SlideShare: Present Yourself!

1. 1 SlideShare Present yourself!

2. 2 Share your presentations with the world! A marketplace for ideas, creativity, & pitches: ⧫ Individuals & businesses upload presentations to market themselves and connect with others ⧫ Anyone can find presentations on any topic that interests them. They tag, download, and embed presentations into blogs. ⧫ We provide distribution for your persuasive multimedia

3. 3 SlideShare changes the way people present themselves 1. You find people The old way The SlideShare way 2. You present or pitch to them (live or with Webex) 3. Follow-up with interested attendees 1. People find your slides (search, social, viral) 2. Make contact with interested viewers.

4. 4 Why invest in SlideShare ⧫ Largest PPT digital content network in the world ❖ 4.6 M unique visitors in Feb - 11% monthly growth ⧫ Leverages existing content from consumers & businesses (PowerPoint, PDF, etc.) ⧫ New advertising unit for the Web (Adwords like auction model for business presentations) ⧫ Bootstrapped

5. 5 Market size ⧫ # 1 method of business communication ❖ (30 million new presentations created everyday*) ⧫ Online meetings are a big market ❖ Most meetings are for sharing PPT ❖ Revenue is at $1 billion, growing at 20% per year ❖ Webex acquired for $3.2 billion ⧫ Online lead generation is a billion dollar industry and growing 70% per year ⧫ SlideShare lies at the intersection of these two industries *Numbers from Microsoft

6. 6 The SlideShare team Core team Rashmi Sinha (Co-founder, CEO) Focus: Product vision, Evangelism & Marketing – “I know when a pixel changes on SlideShare!” Jonathan Boutelle (Co-founder, Head geek) Focus: Scaling SlideShare – “We’re building a cluster that can handle 10 times our current traffic” Amit Ranjan (Co-founder, runs New Delhi office) Focus: Product Management & Community – “We iterate weekly to drive the metrics we care about” Kapil Mohan (Tech Lead) Focus: Web development – “Every millisecond of page load time counts” Advisors & Angel Investors Yee Lee, Ariel Poler, Mark Cuban, Dave McClure, Hal Varian, Ross Mayfield, and Guy Kawasaki

7. 7 Demo ⧫ Put picture

8. 8 “I love ” ⧫ Brand is friendly, helpful, casual ⧫ Simple and easy to use ⧫ Mix of consumer and business ❖ Business friendly but not stuffy Google search results for "I love ..." 330 0 0 50 100 150 200 250 300 350 SlideShare DocStoc

9. 9 SlideShare is an engaging site with a wide variety of content ⧫ People are active on SlideShare ❖ Return visitors stay for 7.5 mins (Ave visit = 4.15 mins) ❖ Slides per visit: ~19 ❖ Slideshows per visit: ~3 ❖ 17,000 downloads & 40,000 searches per day ⧫ Member demographics ❖ 66% male, 38% US ❖ Professions: Consultants, Students, Designers, Managers, CEOs Popular Presentations Education & Elearning, 18% Tech, 22% Humor 8% Photos 12% Business, 19% Inspirational & Spiritual, 7% Science & Nature, 5% Other, 7%

10. 10 User and content acquisition growing fast 70% monthly growth 16% monthly growth Monthly growth in registered users (total ~300k) 133,956 291,860 206,632 27,768 97,028 105,440 84,989 36,081 45,175 54,567 65,586 74,248 0 50,000 100,000 150,000 200,000 250,000 300,000 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Monthly growth in slideshows (total ~255k) 52,775 31,680 41,813 62,804 74,432 90,755 187,766 255,341 218,141 113,221 140,615 162,195 0 50,000 100,000 150,000 200,000 250,000 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

11. 11 4.6 million monthly visitors, 11% monthly growth Unique visitors month (in millions) 1.97 2.17 2.44 4.21 4.55 4.14 3.06 3.50 3.13 2.46 1.20 2.18 2.21 2.05 2.80 2.47 1.93 0.0 1.0 2.0 3.0 4.0 Apr May June July Aug Sep Oct Nov Dec Jan Feb Alexa chart for Reach : Rank - 2300 *March nos not available yet

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13. 13 Widget growth has picked up speed 71% growth in March 50% growth in March No of slideshows embedded 13,648 24,730 31,072 38,018 38,595 43,273 83,108 48,490 0 20,000 40,000 60,000 80,000 Aug Sep Oct Nov Dec Jan Feb Mar Active widgets by month (played at least once) 26,348 63,197 77,059 88,914 87,947 79,794 141,582 94,971 25,000 50,000 75,000 100,000 125,000 150,000 Aug Sep Oct Nov Dec Jan Feb Mar

14. 14 Competitive differentiation ⧫ SlideShare does not require specialized authoring ❖ Compared to Mixercast, Google Presently, ZohoShow ❖ Everyone has PPT on their desktop ⧫ and already knows how to use it ⧫ Slides as social media ❖ Compared to DocStoc, Scribd, eDocr ❖ PPT is multimedia platform ⧫ animations, transitions, video, audio ❖ Widgets are viral ❖ Suited to short attention span of web consumers

15. 15 Go to market initiatives for next year ⧫ Widgets on social networks ❖ LinkedIn platform ❖ Wordpress.com, Facebook app ⧫ Content outreach ❖ Distribution deals for target verticals (health, travel, legal, comics) ❖ Partner with IT Conversations (podcasts + slideshows) ❖ Partner with conferences, e.g., O’Reilly, FOWA ⧫ Contests bring great content & new users ❖ “Go green”, “Tell a story in 10 slides” “VC Pitch contest”

16. 16 Product Roadmap for next year SlideShare launch SlideMeetings & Webinars Oct 06 Private sharing Nov 07 Social networking features Mar 07 Verticalize, UI tuning Collect leads w/ slides (slide ads) Slides + Audio Aug 07 Content outreach Control slides for others Pay for performance ads $$ Other... ⧫ Promoted slideshows: Pay to promote your slideshow next to relevant content. ⧫ Ongoing: Multimedia on slides: animations, videos on slides ⧫ SlideShare on mobile phones: A mobile version focused on business users comics health travel legal

17. 17 SlideMeetings will expand reach & engagement Synchronous (live presentations) Private (one to one) Asynchronous (web slideshows) Public (one to many) SharePoint SlideShare (current) TechTarget Email Webex webinars AdobeConnect webinars Webex meetings AdobeConnect meetings SlideMeetings SlideWebinars

18. 18 SlideMeetings are a disruptive innovation ⧫ Sharing slides in real time ⧫ People use SlideShare + Skype for free meetings ❖ We will add “Meet Now!” ⧫ Advantages ❖ 10X reduction in startup time ❖ No plugin / software install ❖ Free (ad-supported) ⧫ Low-end solution ⧫ Disruptive pricing (free basic product) Meet now!

19. 19 Monetization: Collect leads with your slides Advantages ▪ Businesses can generate leads with existing slides (B-to-B & B-to-C) ▪ Qualify leads, get contact info Would you like more information about MySQL cluster? X Skip this Receive email Receive phone call Make a call right now! When are you planning to go to Fiji? Within next month In spring or summer In fall or winter Don’t know yet X Skip this

20. 20 Leads are a natural fit for SlideShare ⧫ Businesses use webinars to collect leads ❖ SlideShare will let them collect leads at lower cost ⧫ Adwords auction model applied to business presentations ❖ Viewers receptive to product/service info while viewing slides ❖ “Click momentum” ❖ Experiments show we can drive 50% of users through such a lead collection process McKinsey style diagram templates Where should we mail the PowerPoint file to? Email me file

21. 21 Leads & ads provide excellent revenue potential ⧫ Revenue model assumptions ❖ Lead generation ⧫ 1% of unique visitors converted into leads in 2009 (doubles every year). Ave price per lead is 5$ ❖ Advertising ⧫ Effective CPM averages 3$ (rises to $4 by 2009). Pageviews go up after meetings are launched 2007 2008 2009 2010 2011 STATS Unique Visitors (yearly) 10,000,000 50,000,000 70,000,000 90,000,000 110,000,000 Slideshow Views 68,000,000 200,000,000 800,000,000 1,600,000,000 2,400,000,000 REVENUE Advertising Revenues $ 72,000 $ 600,000 $ 2,400,000 $ 6,400,000 $ 9,600,000 Leads Sold - 50,000 700,000 1,800,000 4,950,000 Lead Sales Revenues $ 250,000 $ 3,500,000 $ 9,000,000 $ 24,750,000 Total Revenue $ 72,000 $ 850,000 $ 5,900,000 $ 15,400,000 $ 34,350,000

22. 22 Fund raising ⧫ Raising $1.5 - $2.5 million ⧫ Will last about 18 months ⧫ Milestones we will reach ❖ Verticalize (health, travel, educational channels) ❖ Launch slide meetings ❖ Launch Adwords like auction based model for lead collection ❖ Registered users: go from 300k to 3 million ❖ Reach Alexa top 100!

23. 23 Why invest in SlideShare ⧫ Largest PPT digital content network in the world ❖ 4.6 M unique visitors in Feb - 11% monthly growth ⧫ Leverages existing content from consumers & businesses (PowerPoint, PDF, etc.) ⧫ New advertising unit for the Web (Adwords like auction model for business presentations) ⧫ Bootstrapped