Ashita Taneja_Resume.pdf

Ashita Taneja_Resume.pdf

• 1. ASHITA TANEJA Product Designer and Illustrator Education MA in Psychology, (2021-2023) Indira Gandhi National Open University B.Com (2018-2021) Shaheed Bhagat Singh College, University of Delhi Graphic Designing, (2019-2020) Caba Innovative Key Positions President, Commerce Association Led and managed a student body of over 1200 across six departments, fostering a sense of community. Joint Secretary, The Placement Cell Successfully secured participation from 30+ companies, expanding recruitment opportunities. Skills and Tools Q User Researc5 Q Information ArchitecturF Q WireframeO Q Prototypin. Q Persona Creatio@ Q Card sortin. Q Journey MappingC Q Testin. Q Responsive DesignC Q Storyboardin. Q Design Syste4 Q User GlowO Q UX AuditO Q UX Writin. Q Design Thinkin. Q Visual Design TOOLS ˆ Design: Gigma, Adobe SuitF ˆ Collaboration: Slack, Miru ˆ Productivity: Microsoft Office, Notio@ ˆ Project Management: Trello, Jira Hobbies Q Reading Self Help BookO Q Arts & Craf˜ Q PhotographyC Q Content Creation ATWorks.com taneja.ashita@gmail.com +91 8076850437 LinkedIn Be Behance Medium Instagram Work Experience Freelance Product Designer & Illustrator (Present) ˆ FinTech Innovation: Designed & prototyped UIs for a Y Combinator-pitched GinTech product, ˆ Design System Creation: Built a comprehensive design system for the Ember, ensuring consistent and scalable UI development, ˆ UX Research & User Experience (UX) Copywriting: Conducted user research and analysis to refine UX copywriting, to reduce bounce rate, ˆ UX Audit & Brand Optimization: Performed a UX audit & implemented improvements, leading to measurable conversion rate gains, ˆ As an illustrator, created graphics and customizable illustrations, bringing visual concepts to life. Senior Account Executive, Sociowash (July 2022-June 2023) ˆ 360° Marketing Leadership: Led & executed integrated marketing campaigns for TinderU, Hero Cycles, Primebook & more driving brand growth & client retention, ˆ Developed a comprehensive GTM strategy that resulted in a successful market build-up and a 15% increase in discovery, ˆ Executed social media campaigns as per requirements, resulting in 25% increase in brand satisfaction rate, ˆ Strategized and secured the social media management mandate for Anytime Gitness, demonstrating client acquisition expertise. Audit Analyst, KPMG India (June 2021 to November 2021) Q Assessed the effectiveness of internal control procedures at Pine Labs, ensuring adherence to regulatory standards, Q Analyzed financial data, procedures, and reports to identify potential risks and ensure accurate documentation. Internships Product Designer, Woovly (2023) Graphic Designer, Bloody Donuts (2021) Designer, India Against Covid(IAC) (2021) Projects Q Grom scratch Woovly s Creator Landing Page Case Stud Q Ed tech platform for color vision deficient students Case Stud Q Career Counselling & Recruitment Brand Page for MapOut Case Stud Q Woovly Revamp Desktop & Mobile Medium Lin¾ Q UX Research Organizational Psychology Backed Check HerF Q Rashmirathi Mahabharata Concept Art Part 1 & Part ‰ Q Website revamp for Shark Tank featured @alittleextra Check Here