Product Management 101

Product Management 101

@amitranjan
@amitranjan
35 Followers
1 month ago 189

Product Management 101

@amitranjan1 month ago

Product Management 101
Amit Ranjan
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Presentation Flow
• Product Management 
‐ what, why, who
• Product Manager skillsets
• Differen…
2/16
• Product Management is the function that 
manages the product life cycle through 
activities lik…
3/16
• Product Managers have responsibility but no 
authority 
• They own the product, but don’t manag…
4/16
“A great product manager has the brain 
of an engineer, the heart of a designer, 
and the speech …
5/16
“The best Product Managers become 
 CEOs of their products (minus P&L 
 responsibilities)…”
6/16
Product Management owns the vision, 
design, and execution of the product
7/16
• Vision
‐ align org goals with market conditions & user needs
‐ ‘get’ the pulse of the product (…
8/16
Identifying a Good Product Manager
• Strong product sense/instinct
• Carries multiple points of v…
9/16
“Product Managers are God’s gift to 
 mankind…. against feature bloat”
10/16
"Every failed product had an awesome 
spreadsheet…"
11/16
Product Managers: “The Art of Saying No”
• So many reasons to say yes
‐ “But the data looks good……
12/16
How to tackle casual product feedback
• One person's opinion (OPO)
‐ what if the one-person is St…
13/16
3 point thumb rule for product prioritization
• Product features (prioritizing for a product)
‐ M…
14/16
Both consumer & enterprise products 
deliver user values & functionality but… 
- Consumer: you bu…
15/16
References
• http://crankypm.com/2006/11/08/that-all-the-responsibility-and-no-authority-saying/
…
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