Skechers: Investor Overview for 2025

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Key Insights

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2. Positioned for GROWTH Investor Presentation 1. 2. 3. 4. 5. Global Brand Product-Driven Integrated Marketing Strategy World-Class Infrastructure Financial Strength All financial metrics in this presentation are as of fiscal year end 2024, unless otherwise noted.

3. Global Brand …with Global Reach P O S I T I O N E D F O R G R O W T H International Sales 62% Countries 180+ Skechers Stores Worldwide (as of 2/6/25) 5,300 + USA 3 RD largest footwear company in the world COLOMBIA BELGIUM INDONESIA Markets with E-Comm Platforms 30+ S. KOREA INDIA CANADA

4. Product-Driven Style, Comfort, Innovation, and Quality at a Reasonable Price 2 Leader in Comfort Technology Innovation is paramount to our development, with comfort technology features infused across categories. 1 Diverse Product Line 3 Globally-Influenced Design International brand exposure and partnerships create regionspecific responsiveness to consumer trends. P O S I T I O N E D F O R G R O W T H Uniquely positioned to serve consumers across genders, ages, and activities. This includes technical performance products for basketball, soccer, golf, cricket, running, pickleball and walking. John Deere's green and yellow color scheme, the leaping deer symbol, and John Deere are some of the trademarks of Deere & Company.

5. Integrated Marketing Strategy P O S I T I O N E D F O R G R O W T H Digital Engagement Using our Skechers trends, comfort technologies, ambassadorships and partners to connect with millions and grow our following and engagement on every social media channel Traditional Media Global and region-specific TV campaigns, outdoor advertising, mall kiosks, print ads, and radio Visual Merchandising Showcasing our brand in stores with dynamic windows and eyecatching displays that reinforce our campaigns, educate consumers and drive sales Ambassadors Collaborators, influencers, and key opinion leaders inspire and create purchase intent UNSEEN, UNTOLD, UNSOLD Compelling marketing campaigns drive awareness, create purchase intent, and engage consumers Ambassadors Athletes, collaborators, influencers, and key opinion leaders inspire and create purchase intent

6. EMILY PEDERSEN P O S I T I O N E D F O R G R O W T H AMBASSADORS Collaborative partnerships across lifestyle, fashion, and sports categories enhance brand awareness and drive consumer demand HOW IE MANDEL SNOOP DOGG MARTHA STEW ART MYLEENE KLASS RICKEA JACKSON Integrated Marketing Strategy JOEL EMBIID YASTIKA BHATIA MATT FITZPATRICK MOHAMMED KUDUS HARRY KANE KENTO KAKU JULIUS RANDLE

7. INDIA EUROPE USA World-Class Infrastructure CHINA JAPAN Sourcing Strength Long-standing manufacturing and production relationships Diverse sourcing network Sophisticated Distribution 13 distribution centers worldwide Highly automated solutions Environmentally conscious design 297M Units sold in 2024 + P O S I T I O N E D F O R G R O W T H

8. $3.49 $4.16 9.8% $8.00B 51.9% 53.2% 10.1% $8.97B Financial Strength … Growth P O S I T I O N E D F O R G R O W T H Change 2023 2024 Sales $969M 2023 2024 Gross Margin 120 bps 2023 2024 Operating Margin 30 bps 2023 2024 Diluted EPS $0.67

9. Financial Strength … Diversified P O S I T I O N E D F O R G R O W T H International DTC 25% Domestic Wholesale 20% International Wholesale 37% Domestic DTC 18% 62% International 38% Domestic Channel Sales YoY Sales Growth 2024 WHOLESALE DTC International DTC 26% Domestic Wholesale 21% International Wholesale 36% Domestic DTC 17% 62% International 38% Domestic Regional Sales AMER 2023 2024 21% EMEA 7% APAC YoY Sales Growth 2024 2023 2024 13% 11% Broadly balanced between DTC and Wholesale segments 3.95B 4.37B 1.83B 2.22B 2.22B 2.38B $8.00M $8.97M Note: Americas (AMER), Europe, Middle East & Africa (EMEA), Asia Pacific (APAC)

10. Financial Strength … Liquidity P O S I T I O N E D F O R G R O W T H Balance Sheet $1.4B Debt-to-Equity Ratio 9.6% Share Repurchase Program Effective July 25, 2024 ~10% of market capitalization $1.0B Free Cash Flow $271M Cash and Investments Note: Free Cash Flow is derived from net cash from operations less capital expenditures.

11. Capital Allocation Priorities P O S I T I O N E D F O R G R O W T H Our primary objective is to maintain a top-tier balance sheet to ensure strategic and operational flexibility, while maximizing shareholder value 1 Reinvest in the Business Enhance operational capabilities to support growth 2 High-Return Investments Expand into new and existing product categories and markets 3 Direct Returns to Shareholders Primarily through share repurchases

12. $1.01 BILLION $8.00 BILLION $2.01 BILLION $1.01 BILLION Established in Manhattan Beach, CA First Retail Store Opens USA Distribution Center Opens (Now 2.6M ft2) China Distribution Center Opens (Now 1.6M ft2) 100th Retail Store Opens Breaks Ground on Design Center European Distribution Center Opens (Now 2.2M ft2) 5,000th Retail Store Opens Establishes China JV 1000th Retail Store Opens Initial Public Offering on NYSE $3.16 BILLION $5.24 BILLION YEAR 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 $4.18 BILLION $8.97 BILLION 24 S A L E S I N B I L L I O N S P O S I T I O N E D F O R G R O W T H $8 $2 $3 $6 $5 $1 $4 $7 $6.31 BILLION Skechers is a Growth Company FY25 Guidance Midpoint: $9.75 Billion (as of 2/6/25) $9