SlideShare: Present Yourself!

1. 1 SlideShare Present yourself! Share your presentations with the world...

2. 2 SlideShare is the world’s largest presentation sharing community A marketplace of ideas:  Individuals & organizations upload presentations to market themselves, connect with others, and generate leads for their businesses.  Anyone can find presentations on topics that interest them. They can tag, download, or embed presentations into their own websites.

3. 3 Business and Technology are the dominant content  Consumer slideshows (photos, humor, inspirational) bring in a wider audience. Popular Presentations Other, 7% Science & Nature, 5% Inspirational & Spiritual, 7% Business & Management, 19% Photos 12% Humor 8% Tech & Internet, 22% Education & Elearning, 18%

4. 4 We have bootstrapped ourselves to initial traction People Count from Compete (for SlideShare & competitors) Rank from Alexa  After a holiday season slowdown, we have resumed traffic growth at our earlier pace

5. 5 The team Founders Rashmi Sinha (CEO) Focus: Interface Design & Community Marketing – “I know when a pixel changes on SlideShare!” Jonathan Boutelle (head geek) Focus: Scaling SlideShare – “We’re building a cluster that can handle 10 times our current traffic” Amit Ranjan (runs New Delhi office) Focus: Product Management & Community – “We iterate every week to drive the metrics we care about” Advisors & Angel Investors Ariel Poler, Dave McClure, Hal Varian, Ross Mayfield, Guy Kawasaki, Yee Lee

6. 6 500% growth in 2007 Monthly growth in slideshows (total ~193k) 76,310 93,308 118,356 167,956 31,680 18,29424,241 42,288 53,821 64,476 145,983 193,005 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 200000 Feb Mar Apr May June July Aug Sep Oct Nov Dec Jan Monthly growth in registered users (total ~171k) 20,452 25,571 33,006 41,341 50,454 59,865 71,476 85,967 106,828 134,368 171,336 122,946 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 Feb Mar Apr May June July Aug Sep Oct Nov Dec Jan Unique visitors month (in millions) 0.55 0.95 1.20 2.18 2.21 2.05 2.46 3.50 3.06 4.21 4.14 3.13 0 1 2 3 4 Feb Mar Apr May June July Aug Sep Oct Nov Dec Jan *went from 500 per day to 2000 per day in last week of Jan No of unique embeds across the web 87,827 151,024 228,083 316,997 396,791 484,738 0 100,000 200,000 300,000 400,000 500,000 *from server logs Aug Sep Oct Nov Dec Jan

7. 7 Small changes in site => big changes in metrics

8. 8 SlideShare is an engaging site  People are active on SlideShare  Return visitors stay for 7.5 mins (Ave. visit length is 4 mins)  12,000 downloads & 17,000 searches per day  Slideshows have been tagged 80,000 times. Ave. 4 tags per slideshows  They add SlideShare to their own sites  There are a total of ~500,000 SlideShare embeds across the web  27,000 views from embeds per day.

9. 9 People use SlideShare to market connect & learn “ In Pauline’s case, when slideshare featured her “Marketing with Authority” presentation on their home page, her traffic shot up with 879 views [as of this moment] and she landed a new joint venture partner connection. Barbara Rozgonyi “ ” Market They add tags so that people can find it. They embed and promote it on their blogs. They email it to friends & colleagues Within a week of uploading to SlideShare.net I’ve had almost 1500 views and a whole bunch of emails from folk around the world. I have been: -contacted by CEO’s and IT managers to say they loved the slides, and now really get Enterprise 2.0. -contacted by numerous people from many countries just to say hi or to ask if they can use the slides. Scott Gavin Connect They add other members as contacts. They message others on the system. They share full screen while talking on phone. Nowadays I use SlideShare as a starting point for all my research. I prefer it to wikipedia since slideshows are quick, and easy to digest. Anon user by email Find Search for specific topics. Use for research. Just browse slideshows. Waste time. “ “ ” ”

10. 10 Presentations are a unique media  Dominant format for business communication. Sales & marketing pitches always in PowerPoint.  Millions of presentations created everyday.  Slides suit short attention span of web consumers.  Different consumption pattern than documents. People watch slideshows, read documents.  Search-friendly (due to slideshow transcript).  Great for embedding (same form factor as video)

11. 11 We lead the presentation sharing category  SlideShare is biggest in professional social widgets  Creation sites (Google Docs, SlideRocket, ThinkFreeDocs) marked with a .  Strong community is built around shared interest (e.g., Flickr). SlideShare is focused and has become default place to share presentations Consumer Professional Document format SlideShare AuthorStream RockYou Slide SlideRocket Scribd DocStoc Google Docs MyPlick Edocr ThinkFreeDocs ZohoShow Slideshow / BuzzShare Widget format SlideAware

12. 12 SlideShare means business in 2008 and after that...  SlideShare on mobile phones: Launch a mobile version focused on business users  Slideshow ad units (businesses pay to promote slideshows near relevant popular content) SlideShare launch Slide Meetings Oct 06 Private sharing Nov 07 Social networking features Mar 07 Slides + Events Lead Generation Audio Aug 07 Events gdc07 share conference archive generate leads through webinars, whitepapers control other’s slides

13. 13 Marketing through events, search engines, and widgets  Events are viral  Partnering with ITConversations to provide slideshows + podcasts for conferences  Partner with other tech conferences: FOWA, WebDirections.  Discussing use of SlideShare for OReilly conferences  Search engine: provide steady traffic  Search engines & social sites like StumbleUpon a major source of traffic  Converting visitors to members is current focus  Tuning site recently increased new registered users from ~500 / day to ~2000 / day  Widgets on social networks bring new users  Wordpress.com partnership  Facebook app  500,000 unique embeds web-wide

14. 14 Simple SlideMeetings  People already use SlideShare + Skype for free meetings  Online meetings are a billion dollar market  Dominated by large players – Webex, Adobe, Microsoft, GoToMeeting  Revenue growth at 20% per year, usage growth at 80% per year  Advantages  10X improvement in meeting startup time  No plugin / software install  Free (ad-supported) => disruptive  Premium version: $9.99 versus 49.99 for GoToMeeting / WebEx) Make it a meeting! Slide Meetings: a disruptive innovation

15. 15 Lead generation is a natural fit for SlideShare  How it will work  Restrict download of files / audio / full-screen functionality  Ask viewer to share contact information  Uploader can view contact information  Pricing model  Leads are valuable: often priced at $30 or more per lead *  Provide lead-collecting functionality for a flat fee  Charge on a per-lead basis for leads generated when we market a slideshow * Lead pricing varies depending on industry and how much information is shared.

16. 16 Revenue Model Assumptions  CPM / CPC ads  2X visitors for Years 1-3, 1.5X for Years 4-5  3X impressions for Years 1-3, 2X for Years 4-5  CPM average 3$ for 2008, rises to $4 by 2009  Lead gen  Lead gen starts in Q3 08 (500 in 2008)  Lead gen services triples every year  Lead gen services cost $100/year  .1% of our visitors can be converted into leads  Leads cost 5$  Meetings  Meeting starts in Q3 08: 1000 in 2008  Meetings triples every year  Meeting services cost $100/year2X visitors for Years 1-3, 1.5X for Years 4-5

17. 17 There is significant revenue potential from multiple sources 2007 2008 2009 2010 2011 2012 Unique Visitors 14,000,000 28,000,000 56,000,000 112,000,000 168,000,000 252,000,000 Ad Impressions 35,000,000 105,000,000 315,000,000 945,000,000 1,890,000,000 3,780,000,000 Advertising Revenues $ 72,000 $ 315,000 $ 1,260,000 $ 3,780,000 $ 7,560,000 $ 15,120,000 Lead Gen Customers - 500 3,000 9,000 27,000 81,000 Lead Gen Service Revenues $ 50,000 $ 300,000 $ 900,000 $ 2,700,000 $ 8,100,000 Leads Sold - 560,000 1,120,000 1,680,000 2,520,000 Lead Sales Revenues $ 2,800,000 $ 5,600,000 $ 8,400,000 $ 12,600,000 Meeting Customers - 1,000 6,000 18,000 54,000 162,000 Meeting Revenues $ 100,000 $ 600,000 $ 1,800,000 $ 5,400,000 $ 16,200,000 Total $ 72,000 $ 465,000 $ 4,960,000 $ 12,080,000 $ 24,060,000 $ 52,020,000