SlideShare

Present yourself!

Share your presentations with the world...

SlideShare is the worldÕs largest presentation sharing community

A marketplace of ideas:

•  Individuals & organizations upload presentations to market themselves, connect with others , and generate leads for their businesses.
•  Anyone can find presentations on topics that interest them. They can tag , download, or embed presentations into their own websites.

Business and Technology are the dominant content


•  Consumer slideshows (photos, humor, inspirational) bring in a wider audience.

We have bootstrapped ourselves to initial traction


•  After a holiday season slowdown, we have resumed traffic growth at our earlier pace



The team

Founders

Rashmi Sinha (CEO)

Focus: Interface Design & Community Marketing Ð ÒI know when a pixel changes on SlideShare!Ó

Jonathan Boutelle (head geek)

Focus: Scaling SlideShare Ð ÒWeÕre building a cluster that can handle 10 times our current trafficÓ

Amit Ranjan (runs New Delhi office)

Focus: Product Management & Community Ð ÒWe iterate every week to drive the metrics we care aboutÓ

Advisors & Angel Investors

Ariel Poler, Dave McClure, Hal Varian, Ross Mayfield, Guy Kawasaki, Yee Lee




500% growth in 2007


Small changes in site => big changes in metrics


SlideShare is an engaging site

 People are active on SlideShare

•  Return visitors stay for 7.5 mins (Ave. visit length is 4 mins)
•  12,000 downloads & 17,000 searches per day
•  Slideshows have been tagged 80,000 times. Ave. 4 tags per slideshows

 They add SlideShare to their own sites

•  There are a total of ~500,000 SlideShare embeds across the web
•  27,000 views from embeds per day.

People use SlideShare to market connect & learn

Market

They add tags so that people can find it. They embed and promote it on their blogs. They email it to friends & colleagues

Connect

They add other members as contacts.

They message others on the system.

They share full screen while talking on phone.

Find

Search for specific topics. Use for research. Just browse slideshows. Waste time.



In PaulineÕs case, when slideshare featured her ÒMarketing with AuthorityÓ presentation on their home page, her traffic shot up with 879 views [as of this moment] and she landed a new joint venture partner connection. Barbara Rozgonyi Ò Ó

Within a week of uploading to SlideShare.net IÕve had almost 1500 views and a whole bunch of emails from folk around the world. I have been: -contacted by CEOÕs and IT managers to say they loved the slides, and now really get Enterprise 2.0. -contacted by numerous people from many countries just to say hi or to ask if they can use the slides. Scott Gavin Ò Ó

Ò Nowadays I use SlideShare as a starting point for all my research. I prefer it to wikipedia since slideshows are quick, and easy to digest. Anon user by email Ò Ó

Presentations are a unique media

•  Dominant format for business communication. Sales & marketing pitches always in PowerPoint.
•  Millions of presentations created everyday.
•  Slides suit short attention span of web consumers.
•  Different consumption pattern than documents. People watch slideshows, read documents.
•  Search-friendly (due to slideshow transcript).
•  Great for embedding (same form factor as video)

We lead the presentation sharing category

Professional


•  SlideShare is biggest in professional social widgets
•  Creation sites (Google Docs, SlideRocket, ThinkFreeDocs) marked with a .
•  Strong community is built around shared interest (e.g., Flickr). SlideShare is focused and has become default place to share presentations



SlideShare means business in 2008



and after that...

•  SlideShare on mobile phones: Launch a mobile version focused on business users
•  Slideshow ad units (businesses pay to promote slideshows near relevant popular content)

Marketing through events, search engines, and widgets

•  Events are viral
•  Partnering with ITConversations to provide slideshows + podcasts for conferences
•  Partner with other tech conferences: FOWA, WebDirections.
•  Discussing use of SlideShare for OReilly conferences
•  Search engine: provide steady traffic
•  Search engines & social sites like StumbleUpon a major source of traffic
•  Converting visitors to members is current focus
•  Tuning site recently increased new registered users from ~500 / day to ~2000 / day
•  Widgets on social networks bring new users
•  Wordpress.com partnership
•  Facebook app
•  500,000 unique embeds web-wide

Simple SlideMeetings

•  People already use SlideShare + Skype for free meetings
•  Online meetings are a billion dollar market
•  Dominated by large players Ð Webex, Adobe, Microsoft, GoToMeeting
•  Revenue growth at 20% per year, usage growth at 80% per year

 Advantages

•  10X improvement in meeting startup time
•  No plugin / software install
•  Free (ad-supported) => disruptive
•  Premium version: $9.99 versus 49.99 for GoToMeeting / WebEx)

Lead generation is a natural fit for SlideShare

 How it will work

•  Restrict download of files / audio / full-screen functionality
•  Ask viewer to share contact information
•  Uploader can view contact information
•  Pricing model
•  Leads are valuable: often priced at $30 or more per lead *
•  Provide lead-collecting functionality for a flat fee
•  Charge on a per-lead basis for leads generated when we market a slideshow

Revenue Model Assumptions

•  CPM / CPC ads
•  2X visitors for Years 1-3, 1.5X for Years 4-5
•  3X impressions for Years 1-3, 2X for Years 4-5
•  CPM average 3$ for 2008, rises to $4 by 2009
•  Lead gen
•  Lead gen starts in Q3 08 (500 in 2008)
•  Lead gen services triples every year
•  Lead gen services cost $100/year
•  .1% of our visitors can be converted into leads
•  Leads cost 5$
•  Meetings
•  Meeting starts in Q3 08: 1000 in 2008
•  Meetings triples every year
•  Meeting services cost $100/year2X visitors for Years 1-3, 1.5X for Years 4-5


There is significant revenue potential from multiple sources




Thanks!