Slides from talk at Orientation Day Address at NMIMS Mumbai

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Orientation address for Integrated MBA (E&FB) students at Pravin Dalal School of Entrepreneurship, NMIMS.
The talk discusses the journey from SlideShare to DigiLocker, reflecting on the evolution of Digital India.
It covers mega/macro trends in the environment impacting businesses and entrepreneurship.
The address shares personal learnings from an entrepreneurial journey, offering insights and inspiration.

#orientationday #CareerPlanning #mba #Entrepreneurship #nmims #Innovation #mbaschool #Education #startups

Orientation Day Address
to Integrated MBA (E&FB) Students at
Pravin Dalal School of Entrepreneu…

1/19

Presentation Flow
❖ Story: From SlideShare to DigiLocker, Digital India
❖ Mega/macro trends in o…

2/19

3/19

4/19

No way to share presentation files on the internet!

5/19

6/19

7/19

8/19

9/19

10/19

11/19

“The Internet has spawned the Fourth
Industrial Revolution (4IR) & digitization will
reshape ev…

12/19

“The primary creators of new jobs in our
economy will be SMEs & startups.”

13/19

“IndiaStack is GOI’s public digital infrastructure
to leapfrog India into the digital age”

14/19

15/19

“Your work is going to fill a
large part of your life. The
only way to do great work is
to lo…

16/19

“The planning horizon for professional careers
is shortening. It’s becoming harder to plan for
…

17/19

Fine-tune the Self vs Society vs Family “knobs”
along your career path.

18/19

https://twitter.com/amitranjan
https://twitter.com/amitranjan
http://in.linkedin.com/in/amitranja…

19/19

Slides from talk at Orientation Day Address at NMIMS Mumbai

1. Orientation Day Address to Integrated MBA (E&FB) Students at Pravin Dalal School of Entrepreneurship, NMIMS Amit Ranjan 16/7/2020

2. Presentation Flow ❖ Story: From SlideShare to DigiLocker, Digital India ❖ Mega/macro trends in our environment ❖ Personal learnings from entrepreneurial journey

4. SlideShare – The spark behind the idea

5. No way to share presentation files on the internet!

6. SlideShare launched in Oct 2006

8. Documents in a Citizen’s LifeCycle

11. Macro/Mega Trends in our Environment

12. “The Internet has spawned the Fourth Industrial Revolution (4IR) & digitization will reshape every aspect of our lives”

13. “The primary creators of new jobs in our economy will be SMEs & startups.”

14. “IndiaStack is GOI’s public digital infrastructure to leapfrog India into the digital age”

15. Personal Learnings

16. “Your work is going to fill a large part of your life. The only way to do great work is to love what you do.” Steve Jobs

17. “The planning horizon for professional careers is shortening. It’s becoming harder to plan for the long term.”

18. Fine-tune the Self vs Society vs Family “knobs” along your career path.

19. https://twitter.com/amitranjan https://twitter.com/amitranjan http://in.linkedin.com/in/amitranjanprofile http://in.linkedin.com/in/amitranjanprofile Thank You

@amitranjan

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1 month ago @amitranjan

how is design in startups different than design in large companies?

That's a great question! Here's a breakdown of how design typically differs between startups and large companies:

Startups:

Focus:
- Problem Validation & Finding Product-Market Fit: Design is heavily focused on understanding user needs, validating the core problem the startup is solving, and iterating to achieve product-market fit.
- Speed & Agility: The emphasis is on rapid prototyping, testing, and iteration. Designers need to be able to move quickly and adapt to changing requirements.
- Breadth of Skills: Designers often wear many hats, handling UX, UI, visual design, user research, and even some marketing design. They need to be generalists.
- Early Adoption and Iteration: The focus is on getting something out there that is usable and desirable and learning how it works, not on the best experience out of the gate
Resources:
- Limited Budget: Resources are often scarce, so designers need to be creative and resourceful in finding ways to conduct user research and create effective designs without breaking the bank.
- Small Teams: Design teams are usually small, sometimes even a single designer.
Processes:
- Lean UX: Startups often adopt a lean UX approach, focusing on rapid prototyping and iterative testing to validate design decisions.
- Close Collaboration: Designers work closely with engineers and product managers in a highly collaborative and iterative environment.
- Less Formalized Processes: Startups tend to have less formal design processes and documentation compared to larger companies.
Impact:
- High Impact: Designers have a significant impact on the overall direction of the product and the company.
- Direct User Feedback: Designers often have direct access to users and can quickly incorporate feedback into their designs.
Risk:
- Higher Risk, Higher Reward: Design decisions can have a make-or-break impact on the startup's success.
Tooling:
- Utilizes basic tooling. There is little time to try and adopt more complex tools

Large Companies:

Focus:
- Refining Existing Products & Scalability: Design is often focused on improving existing products, scaling designs across multiple platforms, and ensuring brand consistency.
- Specialization & Depth: Designers tend to specialize in specific areas, such as UX research, interaction design, visual design, or content strategy.
- Mature Products with Wide Adoption: The design goals are to improve the experience, while not taking away from those who have mature habits
Resources:
- Larger Budgets: Large companies typically have more generous budgets for design research, tools, and staffing.
- Larger Teams: Design teams are larger and more structured, with dedicated roles for different design disciplines.
Processes:
- Established Design Systems: Large companies often have well-defined design systems to ensure consistency across all products and platforms.
- Formal Design Processes: Design processes are more formalized and documented, with clear approval workflows and sign-offs.
- Siloed Teams: Teams can become more siloed as a large company grows.
Impact:
- Focused Impact: Designers typically work on specific features or areas of the product, rather than having a broad impact on the overall direction.
- Indirect User Feedback: Designers may rely more on research reports and data analysis than direct user interaction.
Risk:
- Lower Risk, More Measured Changes: Design changes are often introduced gradually and tested thoroughly to minimize disruption to existing users.
Tooling:
- Will use more complex design tools to help with scale and design systems

Here's a table summarizing the key differences:

Feature	Startup	Large Company
Focus	Product-Market Fit, Speed	Scaling, Consistency, Refinement
Skills	Generalist	Specialist
Resources	Limited	Abundant
Team Size	Small	Large
Processes	Lean, Agile, Informal	Formal, Structured
Impact	High, Direct User Feedback	Focused, Indirect User Feedback
Risk	High	Lower
Tooling	Basic	Complex

In essence:

Startups are about finding the right product, while large companies are about optimizing existing products.
Startup design is about exploration and adaptation, while large company design is about execution and consistency.

It's important to note that these are general trends, and there can be exceptions depending on the specific company and industry.

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Slides accompanying my talk delivered at School of MBA & Entrepreneurship at NMIMS Mumbai for their orientation day

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Slides from talk at Orientation Day Address at NMIMS Mumbai

how is design in startups different than design in large companies?

@amitranjan

Slides from talk at Orientation Day Address at NMIMS Mumbai

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