Cultural Survival Earth Catalyst Case Study

    Cultural Survival Earth Catalyst Case Study

    M
    @marshallk
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    6 months ago 758

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    Cultural Survival
Case Study: Network Mapping to
Inform Strategy for Cultural
Survival
Website: https://www.culturalsurvival.org/
Location: Cambridge, MA
Industry: Non-Profit Organization
Function: Indigenous-led NGO that advocates for
Indigenous Peoples' rights and supports Indigenous
communities’ self-determination, cultures, and
political resilience
    1/4
    CHALLENGE
Cultural Survival, a global
Indigenous-led NGO founded in
1972, faced lagging social media
growth, a key form of public
visibility, compared to their peer
organizations, despite significant
overall expansion as an
organization.
They were about to hire a new team
member who would be responsible
for their social media strategy.
As part of their preparation, they
asked me to map the network of
relevant organizations and share
my strategic observations and
recommendations.
    2/4
    SOLUTION
1. Quantitative Analysis: My team and I compiled and visualized current and
historical metrics across platforms.
2. Qualitative Assessment: I conducted a comprehensive brand audit using a
canvas framework.
3. Competitive Analysis: I examined peer organizations' content strategies
and publicly available staffing information.
4. Stakeholder Insights: I interviewed engaged community members and
analyzed online discourse about the organization.
5. Correlation Study: I identified links between content strategies,
engagement, and growth rates.
Key findings were synthesized into an actionable report with strategic
recommendations.
OUTCOMES
• Significant growth in online visibility: 191% increase in
page/profile impressions (3.4M to 9.9M)
• 8X increase in professional followers online: 800% increase in
LinkedIn following
• Doubled the height of peak engagements: 125% growth in
Instagram top post engagement
This project showcased the power of comprehensive digital ecosystem
analysis in supporting organizational growth. By leveraging both quantitative
and qualitative methods, we provided Cultural Survival with a data-driven
    3/4
    strategy to enhance their digital activities, ultimately supporting their mission
of advocating for Indigenous Peoples' rights globally.
Keys to success:
1. Careful quantitative analysis
2. Well-informed qualitative assessment
3. Open minded competitive analysis
4. Actionable reporting with specific recommendations
5. Cross-platform analysis & strategy
Cultural Survival’s Feedback
"The report was exactly what we were hoping for and has
proven very helpful in our hiring and strategy."
- Agnes Portalewska, Senior Communications Manager
    4/4

    Cultural Survival Earth Catalyst Case Study

    • 1. Cultural Survival Case Study: Network Mapping to Inform Strategy for Cultural Survival Website: https://www.culturalsurvival.org/ Location: Cambridge, MA Industry: Non-Profit Organization Function: Indigenous-led NGO that advocates for Indigenous Peoples' rights and supports Indigenous communities’ self-determination, cultures, and political resilience
    • 2. CHALLENGE Cultural Survival, a global Indigenous-led NGO founded in 1972, faced lagging social media growth, a key form of public visibility, compared to their peer organizations, despite significant overall expansion as an organization. They were about to hire a new team member who would be responsible for their social media strategy. As part of their preparation, they asked me to map the network of relevant organizations and share my strategic observations and recommendations.
    • 3. SOLUTION 1. Quantitative Analysis: My team and I compiled and visualized current and historical metrics across platforms. 2. Qualitative Assessment: I conducted a comprehensive brand audit using a canvas framework. 3. Competitive Analysis: I examined peer organizations' content strategies and publicly available staffing information. 4. Stakeholder Insights: I interviewed engaged community members and analyzed online discourse about the organization. 5. Correlation Study: I identified links between content strategies, engagement, and growth rates. Key findings were synthesized into an actionable report with strategic recommendations. OUTCOMES • Significant growth in online visibility: 191% increase in page/profile impressions (3.4M to 9.9M) • 8X increase in professional followers online: 800% increase in LinkedIn following • Doubled the height of peak engagements: 125% growth in Instagram top post engagement This project showcased the power of comprehensive digital ecosystem analysis in supporting organizational growth. By leveraging both quantitative and qualitative methods, we provided Cultural Survival with a data-driven
    • 4. strategy to enhance their digital activities, ultimately supporting their mission of advocating for Indigenous Peoples' rights globally. Keys to success: 1. Careful quantitative analysis 2. Well-informed qualitative assessment 3. Open minded competitive analysis 4. Actionable reporting with specific recommendations 5. Cross-platform analysis & strategy Cultural Survival’s Feedback "The report was exactly what we were hoping for and has proven very helpful in our hiring and strategy." - Agnes Portalewska, Senior Communications Manager


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