Product Management 101
Product Management 101
This presentation covers the fundamentals of Product Management, essential skillsets for Product Managers, and effective strategies for managing product lifecycles. It explains how to prioritize features, communicate effectively, and own the product vision without exercising direct authority over the team (as is frequently the case with PMs).
Product Management 101
@amitranjan3 months ago
Product Management 101


- · Product Management
- -what, why, who
- · Product Manager skillsets
- · Difference between Consumer & Enterprise products
- · Product Management is the function that manages the product life cycle through activities like planning, forecasting, production, marketing.
- · The Product Management role can have different flavours
- -engineering, design, sales, user acquisition, marketing, data etc
- · Product Managers have responsibility but no authority
- · They own the product, but don't manage the people building the product
- -align org goals with market conditions & user needs
- - 'get' the pulse of the product (think movie directors)
- -give shape to the product: feature mix, user experience
- -work with engineering, quality, marketing to deliver
- · Strong product sense/instinct
- · Carries multiple points of views
- · Communicates clearly
- · Simplifies & prioritizes
- · Measures & iterates
- · Understands good design
- · Writes effective copy
- -'But the data looks goodâ¦'
- -'But it'll only take a few minutesâ¦.'
- -'But this customer is about to quitâ¦'
- -'But we can just make it optionalâ¦'
- -'But my cousin's neighbour saidâ¦'
- -'But we're allowed to work on whatever we wantâ¦'
- -'But 713,000 people said they want itâ¦'
- -'But we'll achieve our monthly targetâ¦'
- · One person's opinion (OPO)
- -what if the one-person is Steve Jobs
- · Strong suggestion
- · Vocal minority phenomenon
- · Mandate
- · Product features (prioritizing for a product)
- -Metrics movers
- -Satisfiers
- -Delighters
- · Product Roadmap (prioritizing overall product plan)
- -Core
- -Strategic
- -Venture
- - Consumer: you build for end-users Enterprise: you build for end-users & buyers
- -Consumer: satisfies the user's emotional need Enterprise: workflow efficiency is focus
- - Consumer: build what users love (partners: Eng/Design/Pdt.) Enterprise: revenue driven (partners: Sales/Marketing)
- - Consumer: often requires an artistic mindset Enterprise: requires a business mindset
- · http://crankypm.com/2006/11/08/that-all-the-responsibility-and-no-authority-saying/
- · http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
- · http://www.paulgraham.com/growth.html
- · http://blog.intercom.io/product-strategy-means-saying-no/
- · https://www.linkedin.com/pulse/20140602024642-22330283-avoiding-the-unintendedconsequences-of-casual-feedback
- · https://www.pinterest.com/pin/47850814762416434/
- · http://www.sachinrekhi.com/blog/2013/01/28/what-is-product-management
- · http://www.quora.com/What-distinguishes-the-Top-1-of-Product-Managers-from-the-Top10/answer/Ian-McAllister
- · https://www.linkedin.com/pulse/how-enterprise-products-differ-from-consumer-angelayoonjeong-yang
- · www.dilbert.com
- · http://www.quora.com/What-are-the-best-ways-to-prioritize-a-list-of-product-features
- · http://www.instigatorblog.com/the-role-of-product-managers/2012/06/08/
- · https://medium.com/design-of-a-technology-business/ultimate-guide-to-product-prioritizationb08c18d5c00f
Presentation Flow
The Product Management Dilemma
'A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomatâ¦'
'The best Product Managers become CEOs of their products (minus P&L responsibilities)â¦'
· Vision
· Design
· Execution
Identifying a Good Product Manager
'Product Managers are God's gift to mankindâ¦. against feature bloat'
"Every failed product had an awesome spreadsheetâ¦"
Product Managers: 'The Art of Saying No'
· So many reasons to say yes
How to tackle casual product feedback
https://www.linkedin.com/pulse/20140602024642-22330283-avoiding-the-unintendedconsequences-of-casual-feedback
3 point thumb rule for product prioritization
Both consumer & enterprise products deliver user values & functionality butâ¦
References
















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