Product Strategy Foundations: Customer-Centered Product Strategy For Machine Intelligence - Part 3

Product Strategy Foundations: Customer-Centered Product Strategy For Machine Intelligence - Part 3

• 1. FOUNDATIONS CUSTOMER-CENTERED PRODUCT STRATEGY FOR MACHINE INTELLIGENCE

• 2. JOE LAMANTIA Currently: Available > Call me :) Previous: Amazon, SallieMae, Bottomline, Capital One, Paypal, Oracle, Endeca Focus: Product & Design leadership, Strategy for emerging tech joe.lamantia@gmail.com joelamantia.org https://www.youtube.com/joelamantia https://www.slideshare.net/moJoe/presentations https://www.linkedin.com/in/digitaljoelamantia/

• 3. Flying Blind On A Rocket Cycle: Case Study on Customer-centered Product Strategy for Machine Intelligence This session shares a case study on the growth and evolution of B2B product portfolios driven by machine intelligence for a leading SaaS product maker. This case study reviews a series of new product efforts; outlines the methods, tools, and practices that powered product discovery and strategic planning; traces the evolution of product portfolios; and considers business outcomes from building and growing a portfolio of new analytics products and services for Oracle. ▸ Craft customer-centered product strategies ▸ Build and evolve customer-centered products and portfolios ▸ Establish effective, innovative, customer-centered product strategy capabilities and practices

• 4. TOPICS ▸ A model for product strategy ▸ Business strategy <> product strategy ▸ A definition for product strategy

• 5. 2 THINGS ON PRODUCT STRATEGY

• 6. IT’S A CYCLE

• 7. OBSERVE ACT ORIENT DECIDE TURTLES OODA LOOPS ALL THE WAY DOWN… CUSTOMER CENTERED

• 8. OPPORTUNITY ASSESSMENT PRODUCT INVESTMENT PRODUCT DISCOVERY PRODUCT & PORTFOLIO PLANNING THE CUSTOMER-CENTERED PRODUCT STRATEGY CYCLE* * = GLENGARRY GLEN ROSS EDITION

• 9. CLARITY SPEED TIMING MOMENTUM IMPACT =

• 10. 2 (MORE) THINGS ON PRODUCT STRATEGY FOUNDATIONS

• 12. THE PRODUCT STRATEGY SPEAKS TO HOW YOU HOPE TO DELIVER ON THE BUSINESS STRATEGY. Marty Cagan http://svpg.com/business-strategy-vs-product-strategy/

• 13. “HOW DOES IT…? UM… HOW DOES IT WORK?”

• 14. IT’S WAY FINDING…

• 15. “AWARENESS OF WHERE ONE IS LOCATED …AND ASCERTAINING A PATH THROUGH AN ENVIRONMENT TO THE DESIRED DESTINATION.” WAYFINDING William R. Sherman, Alan B. Craig, in Understanding Virtual Reality (Second Edition), 2018

• 16. “IT’S CALLED WAYFINDING… IT’S NOT JUST SAILS AND KNOTS, IT’S SEEING WHERE YOU’RE GOING IN YOUR MIND. KNOWING WHERE YOU ARE BY KNOWING WHERE YOU’VE BEEN.” Maui

• 17. ARCHETYPE (NOUN) archetype, (from Greek archetypos, “original pattern”), in literary criticism, a primordial image, character, or pattern of circumstances that recurs throughout literature and thought consistently enough to be considered a universal concept or situation. https://www.britannica.com/topic/archetype The original pattern or model of which all things of the same type are representations or copies : PROTOTYPE https://www.merriam-webster.com/dictionary/archetype

• 18. “We use the term wayfinding to include all processes that allow humans and animals to orient themselves, including traveling over unknown or unmarked trails and paths. https://manoa.hawaii.edu/exploringourfluidearth/physical/navigation-and-transportation/wayfinding-and-navigation#

• 19. https://manoa.hawaii.edu/exploringourfluidearth/physical/navigation-and-transportation/wayfinding-and-navigation# x Navigating is a more specific form of wayfinding that implies precise knowledge of where you are and where you are going.”

• 20. “The art of wayfinding involves adapting to variable and unexpected conditions …while maintaining progress towards the targeted islands.” https://archive.hokulea.com/navigate/course.html

• 21. MODERN WAYFINDING: COURSE STRATEGY AND DEPARTURE TIME “Before a voyage by sail begins, the wayfinder designs an ideal course for reaching the destination from the starting point, given the capabilities of the vessel and the winds, currents, and weather conditions anticipated along the way. The course should represent the most efficient way of getting to the destination, given all the factors listed above. The wayfinder must also choose the right time to go (when the wind and weather conditions are the most favorable), taking into account the timing of the return voyage as well.” https://archive.hokulea.com/navigate/course.html

• 22. OPPORTUNITY ASSESSMENT PRODUCT INVESTMENT PRODUCT DISCOVERY PRODUCT & PORTFOLIO PLANNING PRODUCT STRATEGY CYCLE

• 23. OPPORTUNITY ASSESSMENT PRODUCT INVESTMENT PRODUCT DISCOVERY PRODUCT & PORTFOLIO PLANNING THE WAY FINDING CYCLE conditions are the most favorable the return voyage the right time to go designs an ideal course conditions anticipated along the way the capabilities of the vessel the most efficient way the destination the starting point

• 24. IT’S A SANDWICH… https://www.modernhoney.com/italian-meatball-subs/

• 25. THE PRODUCT STRATEGY SPEAKS TO HOW YOU HOPE TO DELIVER ON THE BUSINESS STRATEGY. Marty Cagan http://svpg.com/business-strategy-vs-product-strategy/

• 26. “TRUE STRATEGY IS ABOUT PLACING BETS AND MAKING HARD CHOICES. THE OBJECTIVE IS NOT TO ELIMINATE RISK BUT TO INCREASE THE ODDS OF SUCCESS.” The Big Lie of Strategic Planning Roger Martin

• 27. CUSTOMER? ACTION? PRODUCT? PLAN? A SERIES OF DOGS HARD CHOICES George Carlin

• 28. BUSINESS STRATEGY IS ABOUT IDENTIFYING YOUR BUSINESS OBJECTIVES AND DECIDING WHERE TO INVEST TO BEST ACHIEVE THOSE OBJECTIVES. Marty Cagan http://svpg.com/business-strategy-vs-product-strategy/

• 29. BUSINESS STRATEGY BUSINESS STRATEGY

• 30. OPPORTUNITY ASSESSMENT PRODUCT INVESTMENT PRODUCT DISCOVERY PRODUCT & PORTFOLIO PLANNING A SERIES OF INVESTMENT CHOICES CUSTOMER? ACTION? PRODUCT? PLAN?

• 31. BUSINESS STRATEGY BUSINESS STRATEGY

• 32. ANALYTICS PRODUCTS EMERGING SPACES

• 33. OPPORTUNITY ASSESSMENT PRODUCT INVESTMENT PRODUCT DISCOVERY PRODUCT & PORTFOLIO PLANNING A SERIES OF INVESTMENT CHOICES https://www.theatlantic.com/newsletters/archive/2022/05/george-carlins-american-dream-hbo/676455/

• 34. "PRODUCT STRATEGY CHARTS THE COURSE OF PRODUCT INVESTMENT AND EVOLUTION" Joe Lamantia DEFINITION

• 35. “HOW DOES IT…? UM… HOW DOES IT WORK?”

• 36. http://rethinkingproductmanagement.blogspot.com/2012/06/product-strategy-what-does-it-mean-need.html

• 37. 1. WHY ARE YOU HERE? 2. WHERE ARE YOU GOING? 3. HOW WILL YOU GET THERE?

• 38. 1. WHY ARE YOU HERE? 2. WHERE ARE YOU GOING? 3. HOW WILL YOU GET THERE? ANALYTICS PRODUCTS EMERGING SPACES [NEW] PRODUCTS (?)

• 39. EMERGING SPACES NEW PRODUCTS ANALYTICS PRODUCT STRATEGY $$$

• 40. THANK YOU! CALL ME… joe.lamantia@gmail.com joelamantia.org https://www.youtube.com/joelamantia https://www.slideshare.net/moJoe/presentations https://www.linkedin.com/in/digitaljoelamantia/