Adobe Q2 FY2025 Earnings Call: Results and Highlights

    Adobe Q2 FY2025 Earnings Call: Results and Highlights

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STEVE DAY
Good afternoon and thank you for joining us. With me on the call today are Shantanu Narayen, Adobe’s 
Chair and CEO, David Wadhwani, President of Digital Media, Anil Chakravarthy, President of Digital 
Experience, and Dan Durn, Executive Vice President and CFO.
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On this call, which is being recorded, we will discuss Adobe’s second quarter fiscal year 2025 financial 
results. You can find our press release, as well as PDFs of our prepared remarks and financial results, on 
Adobe’s Investor Relations website. 
The information discussed on this call, including our financial targets and product plans, is as of today, 
June 12, and contains forward-looking statements that involve risk, uncertainty and assumptions. Actual 
results may differ materially from those set forth in these statements. For more information on those 
risks, please review today's earnings release and Adobe's SEC filings. 
On this call we will discuss GAAP and non-GAAP financial measures. Our reported results include GAAP 
growth rates as well as constant currency rates. During this presentation, Adobe’s executives will refer 
to constant currency growth rates unless otherwise stated. Non-GAAP reconciliations are available in 
our earnings release and on Adobe’s Investor Relations website. 
I will now turn the call over to Shantanu.
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SHANTANU NARAYEN
Thanks, Steve. Good afternoon and thank you for joining us. 
Adobe delivered another strong quarter, achieving record revenue of $5.87 billion, representing 11
percent year-over-year growth. GAAP earnings per share for the quarter was $3.94, and non-GAAP 
earnings per share was $5.06, representing 13 percent year-over-year growth.
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At our Investor Meeting in March, we outlined our growth strategy for the company centered on
delivering transformative innovation for diverse customer audiences: business professionals,
consumers, creators, creative professionals and marketing professionals.
The creative opportunity is expanding across audiences with AI as an accelerant. It is opening the 
content floodgates, tapping into everyone’s imagination and massively expanding the number of 
creative assets being created, edited, integrated and delivered.
There are billions of Business Professionals and Consumers in the world who want to be both creative 
and efficient to accomplish their objectives. They see AI and conversational interfaces as a more 
productive way to accelerate creative storytelling and to quickly synthesize information across multiple 
documents. They are looking for quick and easy tools that are available on every computing surface and 
an easy onramp that allows them to trial products and subscribe based on the value derived. As the 
need for creative expression continues to grow exponentially, creativity and productivity are merging. AI 
can make them more creative and productive in their business context. 
Adobe pioneered creative storytelling through groundbreaking applications like Photoshop and 
Illustrator and digital document sharing with the introduction of PDF and Acrobat. Our strategy is to 
bring productivity and creativity to life for billions of users across a variety of surfaces. Acrobat AI 
Assistant is redefining how people extract value from digital documents, unlocking new levels of 
productivity by cutting time to insights through conversational interfaces. Adobe Express is using AI to 
enable consumers to quickly design and publish engaging content through conversational AI in an easy 
to use, all-in-one application. Our unique value proposition is integrating these solutions to facilitate a
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smoother creation to consumption process through mobile apps, web browsers and desktop offerings. 
Adobe’s monthly active users (MAU) across these categories now exceed over 700 million users. 
In the Creative and Marketing Professionals Group, Creative Professionals need best of breed 
applications that enable them to bring their ideas to life across media types including imaging, design, 
video, photography, illustration, animation, 3D and more. These offerings need to extend across all
surfaces and facilitate seamless collaboration with multiple stakeholders. The next generation of 
creators are looking for powerful onramps through web and mobile platforms. Ideation through AI is an 
emerging category that will be made more powerful through support for multiple creative models. 
Adobe is delivering a comprehensive creative platform that extends from ideation through creation to 
mass production and delivery to address this content supply chain opportunity.
At the heart of this creative AI revolution is Adobe Firefly, an onramp to creative expression that 
augments the power of Creative Cloud desktop applications. The Firefly App is a new destination for AIassisted content ideation, creation and production, with Adobe’s comprehensive family of commercially 
safe Firefly creative models and an expansive ecosystem of third-party models. Firefly empowers 
creative professionals to generate images, video, audio and vectors from a single place with unmatched 
creative control, iterate on their creations through Adobe’s creative apps and seamlessly deliver them 
into production. Our support for third-party models including from Google, OpenAI and Black Forest 
Labs gives creators the flexibility to choose the AI that works best for them—with Firefly upholding our 
standards for IP safety and transparency.
We rolled out new Firefly offerings globally and will be delivering more innovation over the next few 
months. Paired with Creative Cloud Apps, the Firefly App empowers creative professionals with 
enhanced precision and performance—ready to support them whenever and wherever inspiration 
strikes. The Firefly App is attracting new users to the Adobe franchise with first-time subscribers growing
30 percent quarter over quarter. 
Our Digital Experience business was inspired by our vision to enable this creative output to be delivered 
at scale by enterprises as part of their digital marketing transformation. We have a unique advantage 
and opportunity to integrate creativity, marketing and AI to deliver Customer Experience Orchestration. 
Marketing Professionals need to create an unprecedented volume of compelling content and optimize 
it to deliver personalized digital experiences, across channels including mobile apps, email, websites, 
social media and advertising platforms. They are looking for agility and self-service, as well as integrated 
workflows with their creative teams and agencies. To achieve this, enterprises require custom,
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commercially safe models and purpose-built agents tailored to address the inefficiencies of the content 
supply chain. Marketing practitioners, Chief Marketing Officers (CMO’s) and Chief Digital Officers 
(CDO’s), need solutions that enable them to acquire, engage and delight customers across a variety of 
channels and geographies. Adobe’s strategy is to deliver a comprehensive marketing technology 
platform leveraging AI to offer vertical solutions that integrate content, customer data and profiles 
across journeys in both B2B and B2C industries.
Adobe GenStudio and Firefly Services are revolutionizing the content supply chain across enterprises, 
empowering marketers to activate personalized, on-brand content across millions of touchpoints. For 
marketing professionals, Adobe Experience Platform and Apps and purpose-built agents are redefining 
the future of customer connection by enabling real-time orchestration of content, data and journeys. 
Adobe’s differentiation lies in our best of breed, industry-leading applications across web content 
management, analytics, customer data platforms, commerce, journey orchestration and workflow
management. We’re infusing AI in each of these solutions and combining creativity and marketing in 
GenStudio by bringing together creative ideation and production, workflow, asset management, content 
delivery and content analytics in a seamlessly integrated offering.
While our AI-influenced ARR is already contributing billions of dollars, our AI book of business from AIfirst products such as Acrobat AI Assistant, Firefly App and Services and GenStudio for Performance 
Marketing is tracking ahead of the $250 million ending ARR target by the end of fiscal 2025. 
I’ll now turn it over to David and Anil to discuss the momentum in our businesses.
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DAVID WADHWANI
Thanks, Shantanu. Hello everyone.
In Q2, Digital Media achieved revenue of $4.35 billion, which grew 12 percent year over year. We exited 
the quarter with $18.09 billion of Digital Media ARR, growing ending ARR 12.1 percent year over year.
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DIGITAL MEDIA: BUSINESS PROFESSIONALS & CONSUMERS
We continue to see strong performance across our Business Professionals and Consumers Group, 
where users are increasingly turning to Adobe for products that combine creativity and productivity. 
Virtually every business professional and consumer stands to benefit from AI assisted consumption, 
visually rich creation and natively integrated collaboration. Our investments in conversational 
experiences in Acrobat and generative AI models in Express allow users to combine the two products in 
novel ways that empower users to accelerate their time to insight and ability to create compelling 
presentations. Sales professionals can gather industry reports on a prospect, use AI Assistant to quickly 
identify effective sales conversations and automatically generate a pitch deck with Express. A social 
media marketer can ask AI Assistant for help identifying buying behaviors in market research documents 
and use that information to create better TikTok videos in Express. The combination of Acrobat and 
Express, can help anyone move from consumption to creation faster and with more impactful content 
than ever before.
As a result, we're seeing steady growth across our family of Acrobat and Express products, with 
combined monthly active user (MAU) growth accelerating to over 25 percent year over year and 
crossing 700 million MAU, as Acrobat users increasingly rely on Acrobat AI Assistant to enhance content 
consumption and Express to create richer PDFs, customized presentations and animated designs. Due to 
increasing customer demand for creative functionality through Acrobat, we saw an approximately 3x 
quarter over quarter and approximately 11x year over year increase in the adoption of Express
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capabilities within Acrobat. Subscription revenue for the Business Professionals and Consumers Group 
grew 15 percent year over year. 
We’re rapidly acquiring the next generation of business professionals and consumers across individuals, 
small and medium business and enterprises. With students, we’re driving over 75 percent year-overyear increase in students gaining access to Acrobat AI Assistant and/or Express Premium plans. These 
products are also seeing strong adoption by businesses with over 35,000 new businesses added in Q2. 
Express alone added around 8,000 new businesses this quarter—approximately 6x growth year over 
year—including companies such as Microsoft, ServiceNow, Workday, Intuit and top sports leagues like 
MLB, the NFL and Premier League.
Other highlights include:
• Acrobat PDF link sharing MAU grew over 20 percent year over year, helping to drive viral 
adoption;
• Use of generative AI features continues to grow quickly with AI Assistant MAU in Acrobat 
and generative AI MAU in Express growing over 3x year over year;
• Acrobat AI Assistant engagement continues to accelerate with the number of questions 
asked nearly doubling quarter over quarter;
• The Express ecosystem continues to expand with partner add-on’s growing more than 25
percent quarter over quarter with new integrations from Google Ads, Vimeo and Bitly; and
• Select key global customer wins include Cisco, County of Los Angeles, the Defense 
Information Systems Agency (DISA), Macys.com and Ulta Beauty.
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DIGITAL MEDIA: CREATIVE & MARKETING PROFESSIONALS
We’re also seeing the rising importance of creative content across Creative and Marketing 
Professionals. Demand for creative capabilities across mediums, including imaging, design, 
photography, video, illustration and 3D, is on the rise as individuals and businesses need visually 
compelling content to stand out in a crowded media landscape. Many individuals and organizations are 
turning to AI to develop high-quality content with more agility and efficiency. As a result, the Firefly App 
is becoming the Creative AI destination for Creative Cloud customers and new users alike to explore, 
ideate, create and collaborate with AI-first workflows across media types.
The Firefly App empowers anyone—from seasoned professionals to first-time creators—to generate 
multiple media formats in a single product with unmatched creative control and iterate on their 
creations across Adobe’s creative apps. The Firefly App benefits from our own, commercially safe Firefly 
foundation models across imaging, video, audio, vector and design. Earlier this quarter, we launched the 
new Firefly Image Model 4 for life-like images and the Firefly Image Model 4 Ultra for impeccable detail 
in complex visuals. We also made the Firefly Video Model generally available for the first time, 
empowering creators to generate 4K footage from text prompts and images with unprecedented 
creative control and extend video clips in our tools like Premiere Pro.
In addition to supporting our own Firefly Models, the Firefly App now supports a growing family of thirdparty models for creative ideation. Firefly offers the flexibility to explore the diverse aesthetic styles of 
Google’s Imagen and Veo models, OpenAI’s GPT-image model, and Black Forest Labs’ Flux image model,
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with Runway, Ideogram, Fal.ai, Luma and Pika coming soon. With the release of the Firefly Boards public 
beta earlier this quarter, creators can now ideate and collaborate when generating content with Firefly 
and our third-party models.
To monetize this incredible innovation, we have introduced a comprehensive set of offerings aimed at 
new and existing creators and creative professionals across all routes to market. The new Firefly App 
subscription plans are ideal for creators starting their creative journey and are now globally available. 
Creative Cloud Pro, which combines Creative Cloud All Apps and the Firefly App, represents the best 
value for content creation and is now available in North America. Creative Cloud Pro will be released in
other geographies over the next few months.
Other highlights include:
• The launch of the new Firefly capabilities in February continues to drive excitement. Traffic 
to the Firefly App grew over 30 percent quarter over quarter and paid subscriptions nearly 
doubled in the same period;
• Firefly continues to drive new user acquisition, with first-time Adobe subscribers growing 
more than 30 percent quarter over quarter;
• We launched Photoshop mobile and released major updates to our flagship Creative Cloud 
Apps including Photoshop, Illustrator, Premiere Pro, After Effects and Substance at MAX 
London, garnering over 350 million video views across social media;
• Excitement for and adoption of generative AI innovation, such as Generative Fill in 
Photoshop Generative Remove in Lightroom, Generative Expand in Illustrator, Generative 
Extend in Premiere Pro, video generation in the Firefly App and production workflows in 
Firefly Services, continues to accelerate with over 24 billion cumulative generations exiting
Q2; and
• Key customer wins include Cisco, County of San Diego, DEPT Holding, Fanatics, Infosys,
Schwarz Global Sourcing and Wells Fargo.
Creativity fuels the global economy and is the foundation of how marketers engage with their customers 
effectively across channels. As a result, we’re seeing high enterprise demand for and adoption of Firefly 
Services and Custom Models to automate and scale on-brand content production for marketing use 
cases.
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Adobe is uniquely positioned to lead the way in applying AI to amplify creativity across the full 
continuum of content creation. We’re excited about the momentum we’re seeing in both flagship apps 
and new offerings across our Business Professionals and Consumers and Creative and Marketing 
Professionals Groups. Our growing base of monthly active users, accelerating use of generative AI,
steady influx of new customers, inclusion of partner models and accelerating adoption of automation 
services drove a strong quarter with Digital Media revenue of $4.35 billion and we are pleased to raise 
our revenue target for the year.
I’ll now turn it over to Anil to talk about how this creative innovation is amplifying our momentum with
marketing professionals.
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ANIL CHAKRAVARTHY
Thanks, David. Hello everyone.    
Experience Cloud had a strong Q2, achieving revenue of $1.46 billion for the quarter. Subscription 
revenue in the quarter was $1.33 billion, representing 11 percent year-over-year growth and making us 
the largest provider in our category.
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DIGITAL EXPERIENCE: CREATIVE & MARKETING PROFESSIONALS
Content creation is the fuel driving personalized experiences at scale. Adobe is the only company 
unifying the entire workflow from creation and production, workflow and planning, asset management, 
delivery and activation through to reporting and insights. Our Customer Experience Orchestration
strategy enables enterprises to combine creativity, marketing and agentic AI to deliver personalized, 
conversational digital experiences in real-time at global scale.
With Adobe GenStudio, we are amplifying the value of cutting-edge gen AI capabilities across the endto-end content supply chain. GenStudio optimizes the process of planning, creating, managing, 
activating and measuring content for marketing campaigns and personalized customer experiences. We 
launched GenStudio Foundation, a unified interface to bring together data from our full suite of content 
supply chain applications, providing visibility and actionable insights into campaign plans, projects and
assets. GenStudio for Performance Marketing empowers teams to create their own on-brand content,
supporting ad creation and activation for Google, LinkedIn, Meta, Microsoft, Snap and TikTok.
We’re building on the momentum behind Firefly Services and Custom Models, addressing additional 
highly desired solutions including video reframe and support of third-party models for automation and 
cost efficiency. With The Coca-Cola Company, we co-developed a new AI-powered design intelligence 
system called Project Fizzion, built on Firefly Services and Custom Models. Project Fizzion is designed to 
scale creative output up to 10 times faster while tackling the common challenge of misinterpreting 
brand guidelines in AI-powered content.
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Adobe Experience Platform and native applications are central to delivering unified, personalized 
customer experiences. With the introduction of AEP AI Assistant, we’ve extended the platform’s value 
by enabling teams across the business to interact with data through natural language—streamlining 
ingestion, insight generation, audience segmentation and experience delivery. Building on this 
momentum, we’re now expanding AEP with native AI agents that intelligently orchestrate customer 
journeys in real time. These innovations empower our customers to leverage their first-party customer 
data and deliver more relevant, high-impact advertising experiences rooted in direct customer 
relationships. The National Football League expanded our global partnership combining content, data 
and journeys to deliver a new level of AI-powered fan experiences. Adobe will enable all 32 clubs to 
scale personalized fan touchpoints across NFL channels through project management, audience and 
campaign development, creative production and performance optimization. 
At Adobe Summit in March, we introduced the Adobe AI platform with an agentic layer to scale 
customer experience orchestration. We unveiled 10 agents—purpose-built for creative, marketing, and 
technology teams—that leverage Adobe Experience Platform to act intelligently and in alignment with 
business goals. These agents coordinate across systems to accelerate the delivery of exceptional 
experiences. We recently launched a Product Support Agent to help enterprises anticipate, troubleshoot 
and resolve operational issues. Customers like Wegmans Food Markets and dentsu Merkle are already 
using it to streamline onboarding and feature deployment and drive faster resolutions and greater 
efficiency.
Other highlights include:   
• Strong demand for AEP and native apps, with Q2 subscription revenue growing over 40 
percent year over year;
• Momentum for GenStudio for Performance Marketing with growth of over 45 percent 
quarter over quarter;
• Continued demand for Firefly Services and Custom Models as part of the GenStudio 
solution, resulting in 4x year-over-year ARR growth;
• The release of AEM Sites Optimizer garnered tremendous interest from customers like 
Qualcomm eager to tap its agentic capabilities for valuable insights and recommendations 
to improve their website’s performance, usability and security;
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• Industry analyst recognition including being named a Leader in the Forrester Wave for 
Collaborative Work Management for the third consecutive time, IDC Marketscape for 
Worldwide Connected TV Advertising Platforms and the Gartner Magic Quadrant for 
Content Marketing Platforms, with GenStudio solutions including Workfront, Adobe 
GenStudio for Performance Marketing, Creative Cloud, Firefly and Express; and
• Key global customer wins including Aviva, Australia Post, Dyson, Fiserv, Infosys, Major 
League Baseball, Manulife, Navy Federal Credit Union, O'Reilly Auto Parts, Premier League,
SAP, UBS, Ulta Beauty and Wyndham.
We are executing on our expanded vision of Customer Experience Orchestration to empower
enterprises to deliver personalization at scale in the era of AI. Enterprises are looking for a technology 
partner and platform to unify fragmented solutions and unlock greater efficiency and value. Leading 
enterprise players including AWS, Microsoft, SAP and ServiceNow have endorsed Adobe as their partner 
for customer experience orchestration. 
We’ve activated our global partner ecosystem—spanning top-tier technology and media companies, 
system integrators and leading agencies—to accelerate customer experience orchestration. Next week 
at the Cannes Lions Festival, we’ll unveil several exciting announcements that underscore the power of 
our category-defining solutions and partnerships. We look forward to engaging directly with customers 
and agency partners at the event. With unmatched scale and a clear innovation agenda, we are well 
positioned to continue our growth.
I will now pass it to Dan.
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DAN DURN
Thanks, Anil.
Today, I will start by summarizing Adobe’s performance in Q2 fiscal 2025, highlighting growth drivers 
across our businesses, and I’ll finish with financial targets.
Q2 FY2025 Performance
In Q2, Adobe achieved revenue of $5.87 billion, which represents 11 percent year-over-year growth as 
reported and in constant currency. GAAP diluted earnings per share in Q2 was $3.94 and non-GAAP 
diluted earnings per share was $5.06, representing 13 percent year-over-year growth.
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Second quarter business and financial highlights included:
• Digital Media revenue of $4.35 billion;
• Digital Media ending ARR of $18.09 billion, growing 12.1 percent year over year;
• Digital Experience revenue of $1.46 billion;
• Cash flows from operations of $2.19 billion which is a record for Q2; and
• Exiting the quarter, Remaining Performance Obligations (RPO) were $19.69 billion,
growing 10 percent year over year, or 11 percent in constant currency and cRPO 
growing 10 percent as reported and in constant currency.
Digital Media
In our Digital Media segment, we achieved Q2 revenue of $4.35 billion, which represents 11 percent 
year-over-year growth, or 12 percent in constant currency. We exited the quarter with $18.09 billion of 
Digital Media ARR, growing our ending ARR book of business 12.1 percent year over year in constant 
currency. 
Within Digital Media, second quarter growth drivers for Business Professionals and Consumers
included:
• Greater than 25 percent year-over-year growth in monthly active users driven by PLG
optimization of the combined Acrobat and Express freemium funnel;
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• Strong acquisition, usage and monetization of our AI offerings, including Acrobat AI 
Assistant, Acrobat Premium and Express; 
• Accelerating adoption of Express creative functionality through Acrobat driving
approximately 11X year-over-year growth of monthly active users due to increasing 
customer demand;
• Record mobile app store performance for Acrobat and Express combined, growing ending 
ARR greater than 40 percent year over year; and
• Strong adoption of Acrobat and Express by individuals, SMBs and enterprises across
geographies.
Within Digital Media, second quarter growth drivers for Creative and Marketing Professionals included:
• Growth of Creative Cloud flagship offerings driven by CC All Apps, Photoshop and 
Lightroom, with particular strength in emerging markets driven by Latin America, 
India and Eastern Europe;
• Growing traction of the newly launched Firefly App web subscription and Photoshop 
mobile offerings;
• Significant usage of Firefly in our Creative Cloud and Firefly Apps with total
generations crossing 24 billion exiting the quarter; and
• Rapid acceleration of creative and marketing automation with Firefly Services
integrated with GenStudio in the enterprise.
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Digital Experience
Turning to our Digital Experience segment, in Q2 we achieved revenue of $1.46 billion, which represents 
10 percent year-over-year growth as reported and in constant currency. Digital Experience subscription 
revenue was $1.33 billion, growing 11 percent year over year as reported and in constant currency.
Within Digital Experience, second quarter growth drivers for Marketing Professionals included:
• Industry demand for Customer Experience Orchestration solutions requiring 
integrated offerings across content, data and journeys;
• Driving higher value from AI-infused Prime and Ultimate tiered offerings with existing 
and new customers;
• AEP and Apps subscription revenue growing greater than 40 percent year over year; 
• Strong adoption of GenStudio with greater than 25 percent year-over-year growth in 
ARR; and
• Increasing customer value ensuring strong customer retention.
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Adobe’s success is being driven by innovation in service of both “Business Professionals and 
Consumers” and “Creative and Marketing Professionals”. 
For the Business Professionals and Consumers Group, subscription revenue was $1.60 billion, 
which represents 15 percent year-over-year growth as reported and in constant currency.
For the Creative and Marketing Professionals Group, subscription revenue was $4.02 billion, 
which represents 10 percent year-over-year growth, or 11 percent in constant currency. 
Additionally, historical subscription revenue for these customer groups is now available in the 
Adobe Investor Relations data sheet under ‘Supplementary Customer Group Data’ dating back 
to FY2023.
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Income Statement and Balance Sheet
Turning to the income statement and balance sheet, Adobe’s effective tax rate in Q2 was 19.5 percent 
on a GAAP basis and 18.5 percent on a non-GAAP basis.
RPO exiting the quarter was $19.69 billion, growing 10 percent year over year, or 11 percent in constant 
currency and cRPO growing 10 percent year over year as reported and in constant currency.
Our cash flows from operations in the quarter were a Q2 record of $2.19 billion, and ending cash and 
short-term investments exiting Q2 was $5.71 billion. 
In Q2, we entered into a share repurchase agreement totaling $3.50 billion, and we currently have 
$10.90 billion remaining of our $25 billion authorization granted in March 2024.
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Targets
Let me now turn to our financial targets, which assume current macroeconomic conditions.
For Q3 FY25 we are targeting:
• Total Adobe revenue of $5.875 to $5.925 billion; 
• Digital Media segment revenue of $4.37 to $4.40 billion; 
• Digital Experience segment revenue of $1.45 to $1.47 billion;
• Digital Experience subscription revenue of $1.35 to $1.36 billion;
• GAAP earnings per share of $4.00 to $4.05; and
• Non-GAAP earnings per share of $5.15 to $5.20.
For Q3, we expect non-GAAP operating margin of approximately 45.5 percent and a non-GAAP tax rate 
of approximately 18.5 percent.
As a result of us driving strong performance in the first half of the year, we are pleased to raise 
our targets for FY25 total revenue, Digital Media segment revenue and EPS, as well as reaffirm 
Digital Experience subscription and segment revenue and Digital Media ending ARR growth for 
the year. Additionally, we are on pace to surpass $250 million in AI-first direct ARR book of 
business exiting the year.
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For FY25, we are now targeting:
• Total Adobe revenue of $23.50 to $23.60 billion; 
• Digital Media segment revenue of $17.45 to $17.50 billion; 
• Digital Media ending ARR book of business growth of 11.0 percent year over year;
• Digital Experience segment revenue of $5.80 to $5.90 billion;
• Digital Experience subscription revenue of $5.375 to $5.425 billion;
• GAAP earnings per share of $16.30 to $16.50; and
• Non-GAAP earnings per share of $20.50 to $20.70.
Summary
In summary, Adobe’s Q2 performance and revised FY25 targets reflect excellent execution and the 
momentum we’re building across our portfolio in a dynamic macroeconomic environment. With a 
disciplined approach to investment and focus on driving customer innovation, we remain confident in 
our ability to deliver strong shareholder value.
Shantanu, back to you.
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SHANTANU NARAYEN 
Thanks, Dan. 
Our strong Q2 performance highlights our momentum and how we’re leveraging AI to drive exponential 
value in the creative economy. As a result of our strategy and execution, we're confident in our ability to 
deliver value to existing customers and attract new users. 
I’m incredibly proud of how our teams around the world continue to create the future, raise the bar and 
bring our purpose to life. Adobe continues to attract great talent and we’re excited to welcome new 
college graduates and interns to help us change the world through personalized digital experiences.
Thank you and we will now take questions. Operator.  
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    Adobe Q2 FY2025 Earnings Call: Results and Highlights

    • 1. Page 1 of 26 STEVE DAY Good afternoon and thank you for joining us. With me on the call today are Shantanu Narayen, Adobe’s Chair and CEO, David Wadhwani, President of Digital Media, Anil Chakravarthy, President of Digital Experience, and Dan Durn, Executive Vice President and CFO.
    • 2. Page 2 of 26 On this call, which is being recorded, we will discuss Adobe’s second quarter fiscal year 2025 financial results. You can find our press release, as well as PDFs of our prepared remarks and financial results, on Adobe’s Investor Relations website. The information discussed on this call, including our financial targets and product plans, is as of today, June 12, and contains forward-looking statements that involve risk, uncertainty and assumptions. Actual results may differ materially from those set forth in these statements. For more information on those risks, please review today's earnings release and Adobe's SEC filings. On this call we will discuss GAAP and non-GAAP financial measures. Our reported results include GAAP growth rates as well as constant currency rates. During this presentation, Adobe’s executives will refer to constant currency growth rates unless otherwise stated. Non-GAAP reconciliations are available in our earnings release and on Adobe’s Investor Relations website. I will now turn the call over to Shantanu.
    • 3. Page 3 of 26 SHANTANU NARAYEN Thanks, Steve. Good afternoon and thank you for joining us. Adobe delivered another strong quarter, achieving record revenue of $5.87 billion, representing 11 percent year-over-year growth. GAAP earnings per share for the quarter was $3.94, and non-GAAP earnings per share was $5.06, representing 13 percent year-over-year growth.
    • 4. Page 4 of 26 At our Investor Meeting in March, we outlined our growth strategy for the company centered on delivering transformative innovation for diverse customer audiences: business professionals, consumers, creators, creative professionals and marketing professionals. The creative opportunity is expanding across audiences with AI as an accelerant. It is opening the content floodgates, tapping into everyone’s imagination and massively expanding the number of creative assets being created, edited, integrated and delivered. There are billions of Business Professionals and Consumers in the world who want to be both creative and efficient to accomplish their objectives. They see AI and conversational interfaces as a more productive way to accelerate creative storytelling and to quickly synthesize information across multiple documents. They are looking for quick and easy tools that are available on every computing surface and an easy onramp that allows them to trial products and subscribe based on the value derived. As the need for creative expression continues to grow exponentially, creativity and productivity are merging. AI can make them more creative and productive in their business context. Adobe pioneered creative storytelling through groundbreaking applications like Photoshop and Illustrator and digital document sharing with the introduction of PDF and Acrobat. Our strategy is to bring productivity and creativity to life for billions of users across a variety of surfaces. Acrobat AI Assistant is redefining how people extract value from digital documents, unlocking new levels of productivity by cutting time to insights through conversational interfaces. Adobe Express is using AI to enable consumers to quickly design and publish engaging content through conversational AI in an easy to use, all-in-one application. Our unique value proposition is integrating these solutions to facilitate a
    • 5. Page 5 of 26 smoother creation to consumption process through mobile apps, web browsers and desktop offerings. Adobe’s monthly active users (MAU) across these categories now exceed over 700 million users. In the Creative and Marketing Professionals Group, Creative Professionals need best of breed applications that enable them to bring their ideas to life across media types including imaging, design, video, photography, illustration, animation, 3D and more. These offerings need to extend across all surfaces and facilitate seamless collaboration with multiple stakeholders. The next generation of creators are looking for powerful onramps through web and mobile platforms. Ideation through AI is an emerging category that will be made more powerful through support for multiple creative models. Adobe is delivering a comprehensive creative platform that extends from ideation through creation to mass production and delivery to address this content supply chain opportunity. At the heart of this creative AI revolution is Adobe Firefly, an onramp to creative expression that augments the power of Creative Cloud desktop applications. The Firefly App is a new destination for AIassisted content ideation, creation and production, with Adobe’s comprehensive family of commercially safe Firefly creative models and an expansive ecosystem of third-party models. Firefly empowers creative professionals to generate images, video, audio and vectors from a single place with unmatched creative control, iterate on their creations through Adobe’s creative apps and seamlessly deliver them into production. Our support for third-party models including from Google, OpenAI and Black Forest Labs gives creators the flexibility to choose the AI that works best for them—with Firefly upholding our standards for IP safety and transparency. We rolled out new Firefly offerings globally and will be delivering more innovation over the next few months. Paired with Creative Cloud Apps, the Firefly App empowers creative professionals with enhanced precision and performance—ready to support them whenever and wherever inspiration strikes. The Firefly App is attracting new users to the Adobe franchise with first-time subscribers growing 30 percent quarter over quarter. Our Digital Experience business was inspired by our vision to enable this creative output to be delivered at scale by enterprises as part of their digital marketing transformation. We have a unique advantage and opportunity to integrate creativity, marketing and AI to deliver Customer Experience Orchestration. Marketing Professionals need to create an unprecedented volume of compelling content and optimize it to deliver personalized digital experiences, across channels including mobile apps, email, websites, social media and advertising platforms. They are looking for agility and self-service, as well as integrated workflows with their creative teams and agencies. To achieve this, enterprises require custom,
    • 6. Page 6 of 26 commercially safe models and purpose-built agents tailored to address the inefficiencies of the content supply chain. Marketing practitioners, Chief Marketing Officers (CMO’s) and Chief Digital Officers (CDO’s), need solutions that enable them to acquire, engage and delight customers across a variety of channels and geographies. Adobe’s strategy is to deliver a comprehensive marketing technology platform leveraging AI to offer vertical solutions that integrate content, customer data and profiles across journeys in both B2B and B2C industries. Adobe GenStudio and Firefly Services are revolutionizing the content supply chain across enterprises, empowering marketers to activate personalized, on-brand content across millions of touchpoints. For marketing professionals, Adobe Experience Platform and Apps and purpose-built agents are redefining the future of customer connection by enabling real-time orchestration of content, data and journeys. Adobe’s differentiation lies in our best of breed, industry-leading applications across web content management, analytics, customer data platforms, commerce, journey orchestration and workflow management. We’re infusing AI in each of these solutions and combining creativity and marketing in GenStudio by bringing together creative ideation and production, workflow, asset management, content delivery and content analytics in a seamlessly integrated offering. While our AI-influenced ARR is already contributing billions of dollars, our AI book of business from AIfirst products such as Acrobat AI Assistant, Firefly App and Services and GenStudio for Performance Marketing is tracking ahead of the $250 million ending ARR target by the end of fiscal 2025. I’ll now turn it over to David and Anil to discuss the momentum in our businesses.
    • 7. Page 7 of 26 DAVID WADHWANI Thanks, Shantanu. Hello everyone. In Q2, Digital Media achieved revenue of $4.35 billion, which grew 12 percent year over year. We exited the quarter with $18.09 billion of Digital Media ARR, growing ending ARR 12.1 percent year over year.
    • 8. Page 8 of 26 DIGITAL MEDIA: BUSINESS PROFESSIONALS & CONSUMERS We continue to see strong performance across our Business Professionals and Consumers Group, where users are increasingly turning to Adobe for products that combine creativity and productivity. Virtually every business professional and consumer stands to benefit from AI assisted consumption, visually rich creation and natively integrated collaboration. Our investments in conversational experiences in Acrobat and generative AI models in Express allow users to combine the two products in novel ways that empower users to accelerate their time to insight and ability to create compelling presentations. Sales professionals can gather industry reports on a prospect, use AI Assistant to quickly identify effective sales conversations and automatically generate a pitch deck with Express. A social media marketer can ask AI Assistant for help identifying buying behaviors in market research documents and use that information to create better TikTok videos in Express. The combination of Acrobat and Express, can help anyone move from consumption to creation faster and with more impactful content than ever before. As a result, we're seeing steady growth across our family of Acrobat and Express products, with combined monthly active user (MAU) growth accelerating to over 25 percent year over year and crossing 700 million MAU, as Acrobat users increasingly rely on Acrobat AI Assistant to enhance content consumption and Express to create richer PDFs, customized presentations and animated designs. Due to increasing customer demand for creative functionality through Acrobat, we saw an approximately 3x quarter over quarter and approximately 11x year over year increase in the adoption of Express
    • 9. Page 9 of 26 capabilities within Acrobat. Subscription revenue for the Business Professionals and Consumers Group grew 15 percent year over year. We’re rapidly acquiring the next generation of business professionals and consumers across individuals, small and medium business and enterprises. With students, we’re driving over 75 percent year-overyear increase in students gaining access to Acrobat AI Assistant and/or Express Premium plans. These products are also seeing strong adoption by businesses with over 35,000 new businesses added in Q2. Express alone added around 8,000 new businesses this quarter—approximately 6x growth year over year—including companies such as Microsoft, ServiceNow, Workday, Intuit and top sports leagues like MLB, the NFL and Premier League. Other highlights include: • Acrobat PDF link sharing MAU grew over 20 percent year over year, helping to drive viral adoption; • Use of generative AI features continues to grow quickly with AI Assistant MAU in Acrobat and generative AI MAU in Express growing over 3x year over year; • Acrobat AI Assistant engagement continues to accelerate with the number of questions asked nearly doubling quarter over quarter; • The Express ecosystem continues to expand with partner add-on’s growing more than 25 percent quarter over quarter with new integrations from Google Ads, Vimeo and Bitly; and • Select key global customer wins include Cisco, County of Los Angeles, the Defense Information Systems Agency (DISA), Macys.com and Ulta Beauty.
    • 10. Page 10 of 26 DIGITAL MEDIA: CREATIVE & MARKETING PROFESSIONALS We’re also seeing the rising importance of creative content across Creative and Marketing Professionals. Demand for creative capabilities across mediums, including imaging, design, photography, video, illustration and 3D, is on the rise as individuals and businesses need visually compelling content to stand out in a crowded media landscape. Many individuals and organizations are turning to AI to develop high-quality content with more agility and efficiency. As a result, the Firefly App is becoming the Creative AI destination for Creative Cloud customers and new users alike to explore, ideate, create and collaborate with AI-first workflows across media types. The Firefly App empowers anyone—from seasoned professionals to first-time creators—to generate multiple media formats in a single product with unmatched creative control and iterate on their creations across Adobe’s creative apps. The Firefly App benefits from our own, commercially safe Firefly foundation models across imaging, video, audio, vector and design. Earlier this quarter, we launched the new Firefly Image Model 4 for life-like images and the Firefly Image Model 4 Ultra for impeccable detail in complex visuals. We also made the Firefly Video Model generally available for the first time, empowering creators to generate 4K footage from text prompts and images with unprecedented creative control and extend video clips in our tools like Premiere Pro. In addition to supporting our own Firefly Models, the Firefly App now supports a growing family of thirdparty models for creative ideation. Firefly offers the flexibility to explore the diverse aesthetic styles of Google’s Imagen and Veo models, OpenAI’s GPT-image model, and Black Forest Labs’ Flux image model,
    • 11. Page 11 of 26 with Runway, Ideogram, Fal.ai, Luma and Pika coming soon. With the release of the Firefly Boards public beta earlier this quarter, creators can now ideate and collaborate when generating content with Firefly and our third-party models. To monetize this incredible innovation, we have introduced a comprehensive set of offerings aimed at new and existing creators and creative professionals across all routes to market. The new Firefly App subscription plans are ideal for creators starting their creative journey and are now globally available. Creative Cloud Pro, which combines Creative Cloud All Apps and the Firefly App, represents the best value for content creation and is now available in North America. Creative Cloud Pro will be released in other geographies over the next few months. Other highlights include: • The launch of the new Firefly capabilities in February continues to drive excitement. Traffic to the Firefly App grew over 30 percent quarter over quarter and paid subscriptions nearly doubled in the same period; • Firefly continues to drive new user acquisition, with first-time Adobe subscribers growing more than 30 percent quarter over quarter; • We launched Photoshop mobile and released major updates to our flagship Creative Cloud Apps including Photoshop, Illustrator, Premiere Pro, After Effects and Substance at MAX London, garnering over 350 million video views across social media; • Excitement for and adoption of generative AI innovation, such as Generative Fill in Photoshop Generative Remove in Lightroom, Generative Expand in Illustrator, Generative Extend in Premiere Pro, video generation in the Firefly App and production workflows in Firefly Services, continues to accelerate with over 24 billion cumulative generations exiting Q2; and • Key customer wins include Cisco, County of San Diego, DEPT Holding, Fanatics, Infosys, Schwarz Global Sourcing and Wells Fargo. Creativity fuels the global economy and is the foundation of how marketers engage with their customers effectively across channels. As a result, we’re seeing high enterprise demand for and adoption of Firefly Services and Custom Models to automate and scale on-brand content production for marketing use cases.
    • 12. Page 12 of 26 Adobe is uniquely positioned to lead the way in applying AI to amplify creativity across the full continuum of content creation. We’re excited about the momentum we’re seeing in both flagship apps and new offerings across our Business Professionals and Consumers and Creative and Marketing Professionals Groups. Our growing base of monthly active users, accelerating use of generative AI, steady influx of new customers, inclusion of partner models and accelerating adoption of automation services drove a strong quarter with Digital Media revenue of $4.35 billion and we are pleased to raise our revenue target for the year. I’ll now turn it over to Anil to talk about how this creative innovation is amplifying our momentum with marketing professionals.
    • 13. Page 13 of 26 ANIL CHAKRAVARTHY Thanks, David. Hello everyone.     Experience Cloud had a strong Q2, achieving revenue of $1.46 billion for the quarter. Subscription revenue in the quarter was $1.33 billion, representing 11 percent year-over-year growth and making us the largest provider in our category.
    • 14. Page 14 of 26 DIGITAL EXPERIENCE: CREATIVE & MARKETING PROFESSIONALS Content creation is the fuel driving personalized experiences at scale. Adobe is the only company unifying the entire workflow from creation and production, workflow and planning, asset management, delivery and activation through to reporting and insights. Our Customer Experience Orchestration strategy enables enterprises to combine creativity, marketing and agentic AI to deliver personalized, conversational digital experiences in real-time at global scale. With Adobe GenStudio, we are amplifying the value of cutting-edge gen AI capabilities across the endto-end content supply chain. GenStudio optimizes the process of planning, creating, managing, activating and measuring content for marketing campaigns and personalized customer experiences. We launched GenStudio Foundation, a unified interface to bring together data from our full suite of content supply chain applications, providing visibility and actionable insights into campaign plans, projects and assets. GenStudio for Performance Marketing empowers teams to create their own on-brand content, supporting ad creation and activation for Google, LinkedIn, Meta, Microsoft, Snap and TikTok. We’re building on the momentum behind Firefly Services and Custom Models, addressing additional highly desired solutions including video reframe and support of third-party models for automation and cost efficiency. With The Coca-Cola Company, we co-developed a new AI-powered design intelligence system called Project Fizzion, built on Firefly Services and Custom Models. Project Fizzion is designed to scale creative output up to 10 times faster while tackling the common challenge of misinterpreting brand guidelines in AI-powered content.
    • 15. Page 15 of 26 Adobe Experience Platform and native applications are central to delivering unified, personalized customer experiences. With the introduction of AEP AI Assistant, we’ve extended the platform’s value by enabling teams across the business to interact with data through natural language—streamlining ingestion, insight generation, audience segmentation and experience delivery. Building on this momentum, we’re now expanding AEP with native AI agents that intelligently orchestrate customer journeys in real time. These innovations empower our customers to leverage their first-party customer data and deliver more relevant, high-impact advertising experiences rooted in direct customer relationships. The National Football League expanded our global partnership combining content, data and journeys to deliver a new level of AI-powered fan experiences. Adobe will enable all 32 clubs to scale personalized fan touchpoints across NFL channels through project management, audience and campaign development, creative production and performance optimization. At Adobe Summit in March, we introduced the Adobe AI platform with an agentic layer to scale customer experience orchestration. We unveiled 10 agents—purpose-built for creative, marketing, and technology teams—that leverage Adobe Experience Platform to act intelligently and in alignment with business goals. These agents coordinate across systems to accelerate the delivery of exceptional experiences. We recently launched a Product Support Agent to help enterprises anticipate, troubleshoot and resolve operational issues. Customers like Wegmans Food Markets and dentsu Merkle are already using it to streamline onboarding and feature deployment and drive faster resolutions and greater efficiency. Other highlights include:    • Strong demand for AEP and native apps, with Q2 subscription revenue growing over 40 percent year over year; • Momentum for GenStudio for Performance Marketing with growth of over 45 percent quarter over quarter; • Continued demand for Firefly Services and Custom Models as part of the GenStudio solution, resulting in 4x year-over-year ARR growth; • The release of AEM Sites Optimizer garnered tremendous interest from customers like Qualcomm eager to tap its agentic capabilities for valuable insights and recommendations to improve their website’s performance, usability and security;
    • 16. Page 16 of 26 • Industry analyst recognition including being named a Leader in the Forrester Wave for Collaborative Work Management for the third consecutive time, IDC Marketscape for Worldwide Connected TV Advertising Platforms and the Gartner Magic Quadrant for Content Marketing Platforms, with GenStudio solutions including Workfront, Adobe GenStudio for Performance Marketing, Creative Cloud, Firefly and Express; and • Key global customer wins including Aviva, Australia Post, Dyson, Fiserv, Infosys, Major League Baseball, Manulife, Navy Federal Credit Union, O'Reilly Auto Parts, Premier League, SAP, UBS, Ulta Beauty and Wyndham. We are executing on our expanded vision of Customer Experience Orchestration to empower enterprises to deliver personalization at scale in the era of AI. Enterprises are looking for a technology partner and platform to unify fragmented solutions and unlock greater efficiency and value. Leading enterprise players including AWS, Microsoft, SAP and ServiceNow have endorsed Adobe as their partner for customer experience orchestration. We’ve activated our global partner ecosystem—spanning top-tier technology and media companies, system integrators and leading agencies—to accelerate customer experience orchestration. Next week at the Cannes Lions Festival, we’ll unveil several exciting announcements that underscore the power of our category-defining solutions and partnerships. We look forward to engaging directly with customers and agency partners at the event. With unmatched scale and a clear innovation agenda, we are well positioned to continue our growth. I will now pass it to Dan.
    • 17. Page 17 of 26 DAN DURN Thanks, Anil. Today, I will start by summarizing Adobe’s performance in Q2 fiscal 2025, highlighting growth drivers across our businesses, and I’ll finish with financial targets. Q2 FY2025 Performance In Q2, Adobe achieved revenue of $5.87 billion, which represents 11 percent year-over-year growth as reported and in constant currency. GAAP diluted earnings per share in Q2 was $3.94 and non-GAAP diluted earnings per share was $5.06, representing 13 percent year-over-year growth.
    • 18. Page 18 of 26 Second quarter business and financial highlights included: • Digital Media revenue of $4.35 billion; • Digital Media ending ARR of $18.09 billion, growing 12.1 percent year over year; • Digital Experience revenue of $1.46 billion; • Cash flows from operations of $2.19 billion which is a record for Q2; and • Exiting the quarter, Remaining Performance Obligations (RPO) were $19.69 billion, growing 10 percent year over year, or 11 percent in constant currency and cRPO growing 10 percent as reported and in constant currency. Digital Media In our Digital Media segment, we achieved Q2 revenue of $4.35 billion, which represents 11 percent year-over-year growth, or 12 percent in constant currency. We exited the quarter with $18.09 billion of Digital Media ARR, growing our ending ARR book of business 12.1 percent year over year in constant currency. Within Digital Media, second quarter growth drivers for Business Professionals and Consumers included: • Greater than 25 percent year-over-year growth in monthly active users driven by PLG optimization of the combined Acrobat and Express freemium funnel;
    • 19. Page 19 of 26 • Strong acquisition, usage and monetization of our AI offerings, including Acrobat AI Assistant, Acrobat Premium and Express; • Accelerating adoption of Express creative functionality through Acrobat driving approximately 11X year-over-year growth of monthly active users due to increasing customer demand; • Record mobile app store performance for Acrobat and Express combined, growing ending ARR greater than 40 percent year over year; and • Strong adoption of Acrobat and Express by individuals, SMBs and enterprises across geographies. Within Digital Media, second quarter growth drivers for Creative and Marketing Professionals included: • Growth of Creative Cloud flagship offerings driven by CC All Apps, Photoshop and Lightroom, with particular strength in emerging markets driven by Latin America, India and Eastern Europe; • Growing traction of the newly launched Firefly App web subscription and Photoshop mobile offerings; • Significant usage of Firefly in our Creative Cloud and Firefly Apps with total generations crossing 24 billion exiting the quarter; and • Rapid acceleration of creative and marketing automation with Firefly Services integrated with GenStudio in the enterprise.
    • 20. Page 20 of 26 Digital Experience Turning to our Digital Experience segment, in Q2 we achieved revenue of $1.46 billion, which represents 10 percent year-over-year growth as reported and in constant currency. Digital Experience subscription revenue was $1.33 billion, growing 11 percent year over year as reported and in constant currency. Within Digital Experience, second quarter growth drivers for Marketing Professionals included: • Industry demand for Customer Experience Orchestration solutions requiring integrated offerings across content, data and journeys; • Driving higher value from AI-infused Prime and Ultimate tiered offerings with existing and new customers; • AEP and Apps subscription revenue growing greater than 40 percent year over year; • Strong adoption of GenStudio with greater than 25 percent year-over-year growth in ARR; and • Increasing customer value ensuring strong customer retention.
    • 21. Page 21 of 26 Adobe’s success is being driven by innovation in service of both “Business Professionals and Consumers” and “Creative and Marketing Professionals”. For the Business Professionals and Consumers Group, subscription revenue was $1.60 billion, which represents 15 percent year-over-year growth as reported and in constant currency. For the Creative and Marketing Professionals Group, subscription revenue was $4.02 billion, which represents 10 percent year-over-year growth, or 11 percent in constant currency. Additionally, historical subscription revenue for these customer groups is now available in the Adobe Investor Relations data sheet under ‘Supplementary Customer Group Data’ dating back to FY2023.
    • 22. Page 22 of 26 Income Statement and Balance Sheet Turning to the income statement and balance sheet, Adobe’s effective tax rate in Q2 was 19.5 percent on a GAAP basis and 18.5 percent on a non-GAAP basis. RPO exiting the quarter was $19.69 billion, growing 10 percent year over year, or 11 percent in constant currency and cRPO growing 10 percent year over year as reported and in constant currency. Our cash flows from operations in the quarter were a Q2 record of $2.19 billion, and ending cash and short-term investments exiting Q2 was $5.71 billion. In Q2, we entered into a share repurchase agreement totaling $3.50 billion, and we currently have $10.90 billion remaining of our $25 billion authorization granted in March 2024.
    • 23. Page 23 of 26 Targets Let me now turn to our financial targets, which assume current macroeconomic conditions. For Q3 FY25 we are targeting: • Total Adobe revenue of $5.875 to $5.925 billion; • Digital Media segment revenue of $4.37 to $4.40 billion; • Digital Experience segment revenue of $1.45 to $1.47 billion; • Digital Experience subscription revenue of $1.35 to $1.36 billion; • GAAP earnings per share of $4.00 to $4.05; and • Non-GAAP earnings per share of $5.15 to $5.20. For Q3, we expect non-GAAP operating margin of approximately 45.5 percent and a non-GAAP tax rate of approximately 18.5 percent. As a result of us driving strong performance in the first half of the year, we are pleased to raise our targets for FY25 total revenue, Digital Media segment revenue and EPS, as well as reaffirm Digital Experience subscription and segment revenue and Digital Media ending ARR growth for the year. Additionally, we are on pace to surpass $250 million in AI-first direct ARR book of business exiting the year.
    • 24. Page 24 of 26 For FY25, we are now targeting: • Total Adobe revenue of $23.50 to $23.60 billion; • Digital Media segment revenue of $17.45 to $17.50 billion; • Digital Media ending ARR book of business growth of 11.0 percent year over year; • Digital Experience segment revenue of $5.80 to $5.90 billion; • Digital Experience subscription revenue of $5.375 to $5.425 billion; • GAAP earnings per share of $16.30 to $16.50; and • Non-GAAP earnings per share of $20.50 to $20.70. Summary In summary, Adobe’s Q2 performance and revised FY25 targets reflect excellent execution and the momentum we’re building across our portfolio in a dynamic macroeconomic environment. With a disciplined approach to investment and focus on driving customer innovation, we remain confident in our ability to deliver strong shareholder value. Shantanu, back to you.
    • 25. Page 25 of 26 SHANTANU NARAYEN Thanks, Dan. Our strong Q2 performance highlights our momentum and how we’re leveraging AI to drive exponential value in the creative economy. As a result of our strategy and execution, we're confident in our ability to deliver value to existing customers and attract new users. I’m incredibly proud of how our teams around the world continue to create the future, raise the bar and bring our purpose to life. Adobe continues to attract great talent and we’re excited to welcome new college graduates and interns to help us change the world through personalized digital experiences. Thank you and we will now take questions. Operator.  
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