SlideShare

Present yourself!

Share your presentations with the world!

A marketplace for ideas, creativity, & pitches:

• ⧫ Individuals & businesses upload presentations to market themselves and connect with others
• ⧫ Anyone can find presentations on any topic that interests them. They tag , download, and embed presentations into blogs.
• ⧫ We provide distribution for your persuasive multimedia

SlideShare changes the way people present themselves

The old way

The SlideShare way

• 1. You find people
• 2. You present or pitch to them (live or with Webex)
• 3. Follow-up with interested attendees

• 1. People find your slides (search, social, viral)
• 2. Make contact with interested viewers.



Why invest in SlideShare

• ⧫ Largest PPT digital content network in the world
• ❖ 4.6 M unique visitors in Feb - 11% monthly growth
• ⧫ Leverages existing content from consumers & businesses (PowerPoint, PDF, etc.)
• ⧫ New advertising unit for the Web (Adwords like auction model for business presentations)
• ⧫ Bootstrapped



Market size

• ⧫ # 1 method of business communication
• ❖ (30 million new presentations created everyday*)
• ⧫ Online meetings are a big market
• ❖ Most meetings are for sharing PPT
• ❖ Revenue is at $1 billion, growing at 20% per year
• ❖ Webex acquired for $3.2 billion
• ⧫ Online lead generation is a billion dollar industry and growing 70% per year
• ⧫ SlideShare lies at the intersection of these two industries



The SlideShare team

Core team

Rashmi Sinha (Co-founder, CEO)

Focus: Product vision, Evangelism & Marketing 'I know when a pixel changes on SlideShare!'

Jonathan Boutelle (Co-founder, Head geek)

Focus: Scaling SlideShare 'We're building a cluster that can handle 10 times our current traffic'

Amit Ranjan (Co-founder, runs New Delhi office)

Focus: Product Management & Community 'We iterate weekly to drive the metrics we care about'

Kapil Mohan (Tech Lead)

Focus: Web development - ' Every millisecond of page load time counts'

Advisors & Angel Investors

Yee Lee, Ariel Poler, Mark Cuban, Dave McClure, Hal Varian, Ross Mayfield, and Guy Kawasaki


Demo



• ⧫ Brand is friendly, helpful, casual
• ⧫ Simple and easy to use
• ⧫ Mix of consumer and business
• ❖ Business friendly but not stuffy

SlideShare is an engaging site with a wide variety of content

⧫ People are active on SlideShare

• ❖ Return visitors stay for 7.5 mins (Ave visit = 4.15 mins)
• ❖ Slides per visit: ~19
• ❖ Slideshows per visit: ~3
• ❖ 17,000 downloads & 40,000 searches per day

⧫ Member demographics

• ❖ 66% male, 38% US
• ❖ Professions: Consultants, Students, Designers, Managers, CEOs

User and content acquisition growing fast

4.6 million monthly visitors, 11% monthly growth



Widget growth has picked up speed




Competitive differentiation

• ⧫ SlideShare does not require specialized authoring
• ❖ Compared to Mixercast, Google Presently, ZohoShow
• ❖ Everyone has PPT on their desktop
• ⧫ and already knows how to use it

⧫ Slides as social media

• ❖ Compared to DocStoc, Scribd, eDocr
• ❖ PPT is multimedia platform
• ⧫ animations, transitions, video, audio
• ❖ Widgets are viral
• ❖ Suited to short attention span of web consumers

Go to market initiatives for next year

⧫ Widgets on social networks

• ❖ LinkedIn platform
• ❖ Wordpress.com, Facebook app

⧫ Content outreach

• ❖ Distribution deals for target verticals (health, travel, legal, comics)
• ❖ Partner with IT Conversations (podcasts + slideshows)
• ❖ Partner with conferences, e.g., O'Reilly, FOWA
• ⧫ Contests bring great content & new users
• ❖ 'Go green', 'Tell a story in 10 slides' 'VC Pitch contest'



Product Roadmap for next year



Other...

• ⧫ Promoted slideshows: Pay to promote your slideshow next to relevant content.
• ⧫ Ongoing: Multimedia on slides: animations, videos on slides
• ⧫ SlideShare on mobile phones: A mobile version focused on business users

SlideMeetings will expand reach & engagement


SlideMeetings are a disruptive innovation

• ⧫ Sharing slides in real time
• ⧫ People use SlideShare + Skype for free meetings
• ❖ We will add 'Meet Now!'

⧫ Advantages

• ❖ 10X reduction in startup time
• ❖ No plugin / software install
• ❖ Free (ad-supported)

• ⧫ Low-end solution
• ⧫ Disruptive pricing (free basic product)

Monetization: Collect leads with your slides



Advantages

• ▪ Businesses can generate leads with existing slides (B-to-B & B-to-C)
• ▪ Qualify leads, get contact info

Leads are a natural fit for SlideShare

• ⧫ Businesses use webinars to collect leads
• ❖ SlideShare will let them collect leads at lower cost
• ⧫ Adwords auction model applied to business presentations
• ❖ Viewers receptive to product/service info while viewing slides
• ❖ 'Click momentum'
• ❖ Experiments show we can drive 50% of users through such a lead collection process

Leads & ads provide excellent revenue potential



⧫ Revenue model assumptions

• ❖ Lead generation
• ⧫ 1% of unique visitors converted into leads in 2009 (doubles every year). Ave price per lead is 5$
• ❖ Advertising
• ⧫ Effective CPM averages 3$ (rises to $4 by 2009). Pageviews go up after meetings are launched

Fund raising

• ⧫ Raising $1.5 - $2.5 million
• ⧫ Will last about 18 months
• ⧫ Milestones we will reach
• ❖ Verticalize (health, travel, educational channels)
• ❖ Launch slide meetings
• ❖ Launch Adwords like auction based model for lead collection
• ❖ Registered users: go from 300k to 3 million
• ❖ Reach Alexa top 100!



Why invest in SlideShare

• ⧫ Largest PPT digital content network in the world
• ❖ 4.6 M unique visitors in Feb - 11% monthly growth
• ⧫ Leverages existing content from consumers & businesses (PowerPoint, PDF, etc.)
• ⧫ New advertising unit for the Web (Adwords like auction model for business presentations)
• ⧫ Bootstrapped



Thanks!