The State of Video Gaming in 2025
AI Summary
Key Insights
- The video game industry experienced a significant boom from 2011 to 2021, but has faced stagnation and even contraction in recent years.
- The mobile gaming sector, once a primary growth driver, is now challenged by factors like IDFA changes and competition from social video platforms.
- The console and PC gaming markets exhibit varying trends; PC gaming is growing, while console sales are heavily reliant on Nintendo and overall are ~flat versus a decade ago.
- Emerging markets, especially China, are increasingly important, but domestic productions are gaining share, while Chinese developers are expanding their influence globally.
- New growth engines, including Generative AI, and changes to platform policies are needed to revitalize the industry
The State of Video Gaming in 2025
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- 55. ’89-’99 ’99-’00 ’09-’10 ’19-’20 ’89-’99 ’99-’00 ’09-’10 ’19-’20
- 63. Notes: 1Valve’s hardware survey collects data based on the language the user has set their Steam client to, rather than the user’s first or preferred language. As such, it’s likely that, as an example, many Chinese users choose to use Steam in English, thereby exaggerating English’s share; (2) Includes all registered Sinitic languages and dialects
- 66. Consistent with worldwide contraction, exacerbated by regulatory action and 4% RMB:USD decline
- 68. ROW Grey China China Worldwide ▪▪▪▪▪▪▪▪▪ ▪▪▪
- 78. ₹ ₹₹₹₹ ₹₹₹₹₹₹₹ Bollywood Rest of World
- 93. ♬
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- 109. Marvel’s Avengers Splitgate New World Halo Infinite MultiVersus The Finals Helldivers II
- 111. Quality Assurance
- 138. Unprofitable
- 153. According to Discord 28% of players play a game within an hour of watching it streamed and 1.4MM users each month launch a game for the first time after such a stream
- 161. ••••••
- 162. •••••• ••••••
- 192. 0GB 1GB 2GB 3GB 4GB 5GB 6GB 7GB Pokémon Go Slack WhatsApp Discord Fortnite Spotify Audible Roblox Facebook TikTok Zoom YouTube Netflix
- 193. 1GB 2GB 3GB 4GB 5GB 6GB 7GB 8GB 11GB 10GB 12GB 9GB 0GB Pokémon Go Slack WhatsApp Discord Fortnite Spotify Audible Roblox Facebook TikTok Zoom YouTube Netflix MS Flight Sim 2020 MS Flight Sim 2024
- 198. WATCH: https://www.youtube.com/watch?v=hsvX8NMGUxI&t=7079s or https://tinyurl.com/StateofVideoGaming2025-EA
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