Accenture Life Trends 2025 Overview

Accenture Life Trends 2025 Overview

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3 days ago 110

Accenture Life Trends 2025 Overview

@bbrtteee3 days ago

Accenture Life Trends 2025
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Accenture Accenture Life Trends 2025 Life Trends 2025
About this report 
We create these trends e…
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Accenture Life Trends 2025
Research snapshot 
Each year, Accenture Song’s global network of 
des…
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Accenture Accenture Life Trends 2025 Life Trends 2025
Executive summary 
As disruptive breakthrou…
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Accenture Life Trends 2025 
Contents 
Cost of 
hesitations 
6–22 
The parent 
trap 
23–37 
…
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Accenture Life Trends 2025
Trend 1: 
6
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The innate trustworthiness of digital techno…
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At the center of this trend is people’s new 
hesitation reflex when d…
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Accenture Life Trends 2025 
Suggested, 
recommended, 
sponsored, for you? 
The online discovery…
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Accenture Life Trends 2025 
Wait, is this real? 
The acceleration of generative AI content into a…
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Accenture Life Trends 2025
Is this website real? 
People are also being stung by visiting sites t…
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Accenture Life Trends 2025
Is this picture real? 
A Getty Images report revealed that people feel…
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Accenture Life Trends 2025 
Hyper-personalized 
harm 
Fraudulent behavior and scams online aren’…
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Accenture Life Trends 2025
In the absence of adequate action from those 
responsible for moderati…
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Accenture Life Trends 2025 
For a long time, the sheer convenience of the 
internet outweighed pe…
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Accenture Life Trends 2025
Decontaminating 
the ecosystem 
Design and marketing now face a huge …
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Accenture Life Trends 2025 
The search for 
authenticity 
When platforms fall short, brands in s…
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Accenture Life Trends 2025
These organizations should also align with their 
brand purpose when c…
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Accenture Life Trends 2025 
Responsibly seeking 
consent 
When it comes to training AI models us…
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Accenture Life Trends 2025
“Authentic” was Merriam-Webster’s word of the 
year in 2023.33 With th…
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Accenture Life Trends 2025
From sophisticated scams to 
engagement-farming slop, 
online content…
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We recommend 
Platforms should evolve and i…
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Trend 2: 
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Most parents’ instinct is to protect their c…
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Finding the balance between letting children learn 
by experience and…
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Accenture Life Trends 2025 
It’s important to stress that smartphones 
and social media aren’t al…
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Accenture Life Trends 2025 
Vulnerabilities 
Parents are justifiably concerned about mental and 
…
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Extreme behaviors 
and beliefs 
Parents are also concerned about the…
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Accenture Life Trends 2025 
Unintended 
consequences 
Another angle sees teenaged boys buffeted …
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Accenture Life Trends 2025 
Parents’ demand 
for change 
At the center of this trend is a genera…
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Accenture Life Trends 2025 
Parents want their children to be happy and healthy. 
While debate co…
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Sentiment will continue 
to spread 
Scott Galloway, NYU media profess…
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Accenture Life Trends 2025 
Parent-teenager relationships have probably 
always been peppered wit…
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Accenture Life Trends 2025
Unbundling may 
be coming 
Bundling every possible facility into a si…
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Accenture Life Trends 2025 
Parents and children are huge demographics, so 
this trend is crucial…
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What parents and their children 
want could diverge further, 
making …
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If reaching younger people matters to a bran…
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Trend 3: 
38
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Many cultures around the world share a core …
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Accenture Life Trends 2025 
Two interconnected catalysts are driving people 
toward taking initia…
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Accenture Life Trends 2025
“I look for shortcuts in every 
area that I can. Anything that 
I can…
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Accenture Life Trends 2025 
Proactive health 
and well-being 
Proactive health-related behaviors…
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Accenture Life Trends 2025
Financial alternatives 
People’s security is deeply tied up in their a…
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Accenture Life Trends 2025 
On social media and other platforms, people are 
discovering peer-to-…
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Accenture Life Trends 2025 
Affordable joy 
Once the bills are paid, people derive joy from the 
…
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Accenture Life Trends 2025
CCC
The signals add up to reveal a trend toward self-
agency, quicker…
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Accenture Life Trends 2025 
At the center of this trend is the fact that people are 
being more i…
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Accenture Life Trends 2025
The power of the crowd is 
uncovering needs that aren’t being 
met by…
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Accenture Life Trends 2025
Personal touches 
Companies should appreciate that person-toperson en…
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Accenture Life Trends 2025 
“Anything that a brand can do 
for me that’s making my life 
easier …
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Accenture Life Trends 2025 
Motivations 
behind the actions 
In each industry, businesses will n…
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Accenture Life Trends 2025
These so-called “life hacks” are 
being consumed widely and 
it’s imp…
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We recommend 
Brands should check the exper…
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Trend 4: 
54
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The dignity of work is a critical pillar of …
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Accenture Life Trends 2025 
The evidence in this trend shows that work is feeling 
increasingly t…
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Few would deny that the pandemic sucked energy 
out of working culture…
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Employee emotional 
distancing 
An emotional distancing between work…
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Perceived organizational 
dehumanization 
A growing genre of academic…
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Accenture Life Trends 2025 
The employee 
experience recession 
The value exchange is at the hea…
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Accenture Life Trends 2025 
The demands made and endurance required of 
leaders—including CEOs, m…
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Accenture Life Trends 2025
The chain of 
humanization 
How can leaders steer their teams when so…
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Accenture research found that 75% of organizations 
don’t yet have co…
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At this point, employees listening to a swirl of 
conflicting informat…
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Accenture Life Trends 2025
The productivity x 
efficiency equation 
The ways in which leaders as…
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Accenture Life Trends 2025
We expect to see existing roles evolving, though 
leaders will need to…
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Accenture Life Trends 2025 
Employee experience 
drives customer 
experience 
Organizations sho…
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Accenture Life Trends 2025
People want to feel like their contribution to work 
matters. Work is …
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We recommend 
The workforce needs to be re-…
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Accenture Life Trends 2025
Trend 5: 
70
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People are seeking depth, authenticity and s…
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We’re seeing signals of social rewilding, revealing 
a growing apprec…
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Pre-digital nostalgia 
Nostalgia is part of this story. While people …
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People are finding a purity of joy in making 
memories through experi…
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Accenture Life Trends 2025 
Real-world relationships 
with the self and others 
People are searc…
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Accenture Life Trends 2025 
All textures of life are linked together with people, 
place and cult…
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Accenture Life Trends 2025 
We’re on the cusp of a cultural movement that sees 
people rebalancin…
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Accenture Life Trends 2025
Our survey reveals momentum in people taking 
control of their technol…
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Balancing digital 
with physical 
This is less about choosing betwee…
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Accenture Life Trends 2025
Connecting to 
something real 
People will appreciate and tell their …
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Accenture Life Trends 2025 
The bonds of loyalty are strengthened through 
real-world textural ex…
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Accenture Life Trends 2025 82 
It has long been known that spending on long-term 
brand building …
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This movement is happening 
now, and we expect to see it 
grow both i…
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Accenture Accenture Life Trends 2025 Life Trends 2025
We recommend 
Brands should seek out non-di…
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It’s all about touchpoints—where 
relevance…
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The value created at each stage of the custo…
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Accenture Accenture Life Trends 2025 Life Trends 2025
Nick Law Katie Burke Agneta Björnsjö Alexand…
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Acknowledgements 
The Accenture Life Trends report is labor of love f…
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Crowdsourcing 
Each year, we ask Accenture Song’s global network of 
…
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References
Trend 1
Cost of hesitations
1. Accenture Life Trends surv…
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Accenture Life Trends 2025
References
62. Cellan-Jones, R. (2021, September 3). Tech tent – China…
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Accenture Life Trends 2025
References
118. The Economist (2024, July 25). Machines might not take…
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Accenture
Accenture is a leading global professi…
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