Product Management in Early Stage Startups
Product Management in Early Stage Startups
Product Management in Early Stage Startups
@amitranjan2 months ago
Product Thinking & Management in Early Stage Tech Startups
Amit Ranjan
- â Need for Product Thinking / Management
- â What is Product Management?
- â How Product Mgmt varies with Startup LifeCycle
- â Managing Products in Early Stage Startups
- - 10 Lessons
- â Align org goals with market conditions & user needs
- â 'Get' the pulse of the product
- â Give shape to the product: feature mix, user experience
- â Work with engineering, quality, marketing to deliver
- 'A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomatâ¦'
- 'A startup is a temporary organization searching for a repeatable & scalable business model -Steve Blank'
Presentation Flow
Sobering Startup Truth No 1
of startups
The 10 main reasons startups fail why
Sobering Startup Truth No. 2
The Product Squiggle ('The Drunken Walk')
Knowing What to Build ?
THE HOLY GRAIL OF STARTUP SUCCESS
Knowing 'What, When, Why, How, Where, Who' to build is the role of Product Managementâ¦..
Product Management is the function that manages the product life cycle through activities like planning, forecasting, production, marketing.
Product Management owns the Vision, Design and Execution of the Product
Vision
Design
Execution
What is Product Thinking?
'Product Thinking is a user -first look at the problem being solved and its solution'
â
Users / Target Audience
â
Vision / Strategy
Goals / Features
'The best Product Managers become CEOs of their products...'
Product Mgmt varies along Startup LifeCycle
'Product Mgmt is required at all stages, but it's structure varies from informal (early stage) to formal (late stage). Initial PM role (early stage) may be handled by founders or enggs, while later (late stage) thoroughbred PMs take over'
Product Management v/s Startup Lifecycle
10 Lessons in Managing Products in Early Stage Startups
Startup - From First Principles
Create â Repeat â Scale
Minimum Viable Product
MVP is an early version of the product that gives maximum learning about customers with least effort.
