RESTRICTED STOCK UNIT AWARD AGREEMENT
PERFORMANCE AWARD
NOT…
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APPLE INC.
2022 EMPLOYEE STOCK PLAN
RESTRICTED STOCK UNIT AWARD AGREEMENT
TERMS AND CONDITIONS O…
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5. Dividend and Voting Rights.
(a) Limitations on Rights Associated with RSUs. The Participant sha…
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RSUs (as well as the related Dividend Equivalent Rights) shall continue to be eligible to vest on t…
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such section in the number of RSUs then outstanding and the number and kind of securities that may …
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The Company may withhold or account for Tax-Related Items by considering statutory 
withholding am…
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deemed to) create any rights in the Participant unless such rights are expressly set forth herein o…
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PERFORMANCE AWARD
EXHIBIT A
PERFORMANCE VESTING REQUIREMENTS
The RSUs (and related Dividend Equi…
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traded on a national securities exchange on the last trading day of the Performance 
Period. In th…
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Insider Trading Policy
Exhibit 19.1
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This policy is designed to prevent trading of securities when a person is aware of 
material nonpu…
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In addition to the above prohibitions, this policy includes important additional information.
“Mat…
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Restricted Trading Periods and Trading Windows
A restricted trading period is a specified period o…
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restrictions that apply to you under this policy; provided, however, that in all other 
instances …
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• is established in good faith and not as part of a plan or scheme to evade the prohibitions 
of R…
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Exhibit 21.1
Subsidiaries of
Apple Inc.*
Jurisdiction
of Incorporation
Apple Asia Limited Hong…
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Exhibit 23.1
Consent of Independent Registered Public Accounting Firm
We consent to the incorpora…
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Exhibit 31.1
CERTIFICATION
I, Timothy D. Cook, certify that:
1. I have reviewed this annual repo…
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Exhibit 31.2
CERTIFICATION
I, Luca Maestri, certify that:
1. I have reviewed this annual report …
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Exhibit 32.1
CERTIFICATIONS OF CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER
PURSUANT TO
1…
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Rule 10D-1 Recovery Policy
A. Introduction
This Rule 10D-1 Recovery Policy (the “Policy”) is admi…
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C. Administration
The Committee is authorized and directed to consult with the full Board or such …
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If the Committee determines a Covered Executive Received erroneously awarded 
Incentive-Based Comp…
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