We create these trends every year as a window into the interplay between people and their behaviors and attitudes to the world around them—be it business, technology or other societal shifts. It’s now commonly accepted that customer obsession is the best growth strategy. Superb customer experiences are expected. It takes meticulous orchestration to play a meaningful and relevant role in your customers’ lives. However, people are messy. They’re emotional and they’re changing faster than you can
I was invited to the World Govt Summit in Dubai in Feb, 2023. Billed as the "Davos of the Govt Sector", this is a big conference with participants and stakeholders in the gov-tech sector across the world.
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