Product Management in Early Stage Startups

Product Management in Early Stage Startups

@amitranjan
@amitranjan
35 Followers
1 month ago 369

Product Management in Early Stage Startups

@amitranjan1 month ago

Product Thinking & 
Management in Early Stage 
Tech Startups
Amit Ranjan
1/40
Presentation Flow
❖ Need for Product Thinking / Management 
❖ What is Product Management?
❖ How …
2/40
Sobering Startup Truth No 1
3/40
4/40
Uncertainty / Patterns / Insights Clarity / Focus
Research Concept / Prototype Design
The Product…
5/40
Knowing What to Build ?
THE HOLY GRAIL OF STARTUP SUCCESS
Prototype 
Design
MVP
Product 
Scop…
6/40
Knowing 
“What, When, Why, How, Where, Who” 
to build is the role of Product Management…..
7/40
Product Management is the function that manages the 
product life cycle through activities like pl…
8/40
Product Management
Vision
Design
Execution
Product Management owns the Vision, 
Design and Exe…
9/40
Vision
❖ Align org goals with market conditions & user needs
❖ “Get” the pulse of the product 
D…
10/40
Product Management
Vision
Design
Execution
What is Product Thinking?
“Product Thinking is a us…
11/40
“A great product manager has the brain of an 
engineer, the heart of a designer, and the 
speech …
12/40
“The best Product Managers become 
 CEOs of their products...”
13/40
Product Mgmt varies along Startup LifeCycle
“Product Mgmt is required at all stages, but it’s 
st…
14/40
Product Management v/s Startup Lifecycle
Discovery
Validation
Growth
Idea/Team Fit Product Mark…
15/40
10 Lessons in Managing Products 
in Early Stage Startups
16/40
Startup - From First Principles
Create → Repeat → Scale
“A startup is a temporary organization 
…
17/40
2
Minimum Viable Product
Build
Learn Measure
Pivots Experiments
Metrics
MVP is an early versi…
18/40
19/40
Rationale for MVP: Startups ≠ Perfect
“If you are not embarrassed by the first 
version of your p…
20/40
21/40
3
Product Market Fit (PMF) 
PMF is the degree to which a product 
satisfies a strong market dema…
22/40
How do you know you have PMF? 
*illustrative examples
Consumer PMF looks like*
❖ Organic growth …
23/40
- Rahul Vohra @SuperHuman
24/40
4
Startup Funnel Metrics 
Revenue
Referral
Activation
Retention
Acquisition How users find yo…
25/40
Simplified Funnel Metrics 
Stripped down version of Funnel Metrics
❖ Acquisition
❖ Retention 
❖…
26/40
SlideShare – Team Division along Funnel Metrics
Team 
Distro
Team 
Engage
Team 
Biz
User Jou…
27/40
Early Stage Team Hiring & Composition 
5
Product
Engineering
Design
“Product 
Engineers”
Bac…
28/40
Team Structure Morphs along Startup Cycle
“Product 
Engineers”
Backend 
Devs Testers
Designers…
29/40
7
❖ A Product Requirements Document (PRD) is the “running 
blueprint” of the product. 
❖ PRD bui…
30/40
Who Why What How
Product Management Engineering
PRD: From Product Mgmt to Development
Market Seg…
31/40
3 Point Thumb Rule for Product Prioritization
Product Features (prioritizing for a product)
❖ Met…
32/40
Prioritizing (Iterative) Product Feedback 
❖One person's opinion (OPO) / Highest paid 
 person’s …
33/40
Focus on core, Outsource non-core complexity 
9
❖ Cloud: AWS, Azure
❖ Hosting: Digital Ocean, So…
34/40
Consumer (B2C) SAAS (B2B)
Building for End Users End Users / Buyers
Key Focus User’s emotional ne…
35/40
And last but not least….
36/40
The Art of Managing - Failure, Risk, Ambiguity
Failure Risk Taking Ambiguity
MVP, Lean, Agile are…
37/40
https://twitter.com/amitranjan
https://twitter.com/amitranjan
http://in.linkedin.com/in/amitranja…
38/40
References
❖ http://steveblank.com/2010/01/25/whats-a-startup-first-principles/
❖ http://www.paul…
39/40
References : Product Thinking
40/40


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