goSporto

We're getting more people to play sports, more often

www.gosporto.com

Recreational sports market is ready to take off

More people will play sports owing to positive trends driving participation



RELATED MARKETS

$ 4 bn. E

Sports equipment & merchandise market in India, growing 17% CAGR

$ 15 bn. F

Fitness & wellness market in India, growing at 30% CAGR

Playing sports should be really easy

Strong latent need for sports, but bottlenecks prevent high participation



A lot of people who want to play sports miss out.

We aim to fix that by making it really simple & enjoyable for anyone to play sports.

Multiple barriers stop people from playing regularly

Tough to find places, people & options that suit time & skill constraints

FULFILLMENT


• - Where do I play, how can I book it easily?
• - What do I play, anything that matches my skill/time constraints?
• - How do I stay motivated to keep playing?
• - Any way I can share my achievements & track my improvement?

• - How do I find people easily to play with?
• - Will they be of a similar skill level?

ENGAGEMENT

Discover & book venues & activities easily

providers to configure pricing & availability A supply side platform that allows service providers to configure pricing & availability

A supply side platform that allows service

Connect with players & teams



SHREYAS VEDI

ECO SPORT EDGE LIncoln

09 2.4 Kms


• ₋ Users can discover, join & create games
• ₋ Users can discover other users and invite or challenge them
• ₋ The venues for these activities can be booked directly through the web-app
Stay engaged, keep playing regularly



Users can views scores & stats and track & share their achievements

The platform captures activity data via multiple sources:

• ₋ Users update results themselves
• ₋ Activity organizers capture scores, media & upload them
• ₋ Data capture via wearable devices
goSporto draws from our SportsWave experience

We inherit deep understanding of the market; sizable, loyal user base

SportsWave: Key numbers & insights (2011-15)

INR 10 mn.

Annual revenue in FY 2014-15

42%

Repeat users (played 3 or more times)

INR 2.5 mn.

Avg. annual revenue from a sports venue

40,000+

Users; around INR 100 user acquisition cost

INR 15,000

Customer life time value (CLTV)

150

Monthly active users at a venue to reach that revenue mark

COMPETITIVE LANDSCAPE


We generate revenue across the ecosystem


• 1. Transaction or subscription revenue
• 2. AMC or margin for platform / SaaS
• 3. Premium data services
• 4. Margin on sales through platform
• 5. Sponsorship/ad revenue
Multiple revenue streams unlocked stage wise

SHORT TERM: Marketplace model, 10% transaction cut from service providers

• ₋ Target approx. 350 sports venues in one metro city, at 50% utilization
• ₋ Total revenue potential of INR 6 crore from a Tier 1 city
• ₋ Potential to reach 40 crore ARR in 3 years

MEDIUM TERM: White label & SaaS products; affiliate sales once we reach a critical mass of users

• ₋ Institutional sales to townships, corporates, educational institutes and tournament organizers for using SaaS / White labeled products for venue / league management ₋ Users added via multiple channels; at 1 lakh users drive affiliate sales for sports products ₋ Potential to reach 10 crore ARR in 3 years

LONG TERM: Biggest community of sports enthusiasts; drive sports commerce & premium subscription

• ₋ Sports advertising market in India is ~ INR 5,000 crore and USD 1 trillion worldwide
• ₋ At 1 million users, sports brands & franchises find value in engaged, qualified network to reach out to their customers

₋

• Premium features for users, similar to running/cycling apps will also generate revenue
The early traction at goSporto is encouraging

In 6 months - 41 venues on board; monthly transaction volume of 6 lakhs



41 venues

in Delhi NCR across 12 diverse sports including golf & shooting

7,000 users

including a repeat ratio of 60%

6 lakhs

Monthly transaction volume

9 crore ( 1.5 mn) $

current on-boarded slots monthly inventory value

Phase wise plan across segments & regions

Target clients &

Target service


We aim to scale up rapidly; build global product


Companies with allied & adjacent focus areas

SOCIAL SPORTS & ACTIVITY MANAGEMENT

SOCIAL ENGAGEMENT (RUNNING & FITNESS)



mitoo.co



$ 2.7 mn funding from 500 startups & FB executives

$ 0.5 mn seed funding from Wamda capital

playpass.com

DATA & CONTENT MANAGEMENT



$ 10 mn funding from Tembusu Partners (SGP)

Acquired by Fox Sports Australia

foxsportspulse.com



runtastic.com



Acquired by Adidas for $ 240 mn

Total $ 34.6 mn raised, Series D by Sequoia Capital

strava.com

OFFLINE - SPORTS MEETS RECREATION



smaaash.in

Sports + Entertainment hubs in India. Funded by Star India and Sachin RT.

Total 7 astro-turfs for indoor football & cricket in Mumbai

We plan to use the funds to get every sports enthusiast across the world on goSporto

Reach out to more users

Hire across product, technology, design

40%

allocation

Run campaigns, organize offline events, drive institutional sales, sales & marketing hiring

40%

allocation



Set up operations across cities

Strengthen supply side on the platform; oversee activities & deliver content

20%

allocation

Right mix to take amateur sports to the next level

Passionate about sports & technology - combined experience 20 + years in startups



INVESTORS & MENTORS



Former Global Head of FX & Rates at Standard Chartered

ARVIND IYENGAR

CEO Sportz Interactive | ex KKR , Henry Ford scholar at Stanford GSB (2011); IIT Bombay

SOURCES

• A. Number of venues estimated from Just Dial, Google Maps & other listing data. Inventory value based on data from actual sports venues as experienced at SportsWave
• B. Data based on total households above middle class in the top 10 cities. Interest in sports ratio (22%) based on analysis of 7 lakh resume database from Monster.com
• C. Same analysis source as 2, with ratio being 2% for organized sports
• D. Figure of 15,000 per user from past experience at SportsWave
• E. http://forbesindia.com/blog/business-strategy/decathalon-sets-off-with-100-fdi-in-sports-retail/
• F. https://www.pwc.in/en_IN/in/assets/pdfs/publications-2011/wellness-report-15-sept.pdf
• G. Sports Surveys: Singapore | Hong Kong | Canada | China | South Africa | Australia| England | India (page 28)

Get in touch

Nikhil Jha | nikhil@gosporto.com Vivek Kumar | vivek@gosporto.com Sumit Pokhriyal | sumit@gosporto.com