SlideShare: Present Yourself!

    SlideShare: Present Yourself!

    J
    @jonatjaunt
    1 Follower
    4 months ago 200
    1
SlideShare
Present yourself!
    1/24
    2
Share your presentations with 
the world!
A marketplace for ideas, creativity, & pitches:
⧫ Individuals & businesses upload 
presentations to market themselves and 
connect with others
⧫ Anyone can find presentations on any topic
that interests them. They tag, download,
and embed presentations into blogs.
⧫ We provide distribution for your persuasive 
multimedia
    2/24
    3
SlideShare changes the way 
people present themselves
1. You find people
The old way The SlideShare way
2. You present or 
pitch to them (live 
or with Webex)
3. Follow-up with 
interested attendees
1. People find your 
slides (search, social, 
viral)
2. Make contact with 
interested viewers.
    3/24
    4
Why invest in SlideShare
⧫ Largest PPT digital content network in the 
world
❖ 4.6 M unique visitors in Feb - 11% monthly growth 
⧫ Leverages existing content from consumers & 
businesses (PowerPoint, PDF, etc.) 
⧫ New advertising unit for the Web (Adwords 
like auction model for business presentations)
⧫ Bootstrapped
    4/24
    5
Market size
⧫ # 1 method of business communication
❖ (30 million new presentations created everyday*)
⧫ Online meetings are a big market
❖ Most meetings are for sharing PPT
❖ Revenue is at $1 billion, growing at 20% per year 
❖ Webex acquired for $3.2 billion
⧫ Online lead generation is a billion dollar industry 
and growing 70% per year
⧫ SlideShare lies at the intersection of these two 
industries
*Numbers from Microsoft
    5/24
    6
The SlideShare team
Core team
Rashmi Sinha (Co-founder, CEO)
Focus: Product vision, Evangelism & Marketing – “I know when a pixel changes on SlideShare!”
Jonathan Boutelle (Co-founder, Head geek)
Focus: Scaling SlideShare – “We’re building a cluster that can handle 10 times our current traffic”
Amit Ranjan (Co-founder, runs New Delhi office)
Focus: Product Management & Community – “We iterate weekly to drive the metrics we care about”
Kapil Mohan (Tech Lead)
Focus: Web development – “Every millisecond of page load time counts”
Advisors & Angel Investors
Yee Lee, Ariel Poler, Mark Cuban, Dave McClure, Hal Varian, 
Ross Mayfield, and Guy Kawasaki
    6/24
    7
Demo
⧫ Put picture
    7/24
    8
“I love ”
⧫ Brand is friendly, 
helpful, casual
⧫ Simple and easy to 
use
⧫ Mix of consumer and 
business
❖ Business friendly but not 
stuffy
Google search results for "I love ..."
330
0
0
50
100
150
200
250
300
350
SlideShare DocStoc
    8/24
    9
SlideShare is an engaging site 
with a wide variety of content
⧫ People are active on 
SlideShare
❖ Return visitors stay for 7.5 
mins (Ave visit = 4.15 mins)
❖ Slides per visit: ~19
❖ Slideshows per visit: ~3
❖ 17,000 downloads & 40,000 
searches per day
⧫ Member demographics
❖ 66% male, 38% US
❖ Professions: Consultants, 
Students, Designers, 
Managers, CEOs
Popular Presentations
Education & 
Elearning, 
18%
Tech, 22%
Humor
8%
Photos 
12%
Business, 
19%
Inspirational & 
Spiritual, 7%
Science & 
Nature, 5%
Other, 7%
    9/24
    10
User and content acquisition 
growing fast 
70% monthly growth 16% monthly growth
Monthly growth in registered users (total ~300k)
133,956
291,860
206,632
27,768
97,028
105,440
84,989
36,081
45,175
54,567
65,586
74,248
0
50,000
100,000
150,000
200,000
250,000
300,000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Monthly growth in slideshows (total ~255k)
52,775
31,680
41,813
62,804
74,432
90,755
187,766
255,341
218,141
113,221
140,615 162,195
0
50,000
100,000
150,000
200,000
250,000
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
    10/24
    11
4.6 million monthly visitors, 11% 
monthly growth
Unique visitors month (in millions)
1.97
2.17
2.44
4.21
4.55
4.14
3.06 3.50
3.13
2.46
1.20
2.18 2.21 2.05
2.80
2.47
1.93
0.0
1.0
2.0
3.0
4.0
Apr May June July Aug Sep Oct Nov Dec Jan Feb
Alexa chart for Reach : Rank - 2300
*March nos not available yet
    11/24
    12
    12/24
    13
Widget growth has picked up 
speed
71% growth in March 50% growth in March
No of slideshows embedded
13,648
24,730
31,072
38,018 38,595
43,273
83,108
48,490
0
20,000
40,000
60,000
80,000
Aug Sep Oct Nov Dec Jan Feb Mar
Active widgets by month (played at least once)
26,348
63,197
77,059
88,914
87,947
79,794
141,582
94,971
25,000
50,000
75,000
100,000
125,000
150,000
Aug Sep Oct Nov Dec Jan Feb Mar
    13/24
    14
Competitive differentiation
⧫ SlideShare does not require specialized 
authoring
❖ Compared to Mixercast, Google Presently, ZohoShow
❖ Everyone has PPT on their desktop
⧫ and already knows how to use it 
⧫ Slides as social media
❖ Compared to DocStoc, Scribd, eDocr
❖ PPT is multimedia platform
⧫ animations, transitions, video, audio
❖ Widgets are viral
❖ Suited to short attention span of web consumers
    14/24
    15
Go to market initiatives for next 
year
⧫ Widgets on social networks
❖ LinkedIn platform
❖ Wordpress.com, Facebook app
⧫ Content outreach
❖ Distribution deals for target verticals (health, travel, 
legal, comics)
❖ Partner with IT Conversations (podcasts + slideshows)
❖ Partner with conferences, e.g., O’Reilly, FOWA
⧫ Contests bring great content & new users
❖ “Go green”, “Tell a story in 10 slides” “VC Pitch contest”
    15/24
    16
Product Roadmap for next year
SlideShare
launch
SlideMeetings 
& Webinars
Oct 06
Private 
sharing
Nov 07
Social 
networking 
features
Mar 07
Verticalize, UI 
tuning
Collect leads w/ 
slides (slide ads)
Slides + 
Audio
Aug 07
Content outreach Control slides for others Pay for performance ads
$$
Other...
⧫ Promoted slideshows: Pay to promote your slideshow next to relevant content. 
⧫ Ongoing: Multimedia on slides: animations, videos on slides
⧫ SlideShare on mobile phones: A mobile version focused on business users
comics
health travel
legal
    16/24
    17
SlideMeetings will expand reach 
& engagement
Synchronous
(live presentations)
Private (one to one)
Asynchronous
(web slideshows)
Public (one to many)
SharePoint
SlideShare
(current)
TechTarget
Email
Webex webinars
AdobeConnect webinars
Webex meetings
AdobeConnect meetings
SlideMeetings SlideWebinars
    17/24
    18
SlideMeetings are a disruptive 
innovation
⧫ Sharing slides in real time
⧫ People use SlideShare + 
Skype for free meetings 
❖ We will add “Meet Now!”
⧫ Advantages
❖ 10X reduction in startup time
❖ No plugin / software install
❖ Free (ad-supported)
⧫ Low-end solution 
⧫ Disruptive pricing (free basic product)
Meet now!
    18/24
    19
Monetization: Collect leads with 
your slides
Advantages
▪ Businesses can generate leads with existing slides (B-to-B & B-to-C)
▪ Qualify leads, get contact info
Would you like more information about 
MySQL cluster?
X
Skip this
Receive email 
Receive phone call
Make a call right now!
When are you planning to go to 
Fiji?
Within next month
In spring or summer
In fall or winter
Don’t know yet
X
Skip this
    19/24
    20
Leads are a natural fit for 
SlideShare
⧫ Businesses use webinars to 
collect leads 
❖ SlideShare will let them collect leads 
at lower cost
⧫ Adwords auction model applied to 
business presentations
❖ Viewers receptive to product/service 
info while viewing slides
❖ “Click momentum”
❖ Experiments show we can drive 
50% of users through such a lead 
collection process
McKinsey style 
diagram templates
Where should we mail the PowerPoint 
file to? 
Email me file
    20/24
    21
Leads & ads provide excellent 
revenue potential
⧫ Revenue model assumptions
❖ Lead generation
⧫ 1% of unique visitors converted into leads in 2009 (doubles every year). Ave price per lead is 5$
❖ Advertising
⧫ Effective CPM averages 3$ (rises to $4 by 2009). Pageviews go up after meetings are launched
2007 2008 2009 2010 2011
STATS
Unique Visitors (yearly) 10,000,000 50,000,000 70,000,000 90,000,000 110,000,000
Slideshow Views 68,000,000 200,000,000 800,000,000 1,600,000,000 2,400,000,000
REVENUE
Advertising Revenues $ 72,000 $ 600,000 $ 2,400,000 $ 6,400,000 $ 9,600,000
Leads Sold - 50,000 700,000 1,800,000 4,950,000
Lead Sales Revenues $ 250,000 $ 3,500,000 $ 9,000,000 $ 24,750,000
Total Revenue $ 72,000 $ 850,000 $ 5,900,000 $ 15,400,000 $ 34,350,000
    21/24
    22
Fund raising
⧫ Raising $1.5 - $2.5 million
⧫ Will last about 18 months
⧫ Milestones we will reach
❖ Verticalize (health, travel, educational channels)
❖ Launch slide meetings
❖ Launch Adwords like auction based model for 
lead collection
❖ Registered users: go from 300k to 3 million
❖ Reach Alexa top 100!
    22/24
    23
Why invest in SlideShare
⧫ Largest PPT digital content network in the 
world
❖ 4.6 M unique visitors in Feb - 11% monthly growth 
⧫ Leverages existing content from consumers & 
businesses (PowerPoint, PDF, etc.) 
⧫ New advertising unit for the Web (Adwords 
like auction model for business presentations)
⧫ Bootstrapped
    23/24
    24
Thanks!
    24/24

    SlideShare: Present Yourself!

    • 1. 1 SlideShare Present yourself!
    • 2. 2 Share your presentations with the world! A marketplace for ideas, creativity, & pitches: ⧫ Individuals & businesses upload presentations to market themselves and connect with others ⧫ Anyone can find presentations on any topic that interests them. They tag, download, and embed presentations into blogs. ⧫ We provide distribution for your persuasive multimedia
    • 3. 3 SlideShare changes the way people present themselves 1. You find people The old way The SlideShare way 2. You present or pitch to them (live or with Webex) 3. Follow-up with interested attendees 1. People find your slides (search, social, viral) 2. Make contact with interested viewers.
    • 4. 4 Why invest in SlideShare ⧫ Largest PPT digital content network in the world ❖ 4.6 M unique visitors in Feb - 11% monthly growth ⧫ Leverages existing content from consumers & businesses (PowerPoint, PDF, etc.) ⧫ New advertising unit for the Web (Adwords like auction model for business presentations) ⧫ Bootstrapped
    • 5. 5 Market size ⧫ # 1 method of business communication ❖ (30 million new presentations created everyday*) ⧫ Online meetings are a big market ❖ Most meetings are for sharing PPT ❖ Revenue is at $1 billion, growing at 20% per year ❖ Webex acquired for $3.2 billion ⧫ Online lead generation is a billion dollar industry and growing 70% per year ⧫ SlideShare lies at the intersection of these two industries *Numbers from Microsoft
    • 6. 6 The SlideShare team Core team Rashmi Sinha (Co-founder, CEO) Focus: Product vision, Evangelism & Marketing – “I know when a pixel changes on SlideShare!” Jonathan Boutelle (Co-founder, Head geek) Focus: Scaling SlideShare – “We’re building a cluster that can handle 10 times our current traffic” Amit Ranjan (Co-founder, runs New Delhi office) Focus: Product Management & Community – “We iterate weekly to drive the metrics we care about” Kapil Mohan (Tech Lead) Focus: Web development – “Every millisecond of page load time counts” Advisors & Angel Investors Yee Lee, Ariel Poler, Mark Cuban, Dave McClure, Hal Varian, Ross Mayfield, and Guy Kawasaki
    • 7. 7 Demo ⧫ Put picture
    • 8. 8 “I love ” ⧫ Brand is friendly, helpful, casual ⧫ Simple and easy to use ⧫ Mix of consumer and business ❖ Business friendly but not stuffy Google search results for "I love ..." 330 0 0 50 100 150 200 250 300 350 SlideShare DocStoc
    • 9. 9 SlideShare is an engaging site with a wide variety of content ⧫ People are active on SlideShare ❖ Return visitors stay for 7.5 mins (Ave visit = 4.15 mins) ❖ Slides per visit: ~19 ❖ Slideshows per visit: ~3 ❖ 17,000 downloads & 40,000 searches per day ⧫ Member demographics ❖ 66% male, 38% US ❖ Professions: Consultants, Students, Designers, Managers, CEOs Popular Presentations Education & Elearning, 18% Tech, 22% Humor 8% Photos 12% Business, 19% Inspirational & Spiritual, 7% Science & Nature, 5% Other, 7%
    • 10. 10 User and content acquisition growing fast 70% monthly growth 16% monthly growth Monthly growth in registered users (total ~300k) 133,956 291,860 206,632 27,768 97,028 105,440 84,989 36,081 45,175 54,567 65,586 74,248 0 50,000 100,000 150,000 200,000 250,000 300,000 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Monthly growth in slideshows (total ~255k) 52,775 31,680 41,813 62,804 74,432 90,755 187,766 255,341 218,141 113,221 140,615 162,195 0 50,000 100,000 150,000 200,000 250,000 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
    • 11. 11 4.6 million monthly visitors, 11% monthly growth Unique visitors month (in millions) 1.97 2.17 2.44 4.21 4.55 4.14 3.06 3.50 3.13 2.46 1.20 2.18 2.21 2.05 2.80 2.47 1.93 0.0 1.0 2.0 3.0 4.0 Apr May June July Aug Sep Oct Nov Dec Jan Feb Alexa chart for Reach : Rank - 2300 *March nos not available yet
    • 12. 12
    • 13. 13 Widget growth has picked up speed 71% growth in March 50% growth in March No of slideshows embedded 13,648 24,730 31,072 38,018 38,595 43,273 83,108 48,490 0 20,000 40,000 60,000 80,000 Aug Sep Oct Nov Dec Jan Feb Mar Active widgets by month (played at least once) 26,348 63,197 77,059 88,914 87,947 79,794 141,582 94,971 25,000 50,000 75,000 100,000 125,000 150,000 Aug Sep Oct Nov Dec Jan Feb Mar
    • 14. 14 Competitive differentiation ⧫ SlideShare does not require specialized authoring ❖ Compared to Mixercast, Google Presently, ZohoShow ❖ Everyone has PPT on their desktop ⧫ and already knows how to use it ⧫ Slides as social media ❖ Compared to DocStoc, Scribd, eDocr ❖ PPT is multimedia platform ⧫ animations, transitions, video, audio ❖ Widgets are viral ❖ Suited to short attention span of web consumers
    • 15. 15 Go to market initiatives for next year ⧫ Widgets on social networks ❖ LinkedIn platform ❖ Wordpress.com, Facebook app ⧫ Content outreach ❖ Distribution deals for target verticals (health, travel, legal, comics) ❖ Partner with IT Conversations (podcasts + slideshows) ❖ Partner with conferences, e.g., O’Reilly, FOWA ⧫ Contests bring great content & new users ❖ “Go green”, “Tell a story in 10 slides” “VC Pitch contest”
    • 16. 16 Product Roadmap for next year SlideShare launch SlideMeetings & Webinars Oct 06 Private sharing Nov 07 Social networking features Mar 07 Verticalize, UI tuning Collect leads w/ slides (slide ads) Slides + Audio Aug 07 Content outreach Control slides for others Pay for performance ads $$ Other... ⧫ Promoted slideshows: Pay to promote your slideshow next to relevant content. ⧫ Ongoing: Multimedia on slides: animations, videos on slides ⧫ SlideShare on mobile phones: A mobile version focused on business users comics health travel legal
    • 17. 17 SlideMeetings will expand reach & engagement Synchronous (live presentations) Private (one to one) Asynchronous (web slideshows) Public (one to many) SharePoint SlideShare (current) TechTarget Email Webex webinars AdobeConnect webinars Webex meetings AdobeConnect meetings SlideMeetings SlideWebinars
    • 18. 18 SlideMeetings are a disruptive innovation ⧫ Sharing slides in real time ⧫ People use SlideShare + Skype for free meetings ❖ We will add “Meet Now!” ⧫ Advantages ❖ 10X reduction in startup time ❖ No plugin / software install ❖ Free (ad-supported) ⧫ Low-end solution ⧫ Disruptive pricing (free basic product) Meet now!
    • 19. 19 Monetization: Collect leads with your slides Advantages ▪ Businesses can generate leads with existing slides (B-to-B & B-to-C) ▪ Qualify leads, get contact info Would you like more information about MySQL cluster? X Skip this Receive email Receive phone call Make a call right now! When are you planning to go to Fiji? Within next month In spring or summer In fall or winter Don’t know yet X Skip this
    • 20. 20 Leads are a natural fit for SlideShare ⧫ Businesses use webinars to collect leads ❖ SlideShare will let them collect leads at lower cost ⧫ Adwords auction model applied to business presentations ❖ Viewers receptive to product/service info while viewing slides ❖ “Click momentum” ❖ Experiments show we can drive 50% of users through such a lead collection process McKinsey style diagram templates Where should we mail the PowerPoint file to? Email me file
    • 21. 21 Leads & ads provide excellent revenue potential ⧫ Revenue model assumptions ❖ Lead generation ⧫ 1% of unique visitors converted into leads in 2009 (doubles every year). Ave price per lead is 5$ ❖ Advertising ⧫ Effective CPM averages 3$ (rises to $4 by 2009). Pageviews go up after meetings are launched 2007 2008 2009 2010 2011 STATS Unique Visitors (yearly) 10,000,000 50,000,000 70,000,000 90,000,000 110,000,000 Slideshow Views 68,000,000 200,000,000 800,000,000 1,600,000,000 2,400,000,000 REVENUE Advertising Revenues $ 72,000 $ 600,000 $ 2,400,000 $ 6,400,000 $ 9,600,000 Leads Sold - 50,000 700,000 1,800,000 4,950,000 Lead Sales Revenues $ 250,000 $ 3,500,000 $ 9,000,000 $ 24,750,000 Total Revenue $ 72,000 $ 850,000 $ 5,900,000 $ 15,400,000 $ 34,350,000
    • 22. 22 Fund raising ⧫ Raising $1.5 - $2.5 million ⧫ Will last about 18 months ⧫ Milestones we will reach ❖ Verticalize (health, travel, educational channels) ❖ Launch slide meetings ❖ Launch Adwords like auction based model for lead collection ❖ Registered users: go from 300k to 3 million ❖ Reach Alexa top 100!
    • 23. 23 Why invest in SlideShare ⧫ Largest PPT digital content network in the world ❖ 4.6 M unique visitors in Feb - 11% monthly growth ⧫ Leverages existing content from consumers & businesses (PowerPoint, PDF, etc.) ⧫ New advertising unit for the Web (Adwords like auction model for business presentations) ⧫ Bootstrapped
    • 24. 24 Thanks!


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