goSporto Pitch Deck

goSporto Pitch Deck

• 1. We’re getting more people to play sports, more often www.gosporto.com

• 2. MARKET Recreational sports market is ready to take off More people will play sports owing to positive trends driving participation $3.5 bn.A Estimated total capacity value from approx. 3000 sports venues located in top 6 cities 10 mn.B Estimated total users in age group 6-60 years, interested in sports, located in top 10 cities 1 mn.C Estimated users who have played organized sports in the target group $4 bn.E Sports equipment & merchandise market in India, growing 17% CAGR $15 bn.F Fitness & wellness market in India, growing at 30% CAGR RELATED MARKETS

• 3. A lot of people who want to play sports miss out. We aim to fix that by making it really simple & enjoyable for anyone to play sports. VISION Playing sports should be really easy Strong latent need for sports, but bottlenecks prevent high participation 75% 70% 76% 65% 60% 62% 0% 25% 50% 75% 100% USA EU Singapore China Asia Pacific India Interested in sports* Participate in sports* * Interest figures estimated from Facebook Ads interest segmentation; participation figures taken from national surveys G

• 4. PROBLEM Multiple barriers stop people from playing regularly Tough to find places, people & options that suit time & skill constraints FULFILLMENT NETWORK ENGAGEMENT - Where do I play, how can I book it easily? - What do I play, anything that matches my skill/time constraints? - How do I find people easily to play with? - Will they be of a similar skill level? - How do I stay motivated to keep playing? - Any way I can share my achievements & track my improvement?

• 5. SOLUTION - FULFILLMENT Discover & book venues & activities easily A supply side platform that allows service providers to configure pricing & availability Mobile first website; allows users to discover & book sports venues & activities easily A supply side platform that allows service providers to configure pricing & availability FOR USERS FOR VENUE OWNERS

• 6. SOLUTION - NETWORK Connect with players & teams ₋ Users can discover, join & create games ₋ Users can discover other users and invite or challenge them ₋ The venues for these activities can be booked directly through the web-app

• 7. SOLUTION - ENGAGEMENT Stay engaged, keep playing regularly Users can views scores & stats and track & share their achievements The platform captures activity data via multiple sources: ₋ Users update results themselves ₋ Activity organizers capture scores, media & upload them ₋ Data capture via wearable devices

• 8. EVOLUTION goSporto draws from our SportsWave experience We inherit deep understanding of the market; sizable, loyal user base INR 10 mn. Annual revenue in FY 2014-15 40,000+ Users; around INR 100 user acquisition cost SportsWave: Key numbers & insights (2011-15) 42% Repeat users (played 3 or more times) INR 15,000 Customer life time value (CLTV) INR 2.5 mn. Avg. annual revenue from a sports venue 150 Monthly active users at a venue to reach that revenue mark

• 9. COMPETITIVE LANDSCAPE FULFILLMENT Listing & booking of sports facilities & activities NETWORK Finding & communicating with players, teams, opponents CONTENT Scores, stats, player profiles SOCIAL PLATFORM Achievement gamification, ladder, challenges goSporto Only platform that combines all the aspects only for running & fitness

• 10. BUSINESS MODEL USERS BRANDS SERVICE PROVIDERS We generate revenue across the ecosystem Want to connect, share & compete 3 Want to book venues & activities 1 Want to manage better; increase reach2 Want brand updates, better deals 4 Want fan connect & qualified leads 5 Venue owners Event organizers Coaches & trainers 1. Transaction or subscription revenue 2. AMC or margin for platform / SaaS 3. Premium data services 4. Margin on sales through platform 5. Sponsorship/ad revenue On venue sponsorships 5

• 11. REVENUE DRIVERS Multiple revenue streams unlocked stage wise SHORT TERM: Marketplace model, 10% transaction cut from service providers MEDIUM TERM: White label & SaaS products; affiliate sales once we reach a critical mass of users LONG TERM: Biggest community of sports enthusiasts; drive sports commerce & premium subscription ₋ Target approx. 350 sports venues in one metro city, at 50% utilization ₋ Total revenue potential of INR 6 crore from a Tier 1 city ₋ Potential to reach 40 crore ARR in 3 years ₋ Institutional sales to townships, corporates, educational institutes and tournament organizers for using SaaS / White labeled products for venue / league management ₋ Users added via multiple channels; at 1 lakh users drive affiliate sales for sports products ₋ Potential to reach 10 crore ARR in 3 years ₋ Sports advertising market in India is ~ INR 5,000 crore and USD 1 trillion worldwide ₋ At 1 million users, sports brands & franchises find value in engaged, qualified network to reach out to their customers ₋ Premium features for users, similar to running/cycling apps will also generate revenue

• 12. TRACTION The early traction at goSporto is encouraging In 6 months - 41 venues on board; monthly transaction volume of 6 lakhs 41 venues in Delhi NCR across 12 diverse sports including golf & shooting 7,000 users including a repeat ratio of 60% 6 lakhs Monthly transaction volume 9 crore ( $ 1.5 mn) current on-boarded slots monthly inventory value

• 13. GO TO MARKET Phase wise plan across segments & regions Existing SportsWave clientele of 40,000+ users Website with discovery, booking & payment People who already play organized sports Website & mobile app with additional data & social features Anyone who plays or has intent to play sports Website, mobile app with additional wearable device integration Active grounds & sports complexes with existing payper-play options Sports event organizers Unutilized capacity of schools/colleges & clubs which have sports infrastructure Tie-ups with government for stadia & with builders for sports infrastructure inside townships Delhi NCR All metro cities in India India: Tier 2 cities Global: metro areas Leveraging SportsWave user base Digital & content marketing Institutional Sales Partnerships with event/activity organizers, schools/colleges & townships Tie-ups with major sports brands & franchises Target clients & offering Target Region Sales & Channels Traction Build Scale Target service providers

• 14. TARGET & ROADMAP We aim to scale up rapidly; build global product 0.6 8 85 400 0 0.5 6 100 0 0 5 500 0 100 200 300 400 500 600 6 Months 1 year 2 year 3 years Transactional White Label Network Sports Facilities Total Registered Users Annual Revenue Run Rate (million INR) 100 500 3,000 25,000 5k 50k 500 k 10 mn Cities 1 2 6 50 India Metros Global Launch Revenue Drivers Total Monthly Visits 30k 300k 3 mn 60 mn

• 15. COMPARABLES Companies with allied & adjacent focus areas SOCIAL SPORTS & ACTIVITY MANAGEMENT SOCIAL ENGAGEMENT (RUNNING & FITNESS) DATA & CONTENT MANAGEMENT OFFLINE – SPORTS MEETS RECREATION $ 2.7 mn funding from 500 startups & FB executives mitoo.co playpass.com $ 0.5 mn seed funding from Wamda capital $ 10 mn funding from Tembusu Partners (SGP) Acquired by Fox Sports – Australia crichq.com foxsportspulse.com runtastic.com strava.com smaaash.in Acquired by Adidas for $ 240 mn Total $ 34.6 mn raised, Series D by Sequoia Capital Sports + Entertainment hubs in India. Funded by Star India and Sachin RT. Total 7 astro-turfs for indoor football & cricket in Mumbai

• 16. DEVELOPMENT PLAN We plan to use the funds to get every sports enthusiast across the world on goSporto Build a great team Reach out to more users Set up operations across cities Hire across product, technology, design Strengthen supply side on the platform; oversee activities & deliver content Run campaigns, organize offline events, drive institutional sales, sales & marketing hiring 40% allocation 40% allocation 20% allocation

• 17. EXECUTIVE TEAM Right mix to take amateur sports to the next level Passionate about sports & technology – combined experience 20+ years in startups NIKHIL JHA CEO & Co-Founder IIT Bombay | EY VIVEK KUMAR COO & Co-Founder Slum Soccer Foundation NAVEEN GUPTA Former Global Head of FX & Rates at Standard Chartered ARVIND IYENGAR CEO Sportz Interactive | ex KKR , Henry Ford scholar at Stanford GSB (2011); IIT Bombay FOUNDERS INVESTORS & MENTORS SUMIT POKHRIYAL Product / Tech Head & Cofounder NSIT; ISB | Unicommerce

• 18. SOURCES A. Number of venues estimated from Just Dial, Google Maps & other listing data. Inventory value based on data from actual sports venues as experienced at SportsWave B. Data based on total households above middle class in the top 10 cities. Interest in sports ratio (22%) based on analysis of 7 lakh resume database from Monster.com C. Same analysis source as 2, with ratio being 2% for organized sports D. Figure of 15,000 per user from past experience at SportsWave E. http://forbesindia.com/blog/business-strategy/decathalon-sets-off-with-100-fdi-in-sports-retail/ F. https://www.pwc.in/en_IN/in/assets/pdfs/publications-2011/wellness-report-15-sept.pdf G. Sports Surveys: Singapore | Hong Kong | Canada | China | South Africa | Australia| England | India (page 28)

• 19. Get in touch Nikhil Jha | nikhil@gosporto.com Vivek Kumar | vivek@gosporto.com Sumit Pokhriyal | sumit@gosporto.com