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VC Marketing and Branding 101.pdf

VC Marketing and Branding 101.pdf

@davemcclure
@davemcclure
12 Followers
1 week ago 402
Tech #venturecapital #marketing

VC Marketing and Branding 101.pdf

@davemcclure1 week ago

DAVE McCLURE FUND BRANDING STRATEGIES 11.18.21
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VC Dealflow Funnel BRAND + MARKETING = STORY THESIS + “VALUE-ADD” = DIFFERENT THESIS: what/how y…
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Your Investment Thesis Are there competitors with a similar thesis? Why are you different or bette…
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How You Help: Brand + Competitive Positioning 3 You (The Awesome VC!) Competing Investors T…
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Branding + Marketing: How to Generate Dealflow What’s your name / logo / soundbite / unique value …
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Help Framework: Why, Who, When, What + How? Define your “Help Framework.” • What will you do? •…
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INVESTMENT THESIS (more details) WINNERS / CASE STUDIES (1 slide per win) TEAM BIOS (1 slide per…
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