Introduction to Venture Capital

Introduction to Venture Capital

@koladiya
@koladiya
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1 month ago 332

This presentation provides an introduction to venture capital, outlining its history, key players, and economics. It explores how venture capitalists fund startups, the benefits they bring, and the expectations for founders. Best practices for pitching to VCs are detailed, along with practical strategies to increase chances of securing investment.

Introduction to Venture Capital

@koladiya1 month ago

Introduction to Venture Capital

EE 203 Stanford University

March 6th, 2007

Will Price Hummer Winblad Venture Partners

                                                  Introduction

                                                  • · Will Price, Principal
                                                  • - Harvard College, AB
                                                  • - Northwestern University, MBA
                                                  • - Investment banking, product mgt, startup CEO
                                                  • - wprice@humwin.com
                                                  • - http://willprice.blogspot.com
                                                  • · Hummer Winblad Venture Partners
                                                  • - $1bn AUM early-stage software firm

                                                                                                  What Is Venture Capital?

                                                                                                  · Venture capitalists:

                                                                                                  • -Raise pools of capital from institutional and individual investors
                                                                                                  • -Finance new and rapidly growing companies;
                                                                                                  • -Purchase preferred equity securities and take board positions ;
                                                                                                  • -Add value to the company through active participation;
                                                                                                  • -Take higher risks with the expectation of higher rewards;
                                                                                                  • - Have a long-term orientation
                                                                                                  • -Make $$$ by via M&A or IPO liquidity events

                                                                                                                                                  A Long History!

                                                                                                                                                  capital"

                                                                                                                                                  36 November 1, 2004

                                                                                                                                                                                                  Impact on Economy

                                                                                                                                                                                                  • · Infrastructure
                                                                                                                                                                                                  • - Intel, Cisco, 3Com, Juniper, Apple, EMC, Sun, Wind River
                                                                                                                                                                                                  • · Software
                                                                                                                                                                                                  • - ORCL, MSFT, SEBL, EA, Lotus, Kana, Omniture, Sybase
                                                                                                                                                                                                  • · Internet
                                                                                                                                                                                                  • - GOOG, YHOO, Ebay, AOL, Skype, Netscape, AMZN, Youtube…
                                                                                                                                                                                                  • · Healthcare
                                                                                                                                                                                                  • - Genentech, Amgen, Alza, Affymetrix
                                                                                                                                                                                                  • · Services
                                                                                                                                                                                                  • - Fedex, Staples
                                                                                                                                                                                                  • · VCs partner with entrepreneurs to build the companies of tomorrow

                                                                                                                                                                                                                                                  Snapshot

                                                                                                                                                                                                                                                  • · 2006 US Deal Stats
                                                                                                                                                                                                                                                  • - $25.8bn invested
                                                                                                                                                                                                                                                  • - 2,454 deals
                                                                                                                                                                                                                                                  • - $10.5m per deal
                                                                                                                                                                                                                                                  • · By Sector
                                                                                                                                                                                                                                                  • - 57% IT
                                                                                                                                                                                                                                                  • - 26% HC
                                                                                                                                                                                                                                                  • · By Geography
                                                                                                                                                                                                                                                  • - Bay Area 33%
                                                                                                                                                                                                                                                  • - CA 47%
                                                                                                                                                                                                                                                  • - New England 11%
                                                                                                                                                                                                                                                  • · Players
                                                                                                                                                                                                                                                  • - 600 Active Firms
                                                                                                                                                                                                                                                  • - 8,000 professionals
                                                                                                                                                                                                                                                  • · Huge Growth in Asset Class (LP commitments)
                                                                                                                                                                                                                                                  • - 1980 $2.1 bn
                                                                                                                                                                                                                                                  • - 1990 $3.4 bn
                                                                                                                                                                                                                                                  • - 1999 $106 bn
                                                                                                                                                                                                                                                  • - 2005 ~$20 bn
                                                                                                                                                                                                                                                  • · Internationalization Ongoing
                                                                                                                                                                                                                                                  • - India, China, EU, Israel

                                                                                                                                                                                                                                                                                                  Private Equity Returns Over 20-Year Horizon

                                                                                                                                                                                                                                                                                                  (by investor type; as of 3/31/05)

                                                                                                                                                                                                                                                                                                  The 20 year early stage risk premium is 9.4% versus S&P 500

                                                                                                                                                                                                                                                                                                                                                  Economics of VC Firm

                                                                                                                                                                                                                                                                                                                                                  · Management Fees (typically 2-2.5% of AUM)

                                                                                                                                                                                                                                                                                                                                                  • - Charge a management fee to cover the costs of managing the committed capital.

                                                                                                                                                                                                                                                                                                                                                  · Carried Interest (typically 20-25%)

                                                                                                                                                                                                                                                                                                                                                  • - "Carried interest" is the term used to denote the profit split of proceeds to the general partner.

                                                                                                                                                                                                                                                                                                                                                  · Example $100m fund

                                                                                                                                                                                                                                                                                                                                                  • - 4x return and 2 and 20%
                                                                                                                                                                                                                                                                                                                                                  • - $2m per year in management fee
                                                                                                                                                                                                                                                                                                                                                  • - (($100m x 4) - $100m) * 20% = $60m in carried interest

                                                                                                                                                                                                                                                                                                                                                                                                  Flavors of VCs

                                                                                                                                                                                                                                                                                                                                                                                                  · VC's segment in a number of ways

                                                                                                                                                                                                                                                                                                                                                                                                  • - Sector
                                                                                                                                                                                                                                                                                                                                                                                                  • · Healthcare versus IT versus clean energy
                                                                                                                                                                                                                                                                                                                                                                                                  • - Size
                                                                                                                                                                                                                                                                                                                                                                                                  • · Small fund (<$100M) to large fund (>$1B+)
                                                                                                                                                                                                                                                                                                                                                                                                  • - Geography
                                                                                                                                                                                                                                                                                                                                                                                                  • · US, EU, India, Israel
                                                                                                                                                                                                                                                                                                                                                                                                  • - Stage
                                                                                                                                                                                                                                                                                                                                                                                                  • · Seed/early - two guys and an idea/demo
                                                                                                                                                                                                                                                                                                                                                                                                  • · Mid-Stage - initial revenue traction
                                                                                                                                                                                                                                                                                                                                                                                                  • · Late-Stage - near breakeven expansion/mezzanine capital

                                                                                                                                                                                                                                                                                                                                                                                                                                                  Structure of Firm

                                                                                                                                                                                                                                                                                                                                                                                                                                                  · General Partners

                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - 6-8 active deals at a time
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Principals/Associate
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Drive deal flow, deal process, and portfolio company development
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Finance, Marketing, and HR Staff
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Decision Making
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Typically unanimous
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Individual partners champion deals to group
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Deal team diligences prospect and builds investment case
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Partnership acts as a check and balance to ensure careful decision making

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  What do VC's want

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · This depends on stage - let's focus on early stage since that is what we do.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Team
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Domain expertise with core technical strength and knowledge of given market opportunity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · History of collaboration and success
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · A willingness to allow VC's to help build the team
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Emerging and fast growing market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Bad markets make for bad companies
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Business model
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · How will you make money, how will you sell
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Defensible technology/IP that can be protected to form competitive barriers over time

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  What Should Founders Expect: Reduce Prob. of Failure

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Codified best practices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • -FP&A/budgeting, KPI, templates, back office infra
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Acceleration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • -Shorten cycle time for hiring, partnering, selling, PR, capital raising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Objectivity and Insight
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • -Sanity check, check and balance

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Suggested Playbook

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Be committed….
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Hire a great Valley lawyer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Figure out what stage and sector you are
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Identify 4-5 firms that focus on this stage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Identify which partner you think is most relevant
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Get an introduction to that partner
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Prepare a 1-2 page overview to send him/her
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Prepare a 10-15 slide presentation to give in a 30-45 minute timeframe if they ask you to present
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Only goal of the first meeting is to get a second meeting.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Your Pitch: 10 Slides

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · What we do
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Who we are
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · How we plan to make money
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · What we are asking for (how much money)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Demo
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Secret Sauce/Technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Market Analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Competitive Assessment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Go to Market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Business Model/Financials/Targeted

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  The audience most know in first minute what you do or they will tune out

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Milestones

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Pat your head and rub your tummy…Hard to Do!

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Pat your head
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • -Spec out 1.0 and focus on a customer need
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • -Narrow the focus to broaden the appeal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Rub your tummy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • -Paint a picture and product roadmap that is a company not a feature

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  What to Expect

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · 12-16 week process
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - First meeting to close
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - 1 st mtg  diligence  partner meeting  TS negotiation  close
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Prepare Investor Package
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Presentation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Financial Plan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Personal references
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Customer references
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Market references
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Cap Table
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Market research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Product documentation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Competitive Analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Investors will seek:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - 20-50% of the company
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Valuation function of targeted raise, ownership, and stage,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Preferred Equity securities, with key terms:
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · BoD seat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Liquidation Preference
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Anti-dilution Protection
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Participation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Pro Rata rights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Protective Provisions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Vesting terms for founders and employees

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  What to Consider

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Is the idea sufficiently baked?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Optimal time is 6 months of iteration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Pick your co-founders very carefully
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Test fit with VC
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Personality, values, knowledge of market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Optimize for best deal not best price
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Consider the downstream effects of the financing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - High-post moneys can by Pyrrhic victories if company misfires
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Angel financing can be a mixed blessing - be careful

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Approaching VC's

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Investing is a people business, and getting a meeting is all about 'who you know'
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Best way to approach a VC is some form of introduction
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - If you don't know a VC, find someone who knows you who does and get them to introduce you
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Entrepreneur, professor, attorney…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Sending a plan to info@vcfirmname.com is a waste of time

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Tips

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Don't take rejection personally, the odds are against you.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Every VC is 'interested' - force them to do work to test their level of interest.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Don't waste time trying to change the mind of someone who says 'no'.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Don't shop to multiple partners in a firm if the first rejects you.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Don't ignore the junior partners - they can really help.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · There are lots of VC firms, focus on a firm that has some connection to you.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Resources

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · http:// feeds.feedburner.com/venturecapital
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · www.feld.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · www.askavc.com
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · http://www.venturebeat.com

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Partners

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · First Fund Exclusively for Software Investing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Founded September 1989
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - 8 investment professionals
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Fund V: $420M (raised 2001)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · All Stages, focus on early stage including seed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Usually Part of First Round of Venture Funding
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Usually Lead or Co-Lead

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Hummer Winblad Highlights

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · 104 investments in 17 years
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · 51 liquidity events in 17 years
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - 17 IPOs, 34 acquisitions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - 10 were 10X or more returns
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · 4 liquidity events in 2006
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - Acquisitions: Marketwire, Akimbi, Employease
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - IPO: Omniture (OMTR) $670M Market cap (1/3/07)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Currently - 30 active boards

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Q&A

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  History

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · General Georges Doroit is considered to be the father of venture capital industry.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · In 1946 he founded American Research and Development (ARD) Corporation, whose biggest success was Digital Equipment Corporation.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - When Digital Equipment went public in 1968 it provided ARD with 101% IRR.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • - ARD's US$70,000 investment in Digital Corporation in 1959 had a market value of US$37mn in 1968. 528x!!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · The first Bay Area venture-backed startup is generally considered to be Fairchild Semiconductor , funded in 1959 by Venrock Associates (Rockefeller)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · The 1979 Employee Retirement Income Security Act (ERISA) allowed pension funds to invest in private equity for the first time

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Overview

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Institutional investor will allocate ~ 2% to 3% of their institutional portfolio to alternative assets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • -such as private equity or venture capital
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · 50% of VC capital comes from institutional public and private pension funds
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · 50% comes from endowments, foundations, insurance companies, banks, individuals
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · Venture firms come in various sizes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • -From small seed specialist firms of only a few million dollars under management…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • -To firms with over a billion dollars in invested capital around the world
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • -Specialization is a function of market size!!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • · The common denominator in that the venture capitalist is
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • -Wants to make $$$$$$$$$$$$ for their LPs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • -Has an active and vested interest in guiding and growing the companies they invest in

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Venture Funds

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Growth of Active Firms

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  *Source: Venture Source

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Investment Level Surpasses 2005

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Deal Flow and Equity into Venture-Backed Companies

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  )

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  B

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  $

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  (

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  d

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  e

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  t

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  s

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  e

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  v

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  I

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  t

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  n

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  u

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  o

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  m

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  A

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  IT Leads Deal Allocation Deal Flow Allocation by Industry Sector

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Bay Area Draws Most Investment Dollars

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Regional Investment in the United States 4Q'06

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Source: Dow Jones VentureOne/Ernst &Young

Introduction to Venture Capital
EE 203
Stanford University
March 6th, 2007
Will Price
Hummer W…
1/30
Introduction
• Will Price, Principal 
– Harvard College, AB
– Northwestern University, MBA
– In…
2/30
What Is Venture Capital?
• Venture capitalists:
– Raise pools of capital from institutional and 
…
3/30
A Long History!
4/30
Impact on Economy
• Infrastructure
– Intel, Cisco, 3Com, 
Juniper, Apple, EMC, 
Sun, Wind River…
5/30
Snapshot
• 2006 US Deal Stats
– $25.8bn invested
– 2,454 deals
– $10.5m per deal
• By Sector
…
6/30
Private Equity Returns Over 20-Year Horizon
(by investor type; as of 3/31/05)
The 20 year early s…
7/30
Economics of VC Firm
• Management Fees (typically 2-2.5% of AUM)
– Charge a management fee to cov…
8/30
Flavors of VCs
• VC’s segment in a number of ways
– Sector 
• Healthcare versus IT versus clean …
9/30
Structure of Firm
• General Partners
– 6-8 active deals at a 
time
• Principals/Associate
– Dr…
10/30
What do VC’s want
• This depends on stage – let’s focus on early stage 
since that is what we do.…
11/30
What Should Founders Expect: Reduce Prob. of Failure
• Codified best practices
– FP&A/budgeting, …
12/30
Suggested Playbook
• Be committed….
• Hire a great Valley lawyer
• Figure out what stage and sec…
13/30
• What we do
• Who we are
• How we plan to make money
• What we are asking for (how much money)
…
14/30
Pat your head and rub your tummy…Hard to Do!
• Pat your head 
–Spec out 1.0 and focus on a 
cust…
15/30
What to Expect
• 12-16 week process
– First meeting to close
– 1st mtg  diligence 
partner me…
16/30
What to Consider
• Is the idea sufficiently baked?
– Optimal time is 6 months of iteration
• Pic…
17/30
Approaching VC’s
• Investing is a people business, and 
getting a meeting is all about “who 
you…
18/30
Tips
• Don’t take rejection personally, the odds 
are against you.
• Every VC is “interested” – …
19/30
Resources
• http://
feeds.feedburner.com/venturecapital
• www.feld.com
• www.askavc.com
• http…
20/30
Hummer Winblad Venture Partners
• First Fund Exclusively for Software 
Investing
– Founded Septe…
21/30
Hummer Winblad Highlights
• 104 investments in 17 years
• 51 liquidity events in 17 years
– 17 I…
22/30
Q&A
23/30
History
• General Georges Doroit is considered to be the father of 
venture capital industry. 
•…
24/30
Overview
• Institutional investor will allocate ~ 2% to 3% of their 
institutional portfolio to a…
25/30
2 .1 1.5 1.8
3 .9 3 .2 4 3 .8 4 .5 4 .7 5 .1 3 .4 2 .1
5 .3 4 .1
7 .8
10 .2
18 .1
3 0 .6
5 8…
26/30
Growth of Active Firms
# of Active VC Firms
0
200
400
600
800
1000
199219931994199519961997…
27/30
Amount Invested ($B)
Number of Deals
Investment Level Surpasses 2005 
Deal Flow and Equity into …
28/30
0%
20%
40%
60%
80%
100%
4Q03 2Q04 4Q04 2Q05 4Q05 2Q06 4Q06
Other
Business,
Consumer,
Reta…
29/30
Bay Area Draws Most Investment Dollars
Regional Investment in the United States 4Q’06
Source: Dow…
30/30


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