Product Strategy Foundations: Customer-Centered Product Strategy For Machine Intelligence - Part 3
Product Strategy Foundations: Customer-Centered Product Strategy For Machine Intelligence - Part 3
Product Strategy Foundations: Customer-Centered Product Strategy For Machine Intelligence - Part 3
@Mojoe1 month ago
FOUNDATIONS
- ⸠Craft customer-centered product strategies
- ⸠Establish effective, innovative, customer-centered product strategy capabilities and practices
- ⸠Build and evolve customer-centered products and portfolios
- ⸠A model for product strategy
- ⸠Business strategy <> product strategy
- ⸠A definition for product strategy
JOE LAMANTIA
Currently: Available > Call me :)
Previous: Amazon, SallieMae, Bottomline, Capital One, Paypal, Oracle, Endeca Focus: Product & Design leadership, Strategy for emerging tech
joe.lamantia@gmail.com
joelamantia.org
https://www.youtube.com/joelamantia
https://www.slideshare.net/moJoe/presentations
https://www.linkedin.com/in/digitaljoelamantia/
Flying Blind On A Rocket Cycle: Case Study on Customer-centered Product Strategy for Machine Intelligence
This session shares a case study on the growth and evolution of B2B product portfolios driven by machine intelligence for a leading SaaS product maker. This case study reviews a series of new product efforts; outlines the methods, tools, and practices that powered product discovery and strategic planning; traces the evolution of product portfolios; and considers business outcomes from building and growing a portfolio of new analytics products and services for Oracle.
TOPICS
ON PRODUCT STRATEGY
2 THINGS
TURTLES OODA LOOPS ALL THE WAY DOWNâ¦
THE CUSTOMER-CENTERED PRODUCT STRATEGY CYCLE*
PRODUCT DISCOVERY
OPPORTUNITY ASSESSMENT
PRODUCT & PORTFOLIO PLANNING
PRODUCT INVESTMENT
=
CLARITY SPEED TIMING MOMENTUM IMPACT
ON PRODUCT STRATEGY FOUNDATIONS
2 (MORE) THINGS
EDY
Collect underpants
2
PHASE3
Profit
THE PRODUCT STRATEGY SPEAKS TO HOW YOU HOPE TO DELIVER ON THE BUSINESS STRATEGY.
Marty Cagan
'HOW DOES IT�
UMâ¦
HOW DOES IT WORK?'
IT'S WAY FINDINGâ¦
WAYFINDING
'AWARENESS OF WHERE ONE IS LOCATED â¦AND ASCERTAINING A PATH THROUGH AN ENVIRONMENT TO THE DESIRED DESTINATION.'
'IT'S CALLED WAYFINDING⦠IT'S NOT JUST SAILS AND KNOTS, IT'S SEEING WHERE YOU'RE GOING IN YOUR MIND. KNOWING WHERE YOU ARE BY KNOWING WHERE YOU'VE BEEN.'
Maui
ARCHETYPE (NOUN)
The original pattern or model of which all things of the same type are representations or copies : PROTOTYPE
https://www.merriam-webster.com/dictionary/archetype
archetype , (from Greek archetypos, 'original pattern'), in literary criticism, a primordial image, character, or pattern of circumstances that recurs throughout literature and thought consistently enough to be considered a universal concept or situation.
https://www.britannica.com/topic/archetype
'primitive' + tupos a model' .
Use over time for: archetype
'We use the term wayfinding to include all processes that allow humans and animals to orient themselves , including traveling over unknown or unmarked trails and paths .
Navigating is a more specific form of wayfinding that implies precise knowledge of where you are and where you are going .'
x
'The art of wayfinding involves adapting to variable and unexpected conditions â¦while maintaining progress towards the target ed islands.'
'Before a voyage by sail begins, the wayfinder designs an ideal course for reaching the destination from the starting point, given the capabilities of the vessel and the winds, currents, and weather conditions anticipated along the way.
The course should represent the most efficient way of getting to the destination , given all the factors listed above.
The wayfinder must also choose the right time to go (when the wind and weather conditions are the most favorable ), taking into account the timing of the return voyage as well.'
https://archive.hokulea.com/navigate/course.html
PRODUCT STRATEGY CYCLE
PRODUCT DISCOVERY
OPPORTUNITY ASSESSMENT
PRODUCT & PORTFOLIO PLANNING
PRODUCT INVESTMENT
THE WAY FINDING CYCLE
conditions anticipated along the way
the starting point
OPPORTUNITY ASSESSMENT
conditions are the most favorable
PRODUCT DISCOVERY
the capabilities of the vessel the destination
PRODUCT & PORTFOLIO PLANNING
PRODUCT INVESTMENT
the return voyage designs an ideal course
the right time to go the most efficient way
IT'S A SANDWICHâ¦
https://www.modernhoney.com/italian-meatball-subs/
THE PRODUCT STRATEGY SPEAKS TO HOW YOU HOPE TO DELIVER ON THE BUSINESS STRATEGY.
Marty Cagan
'TRUE STRATEGY IS ABOUT PLACING BETS AND MAKING HARD CHOICES. THE OBJECTIVE IS NOT TO ELIMINATE RISK BUT TO INCREASE THE ODDS OF SUCCESS.'
Roger Martin
A SERIES OF DOGS HARD CHOICES
PRODUCT?
CUSTOMER?
PLAN?
ACTION?
BUSINESS STRATEGY IS ABOUT IDENTIFYING YOUR BUSINESS OBJECTIVES AND DECIDING WHERE TO INVEST TO BEST ACHIEVE THOSE OBJECTIVES.
Marty Cagan
BUSINESS STRATEGY
BUSINESS STRATEGY
CUSTOMER?
A SERIES OF INVESTMENT CHOICES
PRODUCT?
PRODUCT DISCOVERY
PRODUCT INVESTMENT
ACTION?
OPPORTUNITY ASSESSMENT
PRODUCT & PORTFOLIO PLANNING
PLAN?
BUSINESS STRATEGY
BUSINESS STRATEGY
ANALYTICS PRODUCTS
EMERGING SPACES
PRODUCT INVESTMENT
https://www.theatlantic.com/newsletters/archive/2022/05/george-carlins-american-dream-hbo/676455/
A SERIES OF INVESTMENT CHOICES
PRODUCT DISCOVERY
OPPORTUNITY ASSESSMENT
PRODUCT & PORTFOLIO PLANNING
DEFINITION
"PRODUCT STRATEGY CHARTS THE COURSE OF PRODUCT INVESTMENT AND EVOLUTION"
Joe Lamantia
'HOW DOES IT�
UMâ¦
HOW DOES IT WORK?'
Product Strategy
1. WHY ARE YOU HERE? 2. WHERE ARE YOU GOING? 3. HOW WILL YOU GET THERE?
1. WHY ARE YOU HERE?
2. WHERE ARE YOU GOING?
3. HOW WILL YOU GET THERE?
ANALYTICS PRODUCTS
EMERGING SPACES
[NEW] PRODUCTS (?)
PRODUCT STRATEGY
EMERGING SPACES
NEW
PRODUCTS
ANALYTICS
$$$
THANK YOU! CALL MEâ¦
joe.lamantia@gmail.com
joelamantia.org
https://www.youtube.com/joelamantia
https://www.slideshare.net/moJoe/presentations
https://www.linkedin.com/in/digitaljoelamantia/
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