ANEJ

A

A T

Product Designer and Illustrator

ASHIT

Education

MA in Psychology,

(2021-2023)

Indira Gandhi National Open University

B.Com

(2018-2021)

Shaheed Bhagat Singh College, University of Delhi

Graphic Designing,

(2019-2020)

Caba Innovative

Key Positions

President,

Commerce Association

Led and managed a student body of over 1200 across six departments, fostering a sense of community.

Joint Secretary,

The Placement Cell

Successfully secured participation from 30 + companies, expanding recruitment opportunities.

Sk i ll s and T oo l s

• User R esearc
• Information Architectur
• W ireframe
• Prototypin
• Persona Creatio
• Card sortin
• J ourney M apping
• Testin
• R esponsive Design
• Storyboardin
• Design Syste
• User F lo w
• U X Audit
• U X W ritin
• Design Thin k in
• V isual Design

TOOL S

• D esi g n : F igma, Adobe Suit
• C o ll a b o r ation : Slac k , M ir
• P r oducti v ity : M icrosoft Office, Notio
• P r o j ect M ana g e m ent : Trello, J ira

H o bb ies

• R eading Self H elp Boo k
• Arts & Craf
• Photography
• Content Creation

AT W or k s.com

tane j a.ashita @ gmail.com

+

91 80 76 8 5 0 4 3 7

Lin k edIn

Be Behance

M edium

Instagram

W o rk E xp e r ience

F reelance Prod u ct Designer & I ll u strator

• F in T ec h I nno v ation : Designed & prototyped UIs for a Y Combinator-pitched F inTech product
• D esi g n S yste m Cr eation : Built a comprehensive design system for the E mber, ensuring consistent and scalable UI development
• UX R esea r c h & U se r E xp e r ience (UX) C o p y w r itin g: Conducted user research and analysis to refine U X copy w riting, to reduce bounce rate
• UX A udit & B r and O p ti m i z ation : Performed a U X audit & implemented improvements, leading to measurable conversion rate gains
• As an illustrator, created graphics and custo m i z a bl e i ll ust r ations, bringing visual concepts to life.

Senior Acco u nt Ex ec u ti v e, Socio w ash

( J uly 2022J une 2023)

• 360° M a rk etin g L eade r s h i p: Led & executed integrated mar k eting campaigns for TinderU, H ero Cycles, Primeboo k & more driving brand gro w th & client retention
• Developed a co mpr e h ensi v e G TM st r ate g y that resulted in a successful mar k et build-up and a 1 5 % increase in discovery
• E xecuted social media ca mp ai g ns as p e r r e q ui r e m ents, resulting in 2 5 % increase in brand satisfaction rate
• S t r ate g i z ed and secu r ed the social media management mandate for Anytime F itness, demonstrating client ac q uisition expertise.

A u dit Analyst, K P M G India

( J une 2021 to November 2021)

• Assessed the effectiveness of internal control procedures at Pine Labs, ensuring ad h e r ence to r e g u l ato r y standa r ds
• Analy z ed financial data, procedures, and reports to identify potential ris k s and ensure accu r ate docu m entation.

I nte r ns h i p s

Prod u ct Designer, W oovl y

(2023)

Graphic Designer, Bloody Donut s

(2021)

Designer , India Against Covid(IAC )

(2021)

P r o j ects

• F rom scratch -W oo vl y ' s Cr eato r L andin g Pa g e -Case Stud
• Ed -tec h pl at f o rm for color vision deficient students -Case Stud
• C a r ee r C ounse ll in g & R ec r uit m ent -Brand Page for M apOut -Case Stud
• W oo vl y R e v a mp -Des k top & M obile -M edium Lin
• UX R esea r c h -Organi z ational Psychology Bac k ed -Chec k H er
• R ashmirathi -M ahabharata C once p t A r t -Part 1 & Part
• W e b site r e v a mp for Shar k Tan k featured @ alittleextra -Chec k H ere

(Present)